Space Jam Feature Roadmap

	A	B	C	D
1		Feature Name	Description	Research supporting it
2	P1: Must-Have
3		Videos	trailers, videos from behind the scenes, link to you tube videos	user interviews, needs to be shareable to social media since so many users get their news and use social media daily (most likely instragram)
4		Social media links	quick action for users to share to social media	secondary research, user interviews
5		Behind the scenes	users can learn fun facts & learn how the movie was created, you tube videos	user interviews - multiple users wanted to know some fun facts about the movie & learn more about how it was made
6		Photo gallery	users can see a variety of photos from the movie, behind the scenes, press, etc	competitive analysis, secondary research - all movie sites have some type of photo gallery, interviews - users are used to seeing more visuals on websites and in the interviews said that there is typically a photo and then something to click on tied to the photo
7	P2: Nice to have	merch store	users can buy original space jam designs	interviews - user mentioned wanted to buy some merch, secondary research - buying/renting movies digitally is common
8		Navigation w/drop downs	navigation w/ drop down options so users can choose what they want to view w/in a certain category	user interviews - users did not like that they had to click multiple times to get to a certain part of the website. one user mentioned that the current website seems to have multiple landing pages
9		Quizzes	quiz to interact w/brand & movie	comp analysis, user interviews (said it felt fun & like it was meant for Space Jam fans to just have some fun), interactive and users can continue to take the quizzes when they return
10	P3: Surprising and delightful	kids site	similar to wizarding world, site that is geared just towards kids	secondary research, competitive analysis - wizarding world has a site just for kids that gets them involved in the brand & movies
11	P4: Can come later	create account	users can save their quizzes	secondary research, competitive analysis
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