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Authored by Nico Brooks, Two Octobers, LLC
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A delightful blog post describing the use of this worksheet is located here: http://twooctobers.com/2015/09/replacing-adwords-editor-html-export/
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The original version of this worksheet is located here: https://docs.google.com/spreadsheets/d/1Rbl-Us5Lw_ZudX_oBkryzuG5a-1cWHnaOh8YLpfjmlo
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Google Chrome is recommended when using this tool. Firefox seems to work ok too.
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Use at your own risk.
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In Google Sheets, with the original version of this sheet open: select 'File > Make a copy' to create your own copy of the ad formatter ... this prevents you from overwriting someone else's work. Feel free to delete data from any tab after doing this.
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In the worksheet there is an Ad Formatter menu at the top, to the right of Help. Select 'Clear all' to clear any existing data from the worksheet.
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In AdWords Editor: select 'Account > Export > Export current view' from 'Ads and extensions > Expanded text ads - export as CSV'
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Copy result to the 'ads csv' tab in this spreadsheet - don't rename this sheet
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In AdWords Editor: select 'Account > Export > Export current view' from 'Keywords and targeting > Keywords - export as CSV' (this step is not necessary if you are only formatting ads)
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Copy result to 'keywords csv' tab in this spreadsheet (this step is not necessary if you are only formatting ads) - don't rename this sheet
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In the worksheet: select 'Ad Formatter > Format ads' to bring up the ad formatting dialog box. The dialog box has the follwing options:
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Export name - the name of the tab or worksheet to which ads will be exported
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Export keywords - set to 'No' if you only want to export ads
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Export ads - set to 'No' if you only want to export keywords
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Active status - if set to 'Active Only', only active ads and keywords in active ad groups and campaigns will be exported
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Create new worksheet - if set to 'Yes', the export will be written to a new worksheet in your Google My Drive folder. This is a useful option if you are planning on sharing the Google sheet directly with clients. If set to 'No', the export will be written to a tab with the name you specified in 'Export name'.
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Several advantages to sharing with your client as a Google Sheet:
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You can collaborate with the client directly in the document
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Go to Tools > Notification rules to be notified when someone else changes the doc
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Go to File > See revision history to see what changes were made
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