Growth List PH Launch checklist template
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Done
TaskOwnerNotesRelated docs
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BEFORE LAUNCHING
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XAll social media channels up and running
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xFacebook up-to-date
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xTwitter up-to-date
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xLinkedin up-to-date
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Hunter ready
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Hunter XY contacted
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Hunter XY accepted request
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Date agreed
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Hunter package sent
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All contacts ready
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General mail list up-to-date
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Growth mail list up-to-date
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Network mail list
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Product specific list
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CEO Linkedin contacts list
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Mailchimp set up
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List of influencers
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Exclusivity on PH
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Exclusive feature agreed
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Exclusive feature technically implemented
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Exclusivity request sent in
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All assets ready
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Hunter package ready
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General social copy ready
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PH Whitepaper ready
how to sign up guide for friends not familiar witn PH
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Copy for general mail list ready
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Copy for growth mail list ready
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Copy for network mail list ready
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Copy for product specific mail list ready
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Copy for CEO Linkedin contact list ready
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10 tweets written
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We are on PH tweet copy
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Template copy for stats tweet
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Excitement tweets
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First PH comment copy
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Visuals for social channels ready
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Article ready
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Distribution preparations ready
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Thunderclap set up
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Journalists pitched about launched
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Daily Hunt contacted
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Daily Hunt answer
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Hackernews contact OK
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Designernews contact OK
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List of facebook groups ready
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List of Slack groups ready
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Mention account set up
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All copy set up in Replyapp ready to shoot
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All segments set up in Replyapp ready to shoot
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Post Medium article
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Heads up to dev team
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War room set up
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ON LAUNCH DAY
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No big player launched
If they did, postpone and agree new date for launch
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On PH
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Get hunted
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Claim as Maker
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Post first comment
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Respond to comments
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Facebook
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post on owned channels
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distribute in fb groups
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Linkedin
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Post Medium article natively
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Post on owned channels
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Twitter
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We are on PH tweet on owned channels
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Tweet every 2-3 hours
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Retweet relevant tweets
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Tweet scraped users
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Tweet PH
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POST-LAUNCH
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Thank you mails sent out
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Look through upvoters/commenters
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Second wave after TOP5
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Analyze outcome
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PR push
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Onboard new subscribers
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