Designing for Growth. Analytics and Experimentation tools
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NameMethodKey features & Comments
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A/B TestA/B Test MasterA/B Testing
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OptimizelyA/B Testing
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Preference Test (UsabilityHub)
A/B Testing
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TestomatoA/B Testing
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Usability ToolsA/B TestingUser Session Replay & Visual In-page Web Analytics
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VWOA/B Testing
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AnalyticsClick HeatAnalyticsHeatmaps
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CrazyEggAnalyticsHeatmaps
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HotjarAnalytics
analytics + feedback (heatmaps); "Hotjar is NOT an alternative to Google Analytics...should ideally be used together with a web analytics solution" | Incorporates features of ClickTale, ethnio, Qualaroo, SurveyMonkey & CrazyEgg
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InspectletAnalyticsanalytics, heatmaps, conversion funnels; Visitor recording | "Google Analytics tells you what, Inspectlet tells you why"
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Lucky OrangeAnalyticsanalytics, heatmaps, surveys, Visitor recording
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MouseStatsAnalytics"UX analytics suite"; Videos, heatmaps, form analytics; micro surveys
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SeeVolutionAnalyticsanalytics + heatmaps
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TruConversionAnalyticsanalytics, heatmaps, Visitor recording
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Use It BetterAnalyticsAnalytics; Heatmaps; A/B Testing; Web analytics for UX & CRO teams
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ZargetAnalyticsHeatmaps, A/B Testing, Split URL Testing, Funnel Analysis, Form Analytics, Polls & Feedback, Surveys
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ChartbeatAnalyticsanalytics; pay-as-you-go alternative to Google Analytics
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ClickyAnalyticsanalytics, heatmaps, view uptime monitoring; Free
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Flurry AnalyticsAnalyticsapp analytics
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Good DataAnalyticsanalytics
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Google AnalyticsAnalyticsanalytics; You have to define events that you want to be tracked | Competitors = Kissmetrics, MixPanel, Heap
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KissmetricsAnalyticsBehavioural analytics; Conversion Rate optimisation; All about tracking your visitors | Competitors = Heap, MixPanel, Google Analytics
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LyticsAnalyticsanalytics
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MixpanelAnalyticsanalytics; A/B Testing | Competitors = Kissmetrics, Heap, Google Analytics
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MozAnalyticsanalytics
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Open Web AnalyticsAnalyticsanalytics; open source; structure, layout, and functionality v similar to GA; Free but poor performance
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Parse.ly (Dash)Analyticsanalytics + video analytics | "Targeted at publishers (e.g. SitePoint), so might not be the best for an e-commerce site; Mostly focused on the performance of your site, articles & authors"
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PiwikAnalyticsanalytics; open source & can be downloaded by developers for free; all data is saved on your own server
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PtengineAnalyticsanalytics + heatmaps
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TableauAnalyticsBI + analytics
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ChartbeatAnalyticsreal-time analytics
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FullStoryAnalyticsanalytics, recorded sessions, clickmaps
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Gaug.esAnalyticsreal-time analytics; "like the opposite of GA - really simple...just provides the most important stats"
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GoSquaredAnalyticsreal-time analytics
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HeapAnalytics
analytics; No coding required; Data capture, event visualiser, users, graphs, funnels; No A/B testing but can integrate with Optimizely or VMO | Competitors = Kissmetrics, MixPanel, Google Analytics
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TrialfireAnalyticscustomer intelligence & analytics; Automatically capture everything. No code required; Report & use the events it tracks in any analytics tool you want (even Intercom).
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WeelyticsAnalyticsNo coding required; Publish to your favorite tools
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WoopraAnalytics
real-time analytics | "Woopra keeps the full history of every visitor on your site, and you can determine yourself how you want to approach this data (number of pages viewed, entrance page, etc)"
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CalibreAnalyticsanalytics
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ClickTaleAnalyticsAnalytics; Heatmaps; Videos (Visitor recording)
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SegmentAnalyticsIntegrates with tools such as Google Analytics, MixPanel, Optimizely, etc
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