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ClientDirect competitorsIndirect competitors
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Organization/product
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Primary URLhttp://neuraltrend.comhttps://www.heuritech.com/https://www.firstinsight.com/https://www.trendalytics.co/https:/stylesage.cohttps://edited.com/https://www.fitanalytics.com/https://www.sas.com/en_us/industry/retail.html
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Platform descriptionAI-powered Retail/apparel analytics platformAI-powered analytics platformRetail Analytics platform
Predictive Analytics
Multiple Platforms x5
Search, Social, Google, TBD TBD		N/AArtificial intelligence
Predictive analytics		AI platform that solves sizing for shoppers through data analysisRetail Omnichannel analytics
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Language
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Primary CTARight product at the right time, every time.APPLY TO THE NEW DATA FOR FASHION PROGRAMIncrease sales and margins by 3-9% through AI-powered digital product testingLearn More Button
Request A Demo Button		One engine, all the efficiencies
Our machine sees the world like you do		Better retail decisions. Optimize your product life cycle now.The platform helps solving sizing at scale and deliver meaningful bottom-line impact.Retail Analytics
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Primary MessagingPeek into the future and quantify your gut feeling when it comes to merchandising buying.Trend forecasting solution for fashion and luxuryPowerful. Scalable. Easy to Deploy.We help you make
profitable decisions.		"Powering Retail’s Speed-To-Market With AI"Retail Minus the GuessworkSolve Sizing. Sell Smarter.Transform your business using omnichannel analytics with embedded AI
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Voice/toneSimple/RawElegant/FashionTech-savvy/ not fashionableSimple/ElegantSimple/ElegantElegant/Simple/ProfessionalFun/FashionBusy/darker tones
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Audience
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(Perceived)
Target Audience		Mid-large apparel retailSmall - Medium-retailers
Mid- to upper-level management		Small - Medium-retailers
Mid- to upper-level management		Medium - Large -retailers
Mid- to upper-level management		Mid-large fashion brandsMid-large fashion brandsMid-Large apparel companiesSmall - Medium-retailers
Mid- to upper-level management
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Platform features
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Product breakdown(1) Product intelligence
(2) Image Recognition
(3) Audience Breakdown
(4 Product Ranking
(5) Evaluation Product Chart
(6) Product Geography
(7) Product Timeline
(8) Moodboards
(1) Consumer Profile
(2) election of products and style
(3) Pricing
(4) Planning
(5) Targeting consumers and offers
(6) Value Scores
(7) Demand Curve
(8) Targeeted Offers
(9) User Sentiment & Feedback
(10) Mobile Reporting		(1) new and emmerging trends
(2) automated shopping process
(3) Support merchant's insights
(4) Trend insights 		(1) E-commerce "smart-tagging"
(2) Assortment
(3) Pricing intel
(4) Product matching + similarity
(5) Promotions
(6) Trends		(1) Pre launch planning
(2) In market reaction
(3) Strategy and analysis
(4) Identifies hero products
(5) Promotional strategies		(1) Accurate sizing recommendations
(2) Machine learning
(3) Apparel matchmakers
(4) Enviromental impact
(5) Fit Tech
(1) Base SAS – Basic procedures and data management.
(2) SAS/STAT – Statistical analysis.
(3) SAS/GRAPH – Graphics and presentation.
(4) SAS/OR – Operations research.
(5) SAS/ETS – Econometrics and Time Series Analysis.
(6) SAS/IML – Interactive matrix language.
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Performance monitoring
/Portfolio optimization		YesYesYesYesYesYesYesYes
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Trend discovery
/marketplace analysis		YesYesYesYesYesYesno- garment and fitting information Yes
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Brand/competitor sentiment analysisYesn/aYesYesn/aYesYesYes
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Customer demographics/psychographicsYesn/aYesYesn/aYesYesYes
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Special Topics (Fashion week, Covid, etc)Noyes
Covid-19, Fashion Week		yes
Covid-19		yes
Covid-19		yes
Covid-19		yes
Covid-19		yes
Covid-19, Fashion Week		Yes
Covid-19
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Trend PredictionYesYesYesYesYesYesYesYes
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Future sales predictionNoYesYesYesYesYesYesYes
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Design patterns (dashboard)
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Data Input PatternsMinimilistic Header
Use of Negative Space
Hightlighted Icons & Text - 2 Colors with 2 Opacities Per Color		NAMinimilistic Header with Top Nav
Subheader with Drop Down Menus
Color Matching Desing Pallette
Green Good/Red Bad, Blues and Greys Neutral		No Header - Utilizing Multiple Drop Down Menus.
Use of Negative Space.
Icon and Text Combined Communication.
Color Matching Design Pallette.
Stop Light Colors with, Blues and Greys Neutral.
Multiple Card Overlays 		NANA
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Visual HierarchyPoor use of type sizing,color variation, text spacing

★★★☆☆		NAGood use of page realestate, easy to view fonts with mutliple text weights and sizes. Great use of color variation while utilizing enough white space to declutter interface.
★★★★☆		Great use of page realestate, easy to view fonts with mutliple text weights and sizes. Great use of color variation while utilizing enough white space to declutter interface. Multiple view options including Text, Graphs and Charts
★★★★★		NANA
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NavigationGlobal Vertical Navigation NATop Tab Navigation - Desktop
Top Tab Navigation - Mobile		Global Vertical NavigationNANA
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Responsive DesignYesYesYesNANANA
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Strengths
- 8 + years of competitor data
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What are they doing well?

What's unique about this response page, and what are they doing well?		- Image recognition in pictures, videos and stories
- 3 million pictures analyzed every day
- Classy website
- Offers excel and PDF exportable results
- Personalized data and exclusive moodboards
- Worldwide coverage
- Intuitive platform
- Big fashion names such as Dior, Luis Vuitton, Jimmy Choo, AliExpress
- Predict early signals and analyze market adoption		- Focus on how their demographics would perceive a product;
- Real time insight into customer preference;
- Large customers such as Dicks, Kohls, David's Bridal;
- Responsive design (laptop and phone);
- Customers in 4/5 continents serving 20 languages;
- Help set entry price;
- AI for retail and CPG		- Uses as data sourcing search engines, socia media, and Google Trends data
-Trendalytics platform suits Product developers, Buyers and Merchandisers
- Trendalytics gives you the ability to analyze competitors’ products, colors, assortment breadth, and pricing
- Shows where a trend is in its life cycle: when it peaks; if it is growing, declining, or stable; i
- Shows trends velocity on social media.
- Model processes both image and text
- Covering 135 countries and 42 languages;
- 380,000,000 skus analyzed
- fast service (overnight markdown reports
- Open 24/7
- Effective data understanding and exposure		- 8 + years of competitor data
- Nicely done website
- Global comp shopping using real-time insight
- Access to all promotional communications from competitors worldwide
- Pinpoint key trends
- Nicely organized product store in the platform
- Understandable graphics.		They are the leader in the garment fitting AI solutions, with clients in all continents and over 500 million size recommendations per month, covering about 17,000 brands.

Access size and styling data on demand to close the customer gap.

Futureproof client's production planning by solving sizing at source, avoiding over/wrong production

Harness the power of machine learning to make better business decisions.
Retail omnichannel analytics from SAS enables you to deliver more personalized shopping experiences and increase revenue.

Artificial intelligence and machine learning are the most transformative technologies of our time, and SAS is more committed than ever to investing in its potential to move humanity forward.

SAS AI News & Events with a Spotlight on Global Good
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Weaknesses
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Where can they improve?- Webpage to look more appealing
- Better information organization
- Make information easy to access to all people (tech savvy or not)
- Does not seem to analyze data from text and hashtags
- Does not analyze data from videos on youtube		- Website does not seem appealing to new clients - not fashionable, very basicDoesn’t integrate with customer data or provide deep dive analysisDoes not have a big impact in consumer profiles/brand sentimentIts slow, it crashes often, its unintuitive, the support website is horrible and extremely hard to use.

Help is not readily available and the workshops are very expensive. Can feel like you hit a plateau and are not accessing all of the neat features. It's a steep learning curve. Had to take classes etc to really learn the basics and begin using the program.

It is hard to get started, learning how to use the functions and design. Unless you have a specific business goal it is hard to learn any tool.
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Uniqueness
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What is one thing, if any, that is unique in this platform?The product scoring system is unique to Neural trendPlatforms forte is image recognition in both pictures, videos and instagram storiesYou can choose to sign up to all solutions (all services they provide) or individual services.- 4 Million # of SKUs scraped and analyzed on a weekly basis - Make it a statement on the website to attract clientsData from image and text recognitionPromotional planning
Offers training and advice, unlimited		Offers garment and fitting informationThe only platform analyzed that actually highlighted Covid-19 on the homepage with a big, colorful banner.
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