zeebox consumer insight | tech access, ownership and intent
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
View only
 
 
Still loading...
ABC
1
2
zeebox consumer insight | tech access, ownership and intent
3
Email david@zeebox.com for more information or more data (e.g. if you want individual response-level data) or to share what you see in this data set.
4
5
Online research amongst a representative sample of UK and US consumers aged 13+ in July 2012
6
7
zeebox conducts big, regular consumer insight to understand different consumers and their engagement with media and technology. This data comes from our most recent wave of research.
8
9
Methodology: We word the questions, design the research and do all of the analysis and interpretation in-house. But we have a research agency identify representative respondents and conduct the online interviews to ensure that they meet the highest standards. This research is to understand the wider market and so we don't ask zeebox users. Respondents are as representative of the UK population as we could find.
10
http://www.lightspeedresearch.com/online-market-research-survey-panels/
11
12
Technical note: The US data is hot off the press. In the next couple of days we'll update it with our final 600 or so interviews and we'll weight the data. It really won't change very much, though. We promise.
13
14
Note on survey data: small numbers should be treated with caution. The margin of error is a few percentage points, so don't read too much in to small numbers or small differences between responses.
15
Loading...
 
 
 
Notes
UK
US
UK vs US