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1 | apollodigital.io | ||||
2 | Instructions: | Feel free to play around with the following attributes below: 'Impression share, CTR, and Conv. Rate" These will depend on many things such as the quality of the ads you are running, or the industry that you are in. Also,keep in mind that if you are targeting Exact Match keywords (as opposed to broad match), the CPC will be higher than the average CPC, especially for highly competitive keywords. However, the CTR and Conversion rates will probably also be a TON higher, due to matching direct search intent. | |||
3 | Keyword | Top of page bid (Low) | Top of page bid (High) | Avg. CPC | Avg. Monthly Searches |
4 | project management software | $3.91 | $43.19 | $20.02 | 60500 |
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6 | Avg. CPC | $20.02 | Do not edit | ||
7 | Search volume | 60,500 | Do not edit | ||
8 | Impression share | 10.00% | |||
9 | CTR (Click-through-rate) | 10.00% | |||
10 | Clicks | 605 | Do not edit | ||
11 | Cost | $12,110.59 | Do not edit | ||
12 | Conversion rate | 1.00% | |||
13 | CPA (Cost per acquisition) | $2,001.75 | Do not edit | ||
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15 | *Disclaimer: This is not a fully comprehensive PPC strategy sheet. There are many other things to be considered before running ads. This is only a simple calculator to give you a rough idea about the costs you could incur when running ads on a keyword. And whether it's worth it for you to do so. If you are unsure, it's best to ask a PPC specialist, or you risk wasting valuable resources. | ||||
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