App Launch high level checklist - Marketing

	A	B	C	D	E	F	G	Y	AA
1	By Digital Limbo
2	Task	Sub Tasks	Description	Priority	Owner	Status	Comment
3	SL Goal Definition	Soft Launch Product goals	What product what to achieve with the soft launch (UX, bug fixing, retention, LTV prediction..)	Medium		TO DO
4		Soft Launch Marketing goals	Define budget, how many installs per country/platform and CPI targets	Medium		TO DO
5		Soft Launch Lenght	For how long the UA campaigns should last	Medium		TO DO
6	Store Assets	Video App Store	Produce promo video for the store	Medium		TO DO
7		Video Play Store	Produce promo video for the store	Medium		TO DO
8		Screenshots App Store	Produce screenshots for the store	Medium		TO DO
9		Screenshots Play Store	Produce screenshots for the store	Medium		TO DO
10		Icon	Produce game icon for the store	Medium		TO DO
11		A/B testing	Reiteration of the different assets to increase conversion rate	Medium		TO DO
12		Localization	Localize assets text/audio	Medium		TO DO
13	ASO	Name	game title research, proposal and definition	Medium		TO DO
14		Short pitch	Short description research, proposal and definition	Medium		TO DO
15		Long description	Long description research, proposal and definition	Medium		TO DO
16		Keywords	Keywords research, proposal and definition	Medium		TO DO
17		ASO tool adoption	Define if to use a tool in-house to keep track of changes and opportunities	Medium		TO DO
18		A/B testing	Reiteration of the different assets to increase conversion rate	Medium		TO DO
19		Package name	the game URL is important for positioning on the Play Store	Medium		TO DO
20		Localization	Localize text	Medium		TO DO
21	UA assets	Video/banner creation	Creation of the video asset used for the user acquisition campaigns	Medium		TO DO
22		Video adaptation for Facebook	Video adapted for Facebook (resize, format..)	Medium		TO DO
23		Video adaptation for AdNetworks	Video adapted for each AdNetwork (resize, format..)	Medium		TO DO
24		Localization	Localize assets text/audio	Medium		TO DO
25	MMP	Partner research	Look for agencies capable of provide tracking links and mobile attribution system	Medium		TO DO
26		Partner agreement	Define the partner and reach an agreement	Medium		TO DO
27		Dashboard setup	Login, connect to the app, test and data validation	Medium		TO DO
28	FaceBook UA Setup	Add App to Business Manager	Link the app with the Facebook BM	Medium		TO DO
29		Create advertising account	Create Ads Account in the BM	Medium		TO DO
30		Attach credit line	Add a credit line to pay for the campaigns	Medium		TO DO
31		Create Fan Page	Create Fan Page	Medium		TO DO
32		Create MMP tracking links	Create the campaign tracking link through the measurement partner dashboard	Medium		TO DO
33		Test campaign	decide if to launch a test campaign to check on tracking	Medium		TO DO
34	AdNetworks UA Setup	Partner(s) definition	Based on the marketing goals, budgets and target countries	Medium		TO DO
35		Partner(s) agreement	Define the partner(s) and reach an agreement	Medium		TO DO
36		Dashboard setup	Create logins and setup the app	Medium		TO DO
37		Deliver Assets and tracking links	Send to the partner(s) the assets + tracking link to prepare the campaign	Medium		TO DO
38		Budget Split	Define budget split per country/platform	Medium		TO DO
39		CPI target	Define the CPI goal per country/platform	Medium		TO DO
40		Budget caps	Define daily and total thresholds for spend	Medium		TO DO
41		Test campaign	decide if to launch a test campaign to check on tracking	Medium		TO DO
42	Ad Monetization	Ad Type definition	Which kind of ads we want to show in the app (rewarded videos, interstitials, offerwall..)	Medium		TO DO
43		Ad Placement definition	Where we want to show ads in the app (in which section, to which users..)	Medium		TO DO
44		Partner(s) definition	Admob, Unity, Ironsource, Fyber, Mopub..	Medium		TO DO
45		Partner(s) agreement	Define the partner(s) and reach an agreement	Medium		TO DO
46		SDK integration	Integrate the partner(s) SDK into our app	Medium		TO DO
47		Dashboard setup	Create logins and setup the app	Medium		TO DO
48		Blacklist definition	If the publisher wants to filter out specific apps or categories	Medium		TO DO
49		Test	Test the ads delivery	Medium		TO DO
50		Waterfall Optimization & Troubleshooting	Contact Digital Limbo ;)	Medium		TO DO
51	Social Networks	Facebook Fan Page Cover	Add FB Cover image	Medium		TO DO
52		Facebook Fan Page Profile Picture	Add FB Profile picture	Medium		TO DO
53		Game website	Create official website	Medium		TO DO
54		Other Social Networks	Create official profiles on other social networks (Twitter, Instagram..)	Medium		TO DO
55	GDPR	Define disclaimer/privacy policy	Define disclaimer/privacy policy	Medium		TO DO
56	Other Promo	Define Cross-Promo	if Cross-promo is applicable	Medium		TO DO
57		Create tracking links	use the MMP to create the tracking links	Medium		TO DO
58		Deliver assets	deliver assets (images/videos/text) to the partners involved in the cross-promo	Medium		TO DO
59		Social networks	define through which Social channels the app will be promoted	Medium		TO DO
60		Apple/Google featuring	verify the possibility to get featured on the App/Play Store	Medium		TO DO
61		Influencers	decide if to launch influencer campaigs	Medium		TO DO
62		Other media	decide if to launch TV/Radio campaigns	Medium		TO DO
63		Pre-Registration	Plan and apply for pre-registration campaigns on Play/App Store	Medium		TO DO
64	WL Goal Definition	World Launch Product goals	What product what to achieve with the soft launch (UX, bug fixing, retention, LTV prediction..)	Medium		TO DO
65		World Launch Marketing goals	Define budget, how many installs per country/platform and CPI targets	Medium		TO DO
66		World Launch Lenght	For how long the UA campaigns should last	Medium		TO DO
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97								TO DO	Low
98								WIP	Medium
99								DONE	High
100								ON HOLD	Blocker