The Ideal Customer Persona Research for Salesrobot

	A	B	C	D
1	The Ideal Customer Persona Research for SalesRobot
2		Person 1	Person 2	Person 3 - Single-user teams, SMBs - we don't want to specifically target those, but they'll come as a byproduct of everything we do
3	Title (Decision Maker)	Head of Sales Development - managing the entire sales development organization and SDRs. They'll consult VP of Sales and Account Executive as well before buying SalesRobot	Founder/Head of Lead generation agency.	Founder
4	Company Type	Fast growing B2B company, with new disruptive technology. Ideally recently raised Series A - Series C, or so. Hiring a lot of sales people - need tools like SalesRobot so they can hit certain revenue quotas before raising the next round in the next 24 months.	Lead Generation agencies that serve either SMBs or Recently funded companies - they're great customer for SalesRobot considering that they'll also subscribe with a lot of different linkedin accounts. They usually have around 50 employees or so - not a large companies, but they have a lot of LN accounts under their belt.	B2B SMB - SaaS or agency that has an audience on LinkedIn. Usually one or two persons will use the SalesRobot. There's no dedicated sales team in most cases.
5	Current State of the person	Hiring a lot of SDRs atm - need to build a system that will allow it's company to have a hypergrowth and a predictable stream of new high-quality SQLs each month. They're either not aware of linkedin outreach software, or not aware of good and safe linkedin outreach software. They can't use chrome-based tools because of safety, considering that they're huge company.	Maintaing a lot of different accounts can be very exhausting. One person inside an agency like this usually manages between 10-15 accounts. That's a lot. They need an frictionless way to execute campaigns for their clients that also gives them a flexibility and insights on what's going on with every campaign for every LN account.	Cold email doesn't bring a lot results as it used to. The maximum reply rates a person can get through cold email campaigns is between 2-5%. But on LinkedIn, that number is way higher. Hence, they turn to LinkedIn as their main channel of doing outbound sales. However, doing it on scale is difficult without automation tools - so they need to opt in for a solution like SalesRobot.
6	What keeps them up at night?	Wondering about the preambitious goals and milestones they need to reach, and figuring out how to do that	Worried about handling all the clients on a seamless and frictionless way without sacrificing the quality of work and missing deadlines.	Not having enough leads to grow their business, need more sustainable flow of new leads. Typically they rely on client referrals for new business or do some offline networking.
7	TOP 3 daily frustrations	1) Managing and tracking SDR's performance	1) Managing and tracking SDR's performance	1) Low flow of new leads - have problems with cashflow, swimming with their head just above the water level.
8		2) Creating processes and SOPs that ensure reaching milestones on time, predictably each month	2) Creating processes and SOPs that ensure constant quality of the work, seamless, and repeatable internal organization	2) Not sure if they will have enough money to pay for the salaries and other operating expenses in the months to come
9		3) Worried about their brands reputation because of the extensive outbound outreach	3) Not sure if they're going to deliver enough leads and results for their clients each month	3) Frustrated about the stagnation of the business. Tried cold emailing - probably didn't worked out. Looking for new ways to grow his company
10	Current State of the Industry	There are three ways of doing LinkedIn outreach: 1) Manually - requires a lot of time and energy - no clear insights on the results and what's going on. 2) By using chrome extensions (i.e. Doux Soup - they do the work but they're unsafe and the customers can easily get banned. 3) By using other cloud-based tools (like SalesRobot, Expandi, Skylead, etc.) - this is the safest option and almost impossible for LinkedIn to detect it. However, many players in this field are still not able to bypass the LinkedIn's recenty restriction of sending a maximum of 100 connection requests per week - SalesRobot solves this problem.
11	Problems they're experiencing	Tired of manual outreach - Many people are doing LinkedIn outreach manually. It's time consuming and lacks consistency.
12		Safety problems with other automation tools - Many LinkedIn automation tools (i.e. Linked Helper, Doux Soup, etc) are not safe. Their products are chrome extensions and running linkedin automations on their customers' computers is easily detectable by LinkedIn - so their accounts get banned.
13		Complex cloud-based tool - Unlike LinkedIn automation tools that are based as chrome extensions, safest LinkedIn automation tools are cloud-based. However,. majority of those cloud-based tools are complex and hard-to-use.
14		LinkedIn Connection request limit - Some time ago LinkedIn introduced their restriction where each customer can send only up to 100 connection requests per week. This is a biggest problem with majority of the cloud-based LinkedIn outreach tools - because if you can't send more messages on autopilot per week, then there's no point in using automation for that at the first place.
15	Desired Outcome	Getting a predictable stream of SQLs to schedule a demo with them each month on autopilot
16	Desired Outcome	Building great relationships with their ICPs and growing their network size
17	Things that can prompt them to convert	Powerful personalization - SalesRobot has the most powerful AI that allows it's customers to presonalize each connection request and message for each prospect - which is a huge time saver, considering that, if we want to write those "icebreakers" manually for each prospect we have in our database, we'll need hours and hours for that. However, SalesRobot is able to auomatize that part (The best part is that it doesn't look like automatization at all)
18	Things that can prompt them to convert	14-day trial period - Other notable competitors (i.e. Expandi and Skylead), have a 7-day trial, which is not enough for users to see the real value of the product. SalesRobot has a 14-day trial giving enough time to their free users to try, feel, and get results from the product.
19	Things customers love the most about the product	Great Customer Service - SalesRobot does not have a big team, and Sam (the founder) is personally involved in almost every client. They're responsive, helpful, and if necessary they'll go the extra mile to make SalesRobot's customers satisfied.
20	Things customers love the most about the product	Advanced Workflows - SalesRobot has a great platform that allows you to create "multi-touch" campaigns that doesn't just involve sending connection requests and messages - but also liking posts, visiting LN profiles, etc - all of this makes the customers' campaigns look less automated and more personalized.
21	Content preferences	- Unconventional ways on positioning brands on the market -
22	Content preferences	- High-quality, unique, insightful, and actioanble content full of golden nuggets
23	Online activities	LinkedIn is the most popular place of congregation
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