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TitleAuthorTopicsSummary
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Good ServicesLou DowneService design, principles of service design Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a 'good' and 'bad' service and describing the common elements within all services that mean they either work for users or don't.

A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.
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The Lean StartupEric Ries Lean startup methods, entrepreneur, reducing waste Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time to think Lean.
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Alchemy Rory SutherlandAdvertising, psychology, understanding user choicesWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?

Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
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Digital Transformation at Scale: Why the Strategy Is DeliveryAndrew Greenway, Ben Terrett, Tom Loosemore, Mike BrackenBuilding digital instituations, governments and business, lessons learned
This book is for people worrying about their sinking ship. Based on experience, it is a guide for navigating the blockers, buzzwords and bloody-mindedness that doom any analogue organisation trapped into thinking that while the internet has changed the world, it won't change their world.

Companies that grew up on the web have changed our expectations of the services we rely on. We demand simplicity, speed and low cost. Organizations founded before the Internet aren't keeping up - despite spending millions on IT, marketing and 'innovation'.

This revised, expanded second edition of Digital Transformation at Scale is a guide to building a digital institution. It explains how a growing band of reformers in businesses and governments around the world have helped their organizations pivot to this new way of working, and what lessons others can learn from their experience.

It is based on the authors' experience designing and helping to deliver the UK's Government Digital Service (GDS). The GDS was a new institution made responsible for the digital transformation of government, designing public services for the Internet era. It snipped £4 billion off the government's technology bill, opened up public sector contracts to thousands of new suppliers, and delivered online services so good that citizens chose to use them over the offline alternatives, without a big marketing campaign. Other countries and companies noticed, with the GDS model now being copied around the world.
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Multiplied: How Digital Transformation Can Deliver More Impact for the Public SectorBen HollidayPublic sector services, digital transformationThis book is for anyone that creates, delivers or supports public policy and services.

It's about what the public sector, and everyone working with the public sector, does next, the future of digital transformation, and what we can learn from the biggest crisis in our lifetimes to date - the Covid-19 pandemic.

At the heart of Multiplied is the belief that it's possible to do more, that by working in new and creative ways, we can increase the reach and impact of our work for people and the planet.

How can we achieve this? Through the multipliers of:

People: The importance of starting with user needs, and focusing on the outcomes services create.
Teams: Aligning teams around shared goals and values, organising people in new ways, and working with modern technology.
Participation: Putting citizens' lived experience and voices at the heart of change.
Inclusion: Creating solutions that reach further, and that are more adaptable to everyone.
Research: Working with insights from real life situations, understanding needs and context to deliver services that work best for people.
Design: Taking a first principles approach to understand and reconfigure how public services work.
Technology: Experimenting with new ways to build, configure and create value with technology.
Data: Creating increasingly personalised services and experiences, built around personal data and insight.
Delivery: Adapting and building on agile ways of working to deliver change faster, demonstrating and creating value incrementally.
Knowledge: Working together, and in the open, through the sharing of insights and ideas, and with collaboration across services and new technology platforms.
All profits from the sale of this book will be donated to NHS Charities Together.
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Good Strategy/Bad Strategy: The Difference and Why It MattersRichard P. RumeltStrategy development, action, planning, change, trainsformationDeveloping and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.

In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy”. He introduces nine sources of power - ranging from using leverage to effectively focusing on growth - that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007-08 financial crisis.
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The Art of Action: How Leaders Close the Gaps between Plans, Actions and ResultsStephen BungayStrategy, planning, execution of plans, change, transformationWhat do you want me to do? This question is the enduring management issue, a perennial problem that Stephen Bungay shows has an old solution that is counter-intuitive and yet common sense. The Art of Action is a thought-provoking and fresh look at how managers can turn planning into execution, and execution into results.

Drawing on his experience as a consultant, senior manager and a highly respected military historian, Stephen Bungay takes a close look at the nineteenth-century Prussian Army, which built its agility on the initiative of its highly empowered junior officers, to show business leaders how they can build more effective, productive organizations. Based on a theoretical framework which has been tested in practice over 150 years, Bungay shows how the approach known as 'mission command' has been applied in businesses as diverse as pharmaceuticals and F1 racing today.
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Whoever Tells the Best Story WinsAnnette Simmons Storytelling, insight sharing A story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In this fully updated second edition, author and vibrant keynote speaker Annette Simmons teaches you how to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination.
Whether you are leading a presentation, in a department meeting, or having lunch with a potential customer, you will learn how to relate a compelling story to the topic at hand and make an invaluable impact that could not be made otherwise.
Fully updated and more practical than ever, Whoever Tells the Best Story Wins reveals how to use storytelling to:
Capture attention
Motivate listeners
Gain trust
Strengthen your argument
Sway decisions
Demonstrate authenticity and encourage transparency
Complete with a proven storytelling process, innovative applications, examples, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to form a well-founded and persuasive story for any situation that just might be the difference maker you were looking for.
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Sprint - how to solve big problems and test new ideas in just 5 daysJake Knapp, John Zeratsky, Branden KowitzSprint, agile, facilitation, decision makingEntrepreneurs and leaders face big questions every day. How should you be focusing your efforts? What will your idea look like in real life? How do you start? How many meetings and discussions does it take before you can be sure you've got the right solution? Now there's a surefire way to answer these important questions: the sprint.

Created by three partners at Google Ventures, the sprint is a unique five-day process aimed at helping businesses to answer crucial questions and deliver the best results in the least time, allowing the businesses to move on to the next level. It's a 'greatest hits' of business strategy, innovation, behaviour science and design thinking - packaged into a battle-tested process that any team can use.

Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Chrome to Google X. With John Zeratsky and Braden Kowitz at Google Ventures, the team has run more than 100 sprints with start-ups across all kinds of business, including mobile, e-commerce, health care and finance.

Sprint is about arming your business with a process to get problems solved by short-circuiting the endless debate cycle, avoiding groupthink and utilising the people, knowledge and tools that every team already has. It's for companies or groups of any size, from small start-ups to Fortune 100s, from teachers to nonprofits - anyone who has a big opportunity, problem or idea and who needs to get started.
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Measure What MattersJohn DoeerOKRs, metrics, measuring goalsMeasure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Since then Doerr has introduced OKRs to more than 50 companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organisation's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility and explosive growth that OKRs have spurred at so many great organisations.
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Guide to Organisation Design: Creating High-Performing and Adaptable EnterprisesNaomi StanfordManagement, business strategy, organisational design, strategyBusiness failure is not limited to start ups. Industry Watch (published by BDO Stoy Hayward, an accounting firm) 'predicts that 17,043 businesses will fail (in the UK) in 2006, a further 4 per cent increase from 2005'. In America between 1990 and 2000, there were over 6.3 million business start-ups and over 5.7 million business shut-downs.
Risk of failure can be greatly reduced through effective organizational design that encourages high performance and adaptability to changing circumstances. Organization design is a straightforward business process but curiously managers rarely talk about it and even more rarely take steps to consciously design or redesign their business for success.

This new Economist guide explores the five principles of effective organization design, which are that it must be: driven by the business strategy and the operating context (not by a new IT system, a new leader wanting to make an impact, or some other non-business reason). involve holistic thinking about the organization be for the future rather than for now not to be undertaken lightly - it is resource intensive even when going well be seen as a fundamental process not a repair job. (Racing cars are designed and built. They are then kept in good repair.)
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Gamestorming: A Playbook for Innovators, Rulebreakers, and ChangemakersDave Grey, James Macanufo, Sunni BrownCo-creation, ideas for facilitation, ideas, insight, innovationGreat things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming.

This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world's most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming.

Overcome conflict and increase engagement with team-oriented games
Improve collaboration and communication in cross-disciplinary teams with visual-thinking techniques
Improve understanding by role-playing customer and user experiences
Generate better ideas and more of them, faster than ever before
Shorten meetings and make them more productive
Simulate and explore complex systems, interactions, and dynamics
Identify a problem's root cause, and find the paths that point toward a solution
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Creative Acts for Curious PeopleSarah Stein GreenbergCreativity, problem solving, user centredThis highly-visual guide brings to life the philosophies of some of the d.school's most inventive and unconventional minds, including founder David Kelley, Choreographer Aleta Hayes and Google Chief Innovation Evangelist Frederik Pferdt and more.

Creative Acts for Curious People is packed with ideas about the art of learning, discovery and leading through creative problem solving. With exercises including:

- 'Expert Eyes' to test your observation skills
- 'How to Talk to Strangers' to foster understanding
- 'Designing Tools for Teams' to build creative leadership

Revealing the hidden dynamics of design, and delving inside the minds of the profession's most celebrated thought-leaders, this definitive guide will help you live up to your creative potential.
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Inspired: How to Create Tech Products Customers Love Marty CaganMarty CaganProduct Management, lessons learnedHow do today’s most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations―dramatically improving their own product efforts.

Whether you’re an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author’s own personal stories―and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix―INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackDan OlsenProduct Management, lean start up, itteration The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

Determine your target customers
Identify underserved customer needs
Create a winning product strategy
Decide on your Minimum Viable Product (MVP)
Design your MVP prototype
Test your MVP with customers
Iterate rapidly to achieve product-market fit
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Hooked: How to Build Habit-Forming ProductsNir EyalProduct Management, customer behaviour Based on years of research, consulting, and practical experience, Hooked:

* Shows how to create user habits that stick
* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App
* Explains how products influence our behaviour
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New Power: How Power Works in Our Hyperconnected World--And How to Make It Work for YouJeremy Heimans & Henry TimmsGrowth/development/spreading of new ideasWhy do some leap ahead while others fall behind in our chaotic, connected age? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our time--the rise of mega-platforms like Facebook and Uber; the out-of-nowhere victories of Obama and Trump; the unexpected emergence of movements like #MeToo--and reveal what's really behind them: the rise of "new power."
For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel.
New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."
In an era increasingly shaped by new power, this groundbreaking book offers us a new way to understand the world--and our role in it.
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Radical HelpHilary CottamExperimenting new design, human centred workHow should we live: how should we care for one another; grow our capabilities to work, to learn, to love and fully realise our potential? This exciting and ambitious book shows how we can re-design the welfare state for this century.

The welfare state was revolutionary: it lifted thousands out of poverty, provided decent homes, good education and security. But it is out of kilter now: an elaborate and expensive system of managing needs and risks. Today we face new challenges. Our resources have changed.

Hilary Cottam takes us through five 'Experiments' to show us a new design. We start on a Swindon housing estate where families who have spent years revolving within our current welfare systems are supported to design their own way out. We spend time with young people who are helped to make new connections - with radical results. We turn to the question of good health care and then to the world of work and see what happens when people are given different tools to make change. Then we see those over sixty design a new and affordable system of support.

At the heart of this way of working is human connection. Upending the current crisis of managing scarcity, we see instead that our capacities for the relationships that can make the changes are abundant.

We must work with individuals, families and communities to grow the core capabilities we all need to flourish. Radical Help describes the principles behind the approach, the design process that makes the work possible and the challenges of transition. It is bold - and above all, practical. It is not a book of dreams. It is about concrete new ways of organising that already have been developing across Britain. Radical Help creates a new vision and a radically different approach that can take care of us once more, from cradle to grave.
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The Starfish and the Spider: The Unstoppable Power of Leaderless OrganizationsOri Brafman & Rod A. BeckstromLeadership, developmentIf you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg, it grows a new one, and the old leg can grow into an entirely new starfish.

What's the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?

After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional "spiders", which have a rigid hierarchy and top-down leadership, and revolutionary "starfish", which rely on the power of peer relationships.

The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success. This audiobook explores:

How the Apaches fended off the powerful Spanish army for 200 years
The power of a simple circle
The importance of catalysts who have an uncanny ability to bring people together
How the Internet has become a breeding ground for leaderless organizations
How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader
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Flow: A Handbook for Change MakersFin Goulding & Haydn Shaughnessy Agile, innovation, leadershipFlow is a striking new philosophy for how to make organisations more adaptive and successful, based on the author's pioneering work in organisations such as Paddy Power, Lastminute.com, Aviva, Fujifilm and many more. It introduces you to new tools and techniques for bringing customers closer, outlines new ways to innovate for the hyper competitive economy, and shows you novel value management tools.

Goulding and Shaughnessy are practical and yet empathetic guides to the new personal and social characteristics of the post-agile workplace. They explain why we need more innovation, how our learning needs are changing, and then how to manage the process of value creation from inception (the idea) to delivery. At all times, they emphasise the value of good social interaction and the unparalleled power of harnessing the collective intelligence of the workforce.

Every organisation needs to be more agile, but few know how to make culture change an enjoyable and rewarding journey. The authors, both experienced practitioners in new ways to work, introduce novel, visual techniques that take the friction out of change programs and instead draw the very best out of people on the way to a new and productive agile work environment.
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We Do Things Differently: The Outsiders Rebooting Our World
Mark Stevenson
Innovation, cultureOur systems are failing. Old models - for education, healthcare and government, food production, energy supply - are creaking under the weight of modern challenges. As the world's population heads towards 10 billion, it's clear we need new approaches. Futurologist Mark Stevenson sets out to find them, across four continents.

From Brazilian favelas to high tech Boston, from rural India to a shed inventor in England's home counties, We Do Things Differently travels the world to find the advance guard re-imagining our future. At each stop, he meets innovators who have already succeeded in challenging the status quo, pioneering new ways to make our world more sustainable, equitable and humane.

Populated by extraordinary characters, We Do Things Differently paints an enthralling picture of what can be done to address the world's most pressing dilemmas, offering a much needed dose of down-to-earth optimism. It is a window on (and a roadmap to) a different and better future.
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Algorithms to Live by: The Computer Science of Human DecisionsBrian Christian & Tom GriffithInsight, assumptions, decision makingAn exploration of how computer algorithms can be applied to our everyday lives to solve common decision-making problems and illuminate the workings of the human mind.

What should we do, or leave undone, in a day or a lifetime? How much messiness should we accept? What balance of the new and familiar is the most fulfilling? These may seem like uniquely human quandaries, but they are not. Computers, like us, confront limited space and time, so computer scientists have been grappling with similar problems for decades. And the solutions they've found have much to teach us.

In a dazzlingly interdisciplinary work, Brian Christian and Tom Griffiths show how algorithms developed for computers also untangle very human questions. They explain how to have better hunches and when to leave things to chance, how to deal with overwhelming choices and how best to connect with others. From finding a spouse to finding a parking spot, from organizing one's inbox to peering into the future, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.
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Radical Focus (2nd edition)Christina Wodtke OKRsIf you've ever wanted to know how to use OKRs, or why yours might not be working, Radical Focus teaches you everything you need to achieve your goals. The author pulls from her experience with Silicon Valley's hottest companies to teach practical insights on OKRs in the form of a fable.When Hanna and Jack receive an ultimatum from the only investor in their struggling tea supply company, they must learn how to employ Objectives and Key Results (OKRs) with radical focus to get the right things done. Using Hanna and Jack's story, Wodtke walks readers through how to inspire a diverse team to work together in pursuit of a single, challenging goal, and how to stay motivated despite setbacks and failures.Radical Focus has been translated into six languages and sold more than 50,000 copies. Now, the second edition of her OKR manifesto proves that Wodtke's business strategies are essential in a world where focus seems to be a more and more unreachable goal. The updated version includes 22,000 words of all-new material designed to help OKR users in larger companies create, grade, and manage OKRs in ways that accelerate success and drive rapid organizational learning.
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Just Enough Research Erika HallUX research, cognitive bias, co-productionGood research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.

Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You’ll start doing good research faster than you can plan your next pitch.
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Upstream: How to solve problems before they happenDan HeathProblem soliving If we can stop crimes from being committed, we do not need to work to 'solve' crimes.
If we can prevent chronic diseases from developing, we do not need to treat these diseases.
If we can provide affordable housing, we do not need to provide shelter for the homeless.
Looking to business, politics, and society, Dan Heath shows us that we have the capacity to solve some of our thorniest personal, organisational and societal issues. We just need to start to think about the system rather than the symptoms. Drawing on insights from his extensive research, as well as hundreds of new interviews with unconventional problem solvers, Dan delivers practical solutions for preventing problems rather than simply reacting to them.
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Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic TechSara Wachter-BoettcherData, EDI, biases, technologyBuying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares are baked inside the tech products we use every day. It’s time we change that.

In Technically Wrong, Sara Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use—and to demand more from the companies behind them.
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Invisible Women: Exposing Data Bias in a World Designed for MenCaroline Criado-PerezData, EDI, biases, innovations, user design Imagine a world where...
· Your phone is too big for your hand
· Your doctor prescribes a drug that is wrong for your body
· In a car accident you are 47% more likely to be injured.

If any of that sounds familiar, chances are you're a woman.

From government policy and medical research, to technology, workplaces, and the media. Invisible Women reveals how in a world built for and by men we are systematically ignoring half of the population, often with disastrous consequences. Caroline Criado Perez brings together for the first time an impressive range of case studies, stories and new research from across the world that illustrate the hidden ways in which women are forgotten, and the profound impact this has on us all.
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The Illusion of Choice: 16 ½ psychological biases that influence what we buyRichard ShottonPsychology, choice, businessEvery day, people make hundreds of choices.

Many of these are What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?

These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.

The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.
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The Service Organization: How to Deliver and Lead Successful Services, Sustainably
Kate Tarling Design, agile, service deliveryAll organizations are becoming service organizations. But most weren’t built to deliver services successfully end-to-end, and the human, operational and financial impacts are abundantly clear. In the digital era the stakes are even higher, given how rapidly services change. Yet default working practices (governance, planning, funding, leadership, reporting, programme and team structures) inside large organizations haven't changed. Rather than modernize just one service at a time, it's the underlying organizational conditions that need to be transformed — anything less is futile. "The Service Organization" is the result of years of research and consulting, as well as dozens of interviews with executives. It explores significant challenges that leaders will recognize, and turns them into solvable puzzles by providing practical advice and tools that reimagine what the organization does from the perspective of its customers — and it organizes the activity needed to deliver the best outcomes. This book is for everyone involved, from designers to technologists and from operational staff to policymakers and leaders. It includes surprisingly simple and doable, but non-obvious, steps that don’t depend on seniority or pay band and that are typically overlooked by even the most progressive professions, teams and companies.
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackDan OlsenLean startup methods, entrepreneur, MVP, delivery, product The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how

Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
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Thinking, Fast and SlowDaniel KahnemanCognitive biase, decision makingKahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.
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Beyond Sticky Notes: Co-Design for Real: Mindsets, Methods and MovementsKelly Ann McKercherCo-design, co-production, designCo-design is a transformative, community-centred design method which is much discussed - yet rarely practised authentically. Beyond Sticky Notes teaches you what co-design is and how to do it. Packed full of useful tips, clear diagrams, and practical frameworks, this book will help you lead collaborative design work, and genuinely share power.A useful book for new and experienced practitioners alike, Beyond Sticky Notes is a definitive guide to the mindsets, methods, and social movements of co-design
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Thinking in SystemsDonella H. Meadows
Systems thinkingthis essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.

Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.

While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.

In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.
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Emerging Reservist CulturesMarion Real and Vikrant MishraSystems thinking, designMethods and design experiences at the intersection between resilient systems, local manufacturing and community engagement.

Emerging Reservist Cultures is a recently published infographic book that urges stakeholders, policymakers, industry leaders, researchers, creators, and the general public to develop collaborative production networks prepared to design, manufacture, certify, and distribute needed products and services when emergencies are declared. The book reflects upon activities conducted during the European project Reservist, where an extended network of stakeholders shared their experience building a reservist network and envisioning how these could be deployed in prospective emergency scenarios.
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InfluenceRobert CialdinPsychology, persuasion, story tellingInfluence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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5 dysfunction of teamPatrick Lencioni
Buisness, Team Management, LeadershipIn The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen, Decision Tech's CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down the entire company. Will she succeed? Will she be fired? Will the company fail? Lencioni's utterly gripping tale serves as a timeless reminder that leadership requires as much courage as it does insight. Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.
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Drive: The Surprising Truth About What Motivates UsDaniel Pink
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The 6 Enablers of Business Agility: How to Thrive in an Uncertain WorldKarim Harbott
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The Black Experience in Design: Identity, Expression & ReflectionAnne H. Berry, et al.Design, InclusionThe Black Experience in Design spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens.

Excluded from traditional design history and educational canons that heavily favor European modernist influences, the work and experiences of Black designers have been systematically overlooked in the profession for decades. However, given the national focus on diversity, equity, and inclusion in the aftermath of the nationwide Black Lives Matter protests in the United States, educators, practitioners, and students now have the opportunity—as well as the social and political momentum—to make long-term, systemic changes in design education, research, and practice, reclaiming the contributions of Black designers in the process.

The Black Experience in Design , an anthology centering a range of perspectives, spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens. Through the voices represented, this text exemplifies the inherently collaborative and multidisciplinary nature of design, providing access to ideas and topics for a variety of audiences, meeting people as they are and wherever they are in their knowledge about design. Ultimately, The Black Experience in Design serves as both inspiration and a catalyst for the next generation of creative minds tasked with imagining, shaping, and designing our future.
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Design Justice: Community-Led Practices to Build the Worlds We NeedSasha Costanza-Chock
Design, InclusionAn exploration of how design might be led by marginalized communities, dismantle structural inequality, and advance collective liberation and ecological survival.

What is the relationship between design, power, and social justice? “Design justice” is an approach to design that is led by marginalized communities and that aims explicitly to challenge, rather than reproduce, structural inequalities. It has emerged from a growing community of designers in various fields who work closely with social movements and community-based organizations around the world.

This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people—specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism)—and invites readers to “build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability.” Along the way, the book documents a multitude of real-world community-led design practices, each grounded in a particular social movement. Design Justice goes beyond recent calls for design for good, user-centered design, and employment diversity in the technology and design professions; it connects design to larger struggles for collective liberation and ecological survival.
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The Culture Map: Breaking Through the Invisible Boundaries of Global BusinessErin MeyerDesign, InclusionAn international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.
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Mismatch: How Inclusion Shapes DesignKat HolmesDesign, InclusionHow inclusive methods can build elegant design solutions that work for all. Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion. Inclusive design methods--designing objects with rather than for excluded users--can create elegant solutions that work well and benefit all.

Holmes tells stories of pioneers of inclusive design, many of whom were drawn to work on inclusion because of their own experiences of exclusion. A gamer and designer who depends on voice recognition shows Holmes his "Wall of Exclusion," which displays dozens of game controllers that require two hands to operate; an architect shares her firsthand knowledge of how design can fail communities, gleaned from growing up in Detroit's housing projects; an astronomer who began to lose her eyesight adapts a technique called "sonification" so she can "listen" to the stars.

Designing for inclusion is not a feel-good sideline. Holmes shows how inclusion can be a source of innovation and growth, especially for digital technologies. It can be a catalyst for creativity and a boost for the bottom line as a customer base expands. And each time we remedy a mismatched interaction, we create an opportunity for more people to contribute to society in meaningful ways.
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Content DesignSarah WintersDesign, InclusionBetween 2010 and 2014, Sarah Winters (was Richards) and her team at the United Kingdom’s Government Digital Service did what many thought they took over 400 separate government websites and transformed them into a single site designed to effectively serve its users. In doing so, they codified a new content design. Content design isn’t graphic design or just copywriting under another name. Content design focuses on what content best serves the users’ needs, whether it be the written word, infographics, visuals, videos, or charts. At the core of content design are the needs of the users—and this means determining what your users want. More than this, it’s about analysing data to determine when, where, and how users want to digest information. There is no room for assumptions in content design—success or failure hinges on how well you understand your users’ needs. Discover the power of designing completely user-based content, grounded not on what organisations think their users want but on the needs, actions, and motivating forces of your site visitors.
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The Politics of Design: A (Not So) Global Design Manual for Visual Communication

Ruben PaterDesign, InclusionMany designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people.

Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information.

Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
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Sooner Safer Happier: Antipatterns and Patterns for Business Agility
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Black Box Thinking: The Surprising Truth about SuccessMatthew Syed
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