ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
AUTHORSTITLEPAGE#LINK
2
Marketing Science 2025, January-February, Volume 44, Issue 1
3
Yuyan Wang, Long Tao, Xian Xing ZhangRecommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach1-29
https://doi.org/10.1287/mksc.2022.0238
4
Ishita Chakraborty, Khai Chiong, Howard Dover, K. SudhirCan AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews30-53
https://doi.org/10.1287/mksc.2023.0149
5
Max J. Pachali, Hannes DattaWhat Drives Demand for Playlists on Spotify?54-64
https://doi.org/10.1287/mksc.2022.0273
6
Jessie Liu, Yi LiuAsymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue65-83
https://doi.org/10.1287/mksc.2023.0211
7
Mimansa Bairathi, Xu Zhang, Anja LambrechtThe Value of Platform Endorsement84-101
https://doi.org/10.1287/mksc.2022.0226
8
Yanhao (Max) Wei, Zhenling JiangEstimating Parameters of Structural Models Using Neural Networks102-128
https://doi.org/10.1287/mksc.2022.0360
9
Rupali Kaul, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel VilcassimCall Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?129-154
https://doi.org/10.1287/mksc.2023.0324
10
Yuxin Chen, Jinzhao Du, Ying LeiThe Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information155-175
https://doi.org/10.1287/mksc.2022.0380
11
Caio Waisman, Harikesh S. Nair, Carlos CarrionOnline Causal Inference for Advertising in Real-Time Bidding Auctions176-195
https://doi.org/10.1287/mksc.2022.0406
12
Hortense Fong, Vineet Kumar, K. SudhirA Theory-Based Explainable Deep Learning Architecture for Music Emotion196-219
https://doi.org/10.1287/mksc.2022.0323
13
Junming Yin, Yue (Katherine) Feng, , Yong Liu
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games
220-239
https://doi.org/10.1287/mksc.2020.0180
14
15
16
Marketing Science 2025, March-April, Volume 44, Issue 2
17
Jeremy Yang, Juanjuan Zhang, Yuhan ZhangEngagement That Sells: Influencer Video Advertising on TikTok247-267
https://doi.org/10.1287/mksc.2021.0107
18
Nils Wernerfelt, Anna Tuchman, Bradley T. Shapiro, Robert MoaklerEstimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta268-286
https://doi.org/10.1287/mksc.2023.0274
19
Xu Guan, Huan Cao, Krista J. Li, Yucheng DingProduct Safety and Liability with Deceptive Advertising and Moral Hazard287-305
https://doi.org/10.1287/mksc.2023.0173
20
Ying Lei, Ji Shen, Ei Yang, Xin ZhaiOn the Profitability of Loyalty306-326
https://doi.org/10.1287/mksc.2022.0109
21
Ali Goli, David H. Reiley, Hongkai ZhangPersonalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora327-352
https://doi.org/10.1287/mksc.2022.0357
22
Tinglong Dai, Shubhranshu SinghOverdiagnosis and Undertesting for Infectious Diseases353-373
https://doi.org/10.1287/mksc.2022.0038
23
Xi LiEndogenous Costs, Market Competition, and Disclosure374-389
https://doi.org/10.1287/mksc.2022.0346
24
Z. Eddie Ning, Jiwoong Shin, Jungju YuTargeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out390-410
https://doi.org/10.1287/mksc.2023.0117
25
Naveed Chehrazi, Robert Evan Sanders, Ioannis StamatopoulosInventory Information Frictions Explain Price Rigidity in Perishable Groceries411-436
https://doi.org/10.1287/mksc.2023.0473
26
Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair, Xiliang LinParallel Experimentation and Competitive Interference on Online Advertising Platforms437-456
https://doi.org/10.1287/mksc.2022.0194
27
Omid Rafieian, Anuj Kapoor, Amitt SharmaMultiobjective Personalization of Marketing Interventions457-477
https://doi.org/10.1287/mksc.2023.0122
28
29
30
Marketing Science 2025, May-June, Volume 44, Issue 3
31
Fred Feinberg, John R. Hauser, John Roberts, Juanjuan ZhangThe Legacy of John Little for Marketing Science491-495
https://doi.org/10.1287/mksc.2025.0008
32
Jessica Jumee Kim, Yu-Chang ChenFrontiers: The Impact of Loosening Concealed Carry Laws on Firearm Demand496-504
https://doi.org/10.1287/mksc.2023.0480
33
Daniel Ershov, Yanting He, Stephan SeilerFrontiers: How Much Influencer Marketing Is Undisclosed? Evidence from Twitter505-515
https://doi.org/10.1287/mksc.2024.0838
34
Shuang Zheng, Siliang (Jack) Tong, Hyeokkoo Eric Kwon, Gordon Burtch, Xianneng Li
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System516-524
https://doi.org/10.1287/mksc.2024.1121
35
Michel Grosz, Devesh RavalAmplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign525-545
https://doi.org/10.1287/mksc.2023.0643
36
Simon J. Blanchard, Mike PalazzoloGame Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors546-565
https://doi.org/10.1287/mksc.2023.0345
37
Akshina Banerjee, Oleg UrminskyThe Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments566-592
https://doi.org/10.1287/mksc.2021.0018
38
Olivia R. NatanChoice Frictions in Large Assortments593-625
https://doi.org/10.1287/mksc.2023.0415
39
Yan Xu, Mantian Hu, Junhong Chu, Andrew T. ChingHeterogeneous Complementarity and Team Design: The Case of Real Estate Agents626-654
https://doi.org/10.1287/mksc.2023.0017
40
Ziwei Cong, Ying Zhao, Zilei ZhangUnderstanding Users’ Content Contribution Behavior When Knowledge Can Be Priced655-670
https://doi.org/10.1287/mksc.2022.0205
41
Qitian RenNavigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms671-690
https://doi.org/10.1287/mksc.2023.0573
42
Kinshuk Jerath, Qitian RenConsumer Search and Product Returns691-710
https://doi.org/10.1287/mksc.2022.0298
43
Behnam Mohammadi, Nikhil Malik, Tim Derdenger, Kannan SrinivasanRegulating Explainable Artificial Intelligence (XAI) May Harm Consumers711-724
https://doi.org/10.1287/mksc.2022.0396
44
Shichang Li, Jingchuan Pu, Quan ZhengCommentary on “Pricing Prototypical Products”725-727
https://doi.org/10.1287/mksc.2023.0579
45
Wilfred Amaldoss, Chuan HeRejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?728-728
https://doi.org/10.1287/mksc.2024.1074
46
47
48
Marketing Science 2025, July-August, Volume 44, Issue 4
49
Anuj Kapoor, Madhav KumarFrontiers: Generative AI and Personalized Video Advertisements733-747
https://doi.org/10.1287/mksc.2023.0494
50
Yu Song, Puneet ManchandaFrontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?748-759
https://doi.org/10.1287/mksc.2024.0993
51
Dominique Olié Lauga, Matthew Selove, Mohammad ZiaBuying from a Competitor: A Model of Knowledge Spillover and Innovation760-776
https://doi.org/10.1287/mksc.2023.0148
52
Ludovic Stourm, Valeria StourmEstimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy777-801
https://doi.org/10.1287/mksc.2022.0458
53
Mohammad Zia, Dmitri KuksovConsumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution802-819
https://doi.org/10.1287/mksc.2023.0462
54
Taotao Ye, Venkatesh (Venky) ShankarClose a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage820-837
https://doi.org/10.1287/mksc.2022.0450
55
Luis Armona, Greg Lewis, Georgios ZervasLearning Product Characteristics and Consumer Preferences from Search Data838-855
https://doi.org/10.1287/mksc.2023.0118
56
Matthias KräkelCorruption and Stooges in Procurement856-873
https://doi.org/10.1287/mksc.2023.0078
57
Anita Rao, Raluca UrsuThe Impact of Voluntary Labeling874-893
https://doi.org/10.1287/mksc.2023.0273
58
Nan Li, Avery Haviv, Mitchell J. LovettOpposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry894-915
https://doi.org/10.1287/mksc.2021.0242
59
Yufeng Huang, Ilya MorozovThe Promotional Effects of Live Streams by Twitch Influencers916-932
https://doi.org/10.1287/mksc.2022.0400
60
Uttara M. Ananthakrishnan, Naveen Basavaraj, Sabari Rajan Karmegam, Ananya Sen, Michael D. Smith
Book Bans in American Libraries: Impact of Politics on Inclusive Content Consumption933-953
https://doi.org/10.1287/mksc.2024.0716
61
Moritz von Zahn, Kevin Bauer, Cristina Mihale-Wilson, Johanna Jagow, Maximilian Speicher, Oliver Hinz
Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning954-969
https://doi.org/10.1287/mksc.2022.0393
62
63
64
Marketing Science 2025, September-October, Volume 44, Issue 5
65
Jean-Pierre Dubé, John G. Lynch, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett Johnson, Anja Lambrecht, Tesary Lin, Anna Tuchman, Catherine Tucker
Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing975-984
https://doi.org/10.1287/mksc.2024.0901
66
Khai Chiong, Seung Mok (Simon) Kim, TI Tongil KimMass Shootings and Their Impact on Retail985-994
https://doi.org/10.1287/mksc.2024.0752
67
Zikun Ye, Hema Yoganarasimhan, Yufeng ZhengLOLA: LLM-Assisted Online Learning Algorithm for Content Experiments995-1016
https://doi.org/10.1287/mksc.2024.0990
68
Reza Roshangarzadeh, TI Tongil Kim, Shervin Shahrokhi Tehrani
Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients
1017-1037
https://doi.org/10.1287/mksc.2023.0191
69
Wilfred Amaldoss, Siddharth PrustySustainable Consumption: A Strategic Analysis
1038-1057
https://doi.org/10.1287/mksc.2023.0287
70
Navid Mojir, Sriya AnbilThe Value of Professional Ties in B2B Markets
1058-1081
https://doi.org/10.1287/mksc.2022.0320
71
Haihao Lu, Duncan Simester, Yuting ZhuOptimizing Scalable Targeted Marketing Policies with Constraints
1082-1103
https://doi.org/10.1287/mksc.2023.0640
72
Jonne Y. Guyt, Arjen van Lin, Kristopher O. KellerBanning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
1104-1124
https://doi.org/10.1287/mksc.2023.0020
73
Yitian (Sky) Liang, Xinlei (Jack) Chen, Shengnan Han, Jinglong Zhang, Yubo Chen
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
1125-1144
https://doi.org/10.1287/mksc.2023.0575
74
Yunfei (Jesse) YaoReputation for Privacy
1145-1162
https://doi.org/10.1287/mksc.2024.1006
75
Cheng Chou, Tim Derdenger
CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure
1163-1187
https://doi.org/10.1287/mksc.2024.0860
76
Z. Eddie Ning, J. Miguel Villas-Boas, Yunfei (Jesse) YaoSearch Fatigue, Choice Deferral, and Closure
1188-1211
https://doi.org/10.1287/mksc.2023.0275
77
78
79
Marketing Science 2025, November-December, Volume 44, Issue 6
80
Chenshuo SunHow Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment
1217-1231
https://doi.org/10.1287/mksc.2024.0793
81
Rudolf-Harri Oberg, Andrés MusalemConsumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program
1232-1257
https://doi.org/10.1287/mksc.2021.0374
82
Tommaso BondiAlone, Together: A Model of Social (Mis)Learning from Consumer Reviews
1258-1277
https://doi.org/10.1287/mksc.2023.0053
83
Liying Qiu, Yan Huang, Param Vir Singh, Kannan SrinivasanPersonalization, Consumer Search, and Algorithmic Pricing
1278-1298
https://doi.org/10.1287/mksc.2023.0455
84
Ian N. Weaver, Vineet Kumar, Lalit JainNonparametric Pricing Bandits Leveraging Informational Externalities to Learn the Demand Curve
1299-1320
https://doi.org/10.1287/mksc.2022.0247
85
Tesary Lin, Avner Strulov-ShlainChoice Architecture, Privacy Valuations, and Selection Bias in Consumer Data
1321-1338
https://doi.org/10.1287/mksc.2023.0373
86
Doug J. Chung, Byungyeon Kim, Byoung G. ParkTime Dependence and Time Preference: Implications for Compensation Structure
1339-1361
https://doi.org/10.1287/mksc.2022.0037
87
Yunhyoung Kim, Haitao (Tony) Cui, Yi ZhuBehavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox
1362-1380
https://doi.org/10.1287/mksc.2024.0867
88
Ruizhi Zhu, Sridhar Moorthy, Xianwen ShiAdvertising Platforms and Privacy
1381-1406
https://doi.org/10.1287/mksc.2024.0879
89
Runshan Fu, Yan Huang, Nitin Mehta, Param Vir Singh, Kannan SrinivasanUnequal Impact of Zestimate on the Housing Market
1407-1427
https://doi.org/10.1287/mksc.2022.0451
90
Ahmed Timoumi, Abhinav UppalBricks Processing Returns for Clicks: Can Foes Become Friends?
1428-1445
https://doi.org/10.1287/mksc.2023.0077
91
92
93
94
Management Science, 2025, January, Volume 71, Issue 1
95
Buqu Gao, Liang GuoOptimal Contracts for Time-Inconsistent Consumers with Heterogeneous Beliefs861-878
https://doi.org/10.1287/mnsc.2022.02653
96
Vineet Kumar, K. SudhirCan Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox942-953
https://doi.org/10.1287/mnsc.2024.4991
97
Management Science, 2025, February, Volume 71, Issue 2
98
Raluca Mihaela Ursu, Andrey Simonov, Eunkyung AnOnline Advertising as Passive Search
1050-1073
https://doi.org/10.1287/mnsc.2022.02154
99
Management Science, 2025, March, Volume 71, Issue 3
100
Marc Fischer , Simone Wies Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View
2011-2034
https://doi.org/10.1287/mnsc.2022.00670