Company Name

http://www.linkedin.com/in/kalo-yankulov

**Summary of Professional Experience**

---

### Growth Marketer and Co-founder | Encharge.io
*10/2018 – 2/2025 | Sofia, Bulgaria*
- Co-founded and led growth marketing at Encharge, a marketing automation platform tailored for SaaS companies.
- Addressed challenges in SaaS marketing automation by integrating CRM, emails, in-app events, and landing pages seamlessly without developer dependency.
- Focused on personalized, targeted lifecycle campaigns to boost conversions, retention, and revenue.
- Platform acquired in February 2025.
- Oversaw product-market fit and growth until acquisition.

---

### Freelance Growth Marketing Consultant | Self-employed
*1/2007 – 1/2021 | Worldwide*
- Transitioned from interaction design to full-time SaaS growth marketing since 2013.
- Helped SaaS companies increase customer acquisition and monthly recurring revenue via improved customer insights, UX, and product marketing.
- Key clients included: UpViral, LemonStand, productboard, Simvoly, Metrilo, HelpDocs, OutreachPlus, LimeProxies, Range.co.

---

### Product and UX Manager | UpViral
*6/2017 – 10/2018*
- Managed product team and improved overall UX for the viral referral platform.
- Conducted customer development to identify and build new feature enhancements.
- Raised Net Promoter Score (NPS) from 40 to 60.

---

### Growth Marketer and Co-founder | HeadReach
*1/2016 – 7/2018 | Sofia, Bulgaria*
- Bootstrapped HeadReach to 7,000 users and hundreds of paying customers in just 4 months through organic growth strategies.
- Secured clients ranging from influencers (Andrew Warner, Mixergy) to tech companies (Prezly, pCloud) and Fortune 500 corporations (Oracle, Zimmer-Biomet).
- HeadReach acquired by LeadFuze in July 2018.

---

### Marketing Advisor | SIMVOLY
*7/2017 – 10/2017 | Sofia, Bulgaria*
- Advised on marketing strategy for Simvoly, a top website builder ranked #3 globally in 2017 (PCMagazine).
- Helped grow customer base rapidly, reaching over 5,000 paying users and five-figure MRR within a few months.

---

### Content Marketing Manager | LemonStand
*3/2016 – 10/2016*
- Developed and executed content marketing and promotion systems.
- Increased blog sessions by 32% and new user growth by 6%.
- Secured features on major web design media outlets such as SmashingMagazine and Tuts+.
- Recruited and managed a team of 4 freelance writers.
- LemonStand was acquired by Mailchimp in 2019.

---

If you need help tailoring this for a specific purpose (resume, LinkedIn, etc.), let me know!

Encharge.io - Simplified Email & Marketing Automation Platform for SaaS Businesses

ulitsa Cherkovna 57, Oborishte, Sofia City, Sofia City, BG, 1505

Technology, Information and Internet

Certainly! Here’s a personalized outreach message tailored to the co-founder and growth marketer profile you provided for Encharge.io, pitching your content marketing service for SaaS agencies:

---

**Subject:** Helping Encharge-scale SaaS marketing with content that drives growth

Hi [First Name],

I’ve been closely following Encharge.io’s impressive journey—from pioneering seamless SaaS marketing automation to your successful acquisition earlier this year. Your experience integrating CRM, emails, and in-app events into targeted lifecycle campaigns clearly shows your deep understanding of what drives SaaS growth.

Given your background co-founding and scaling multiple SaaS tools, including Encharge and HeadReach, I wanted to introduce our content marketing service designed specifically for SaaS agencies like yours. We specialize in creating data-driven, conversion-focused content that amplifies customer acquisition and retention—key to accelerating SaaS MRR.

I’d love to explore how we can support your growth marketing efforts with tailored content strategies that resonate with SaaS buyers and reduce your reliance on paid channels.

Are you open to a quick call next week? I’m confident we can help you build upon your impressive growth record with content that delivers measurable results.

Looking forward to connecting,
[Your Name]
[Your Company]
[Contact Info]

---

Would you like me to also draft a LinkedIn message or a follow-up email?