To edit, make a copy of this sheet (File > Make a copy OR File > Download > Microsoft Excel)

<---- Input number of emails sent here.

<---- Input size of email here. Most emails are under 500 KB.

<---- Input number of SMSs sent here.

<---- Input number of push notification sent here.

<---- SENDUNE cost. (Delete this cell to calculate pure AWS SES cost.)

<---- SES charges after 3000 free emails per month. (Free limit was reduced from 62000 to 3000 since 1-Aug-2023)

<---- Varies by Country ($0.00883/10 DLC SMS for USA used for this calculation)

<---- 1 Million Free per month.

<---- 1 MB = 1000 KB, 1 GB = 1000 MB

<---- Data transfer charges.

<---- Assumes 10 'PUT Requests' per email campaign.

<---- Assumes 10 'GET Requests' per opened email.

<---- Assumes 3 Notifications per opened email.

<---- Assumes 3 notifications per email and 5 KB of Ndata per notification.

<---- Assumes 5 Requests per opened email.

<---- Assumes 10 KB of SQS data transfer per opened email.

<---- All prices in US$

Above calculation assumes 100% of your emails are opened and clicked. This is very rarely the case.

All calculations are a near approximation. Actual cost may vary.

AWS free tiers if any (except SES), have been ignored in these calculations.

If you think above calculation is wrong, please email hello@sendwithses.com

SENDUNE Plan Charges: Free or $24 per month.

SES Cost: The actual cost of sending emails. SES cost is $0.10 / 1000 emails.

S3 Storage Cost: S3 is the place where all your images are stored and served. If you upload an image in your marketing newsletter, S3 is the place where it is stored. S3 storage cost is currently $0.023 / GB

Data Transfer / Bandwidth Cost: When subscribers open your emails, the content (text, images, etc) are fetched from AWS Servers and S3 locations. This uses internet bandwidth. This is charged $0.090 / GB

PUT Requests: When you upload images to S3. This is charged at $0.005 / 1000 requests.

GET Requests: When you fetch images from S3. This is charged at $0.0004 / 1000 requests.

SNS Notifications: For Sent/Open/Click/Bounce, etc statistics. Charged at $0.06 per Million.

SNS Data Transfer: Charged at $0.09 per GB.

Mobile Push Notifications: Charged at $0.50 per Million

SQS Requests: For Sent/Open/Click/Bounce, etc statistics. Charged at $0.04 per Million.

SQS Data Transfer: Charged at $0.09 per GB.

SMS price varies by Country ($0.00857/SMS for USA used for this calculation).