ABCD
1
*Duplicate for use
2
3
Assumptions before preceding

-Defining the problem/opportunity space
-You’ve explicitly defined your options
- You have some guiding principles that help you make tradeoffs in the context of your business and shape your solution
4
Guiding Principles
5
6
7
8
Option NameCharacteristics (what are the pros/cons, time/financial costs, impact)Potential Losses (What am I going to lose by doing one option over another?)Implications (If I do take this route, how does it affect my long-term prospects?)
9
10
11
12
13
14
15
16
17
18
Conclusion
19
20
21