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Agency Evaluations
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Agency Name:
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Date:Evauator Name:
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Rate 1-5Rating Justification (required)
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I.      Adherence to strategic direction
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II.      Implementation#DIV/0!
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Uses data for decisions, audiences and direction and creative development
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Meets or exceeds KPIs
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Reporting on time and accurate
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Ensures creative fits medium
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Engages in developing calls to action, making suggestions for tweeks to messaging
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III.      Working in an integrated fashion with the agencies and internal partners
#DIV/0!
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Use of technology as appropriate
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Communication/Interaction
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Sharing best practices
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Present & engaged during meetings
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Invite correct team members to meetings
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Understanding the competition and trends and proactively sharing the information with the client
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IV.      Brand Steward#DIV/0!
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Understanding of brand and integrating it to the creative, copy and overall management of the brand
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Evolves the brand based on market reseach, in-market performance and the direction of the client
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V.      Responsiveness and timeliness
#DIV/0!
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Plans on time
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Timelines and schedules provided
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Meets deadlines
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Providing monthly metrics and year-end reports on time
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VI.      Production and Trafficking
#DIV/0!
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Materials trafficked in an accurate and timely manner
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Providing specifications in a timely manner
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Provides all source files in a timely manner and overcomes sharing challenges
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VII.      Billing/Invoicing
#DIV/0!
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Timely
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Accurate
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Back-up
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International conversions (if applicable)
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Proof of performance provided
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Estimates detailed and accurate
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Provide pre-approval
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IX.      Innovation/Creativity
#DIV/0!
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Provides information and suggestions on new concepts
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X.      Account managed appropriately
#DIV/0!
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Level
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Sr. people engaged
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Managing account to expectations
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GENERAL COMMENTS:
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