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Feature NameDescriptionSupporting Research
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P1
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Must Haves
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Secure CheckoutIncludes order summary and shopping cartCompeitor Analysis/Interviews
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Find StoresLocate your nearest Mirror storeCompeitor Analysis/Interviews
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Images & DescriptionsDetailed descriptions of each product with several images to supportCompeitor Analysis/Standard Feature
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NavigationEasy to navigate categories and sub-categoriesCompteitor Analysis/Interviews/Standard Feature
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Responsive DesignMust work across all devicesCompteitor Analysis/Interviews
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Ship to Store optionSelect to ship to your preferred brick-and-mortarInterviews
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Product ReviewsPositive and negative reviews on each productCompteitor Analysis/Interviews
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P2
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Nice to Haves
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Live ChatReal-time customer service specialistsInterviews
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Item SearchSearch for a specific item without having to use the navigationCompteitor Analysis/Interviews
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Account CreationCreate an account for ease of checkout in the futureCompteitor Analysis
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Suggested ItemsRecommeded items based on User's past selectionsCompteitor Analysis
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Previously Viewed ItemsA gallery of a user's items viewed during visitCompetitor Analysis
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P3
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Surprising & Delightful
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Loyalty ProgramFrequent shopper program to incentive brand loyaltyCompetitor Analysis/Interviews
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Free ShippingFee-free shipping with purchases over a certain amount spent Competitor Analysis
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Delivery Progress IndicatorA progress indicator showing you where your items are in the shipping proccessCompetitor Analysis
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Personal Style GuideA personal guide to your style based on previously purchased and viewed itemsCompetitor Analysis
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P4
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Can Come Laters
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FavoritesAbility to save your favorite looksCompetitor Analysis/Interviews
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Share on Social MediaShare ideas with your friends on popular social media platformsCompetitor Analysis
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User ImagesUser generated images of how items look in useCompetitor Analysis
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Subscription BoxMonthly mail subscription for men, women, and childrenCompetitor Analysis
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BlogStyle and/or Lifestyle blog representing the brand cultureCompetitor Analysis
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