ICE - Marketing Priorization Framework
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This is an example spreadsheet for prioritizing marketing campaign ideas using the ICE framework.
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blog.reeport.io/link
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Marketing CampaignHypothesisImpactConfidenceEffortICE score
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Article Page CRO - Content ReorganizationIF the "Article Page CRO - Content Reorganization" campaign is successful, THEN we will improve our visited conversion rate from article page to cart by 8% DUE TO the reorganization of our article page based on the customer interviews we ran in March.7856,7
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Website OnPage SEO - OptimizationIF the "Website OnPage SEO - Optimization" campaign is successful, THEN we will improve our search traffic by 3% DUE TO the optimzation for SEO of our pages (Tags, Names, Files).5845,7
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Summer is coming - FB Paid PromotionIF the "Summer is coming - FB Paid Promotion" campaign is successful, THEN we will generate 240 sales DUE TO specific targeting of our campaign and matching landing page promoting only summer items.8777,3
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ICE - Marketing Priorization Framework