Copy of Existing-State Assumption, Journey Map

	A	B	C	D	E
1	STAGES	PURCHASE	OPEN APP + CHOOSE REWARD	SCAN CODE	POST-SCAN

2	DOING	Chooses beverage/selects flavor	Gets phone out and opens app	Puts camera in front of lid or label	Stares at (frozen) phone
3		Checks beverage/bottle to see if it has the code on it	Moves to 'Experiences' screen	Scans code	Holds phone
4		Looks at the prices of the beverage	Opens soda	Select product code or barcode	Drinks soda
5		Chooses to where to make the purchase	Takes a sip soda	Wait while app analyzes	Calls mom back
6		Checks if there's a deal/do I have a coupon	Clicks 'redeem reward'	Try to line up circle with the lid/code	Closes app
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8	THINKING	"I'm thirsty"	"I'm looking forward to doing this."	"This isn't working"	"That was a waste of time"
9		"I'm tired and need caffeine"	"I hope I win."	"I'm probably not going to win"	"I never win"
10		"How many of these should I buy?"	"Will this be a winner"	"How long is this going to take?"	"This app is confusing"
11		"How many do I need to buy to get a discount?"	"This soda tasted good!"	"I hope I win"	"I'm going to delete this app."
12		"How many can I carry?"	"I like Coke products"	"I'm thirsty"	"I wonder if anyone has ever won this contest?"
13		"Are the ones in the front cold enough?"	"I hope the caffeine hits me fast"	"I hope no one calls and interrupts the app"
14		"Does this have a barcode on it or just a product code?"	"My phone is dirty"	"I need to call my mom back"
15			"Oh, shoot, I missed a call from my mom."	"I hope I don't look crazy scaning this"
16			"How many rewards can I actually apply to?"
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18	FEELING	Thirst	Excited	Frustrated	Disappointed
19		Fatigue	Content	Impatient	Blasé
20		Optimistic	Overwhelmed	Anger	Annoyed
21		Bored	Indecisiveness	Confusion	Ambivilent
22			Confusion (around the app interface)	Anticipation	Eager to try again
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24	SATISFACTION (1-5)	3 - chooses beverage	4 - drinks beverage	1 - scans reward	1 - loses
25		2 - pays/checkout	4 - opens app and picks reward
26			1 - missed call
27			2 - open app
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29	OPPORTUNITIES	HMW make the checkout experience more enjoyable?	HMW make the app more easily useable or enjoyable to open?	HMW make the code more easy to scan?	HMW increase the chances of users to win?
30		HMW label the bottles more consistently so customers can engage more?	HMW improve the option to choose rewards	HMW make the rewards more enjoyable to choose?	HMW increase users satisfaction post-scan - even when they lose?
31			HMW imrpove the reward selection		HMW offer more rewards?
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