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Respondents ranged from 18 to 65+ and were based in both the UK and US. We used Google surveys and gathered responses during October and November 2018.
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Suggestions on how to change Santa were gathered from an open survey of 400 respondents from both the UK and US.
A selection of these suggestions were then voted on by over 4000 people across the UK and US, with the most popular visualised in our graphic.
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Total responses:1006
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AnswerAnswer by percent USAnswer by number USAnswer by percent UKAnswer by number UKTotal Answer by numberTotal % of all answersTotal % of those who would change
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He should have an iphone9.23%467.25%37838.223
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He should wear sneakers/trainers8.38%429.12%46888.825
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He should wear jewelry4.74%242.34%12363.5
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He should have dreadlocks4.31%225.12%26474.7
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His fur should glow in the dark4.43%222.96%15373.7
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He should be more 'hipster'3.61%188.77%44626.218
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None of the above71.11%35668.30%34570169.7
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We asked the public how they would modernise Santa's Transport
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Total responses:1009
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AnswerAnswer by percent USAnswer by number USAnswer by percent UKAnswer by number UKTotal Answer by numberTotal % of all answersTotal % of those who would change
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He should travel in a flying car13.79%7015.69%7914914.722
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He should use a hyperloop6.03%308.49%43737.3
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He should have a hoverboard9.07%4612.92%6511111.017
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He should have a limousine6.89%356.69%34696.8
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He should use Amazon Prime16.53%8313.59%6915215.123
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He should travel in an electric car10.03%5111.85%6011010.9
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None of the above57.82%29153.67%27156255.7
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We asked the public how they would modernise Santa.
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Total responses:1011
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AnswerAnswer by percent USAnswer by number USAnswer by percent UKAnswer by number UKTotal Answer by numberTotal % of all answersTotal % of those who would change
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He should drink beer6.19%317.53%38696.9
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He should look younger5.02%256.34%32575.7
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He should have tattoos7.35%378.52%43807.920
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He should go on a diet6.75%349.89%50848.321
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He should get a new hairstyle7.14%367.40%37737.318
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He should shave his beard4.73%242.69%14383.7
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None of the above73.44%37271.18%35973172.3
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If you could 'rebrand' Santa for modern society, what gender would he be?
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Total responses:1015
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AnswerAnswer by percent USAnswer by number USAnswer by percent UKAnswer by number UKTotal Answer by numberTotal %
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Male70.79%36473.71%36973372.2
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Female10.58%5410.62%5310810.6
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Gender neutral18.64%9615.67%7917417.2
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