Future Backers Market Map - [Template]
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

View only
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Future Backers Market Map
2
This document is for recording all of the places your avatar is currently hanging out. Remember, we can't expect them to come to us, we need to fish where the fish already are. Before starting this Market Map, you should have already completed:
3
Secret Formula Worksheet, found here:
https://docs.google.com/document/d/1qNz3jZsJZxBUBGetP3P80JfXZZX9Vdnlb9Sffxa-m0Q/edit?usp=sharing
4
Audience Segments Worksheet, found here:
https://docs.google.com/document/d/13OrlZRUtF2hRXn9jov13mHa6wssv8ypkVWP0MctIyCI/edit?usp=sharing
5
6
7
To begin, review the two filled out worksheets above and generate a list of the most relevant key words you'll want to search for to find your ideal reader. Record those keywords below.
8
9
Tips for Conducting Google Searches
10
Blog: [keyword]
11
KeywordsForum: [keyword]
12
ex. horrorPodcast: [keyword]
13
killer clownConvention: [keyword]
14
glasgow
15
vigilanteSocial Media Searches
16
Search.Twitter.com [keyword]
17
18
Survey your audience to help you fill this out faster!
Partner Up!
19
Note, you could spend weeks filling out this market map. We recommend you only spend a couple of hours here. (The bigger your goal, the more time you should spend on this activity.) Eventually, you'll want to survey (formally or informally) members of your existing audience to help uncover additional places to add to your market map. Not only will this help you find more places to promote your work, but it will also build engagement with your current audience. (People LOVE giving recommendations for the stuff they love!) You may want to team up with 1 or 2 people in the course who want to entertain a similar audience as you to fill out this exercise. (Ex. one person research websites/podcast, the other take Facebook and forums.) This will make things easier on the all of you, and uncover more contacts than you'd likely uncover on your own.
20
21
22
An editable Google Sheets version of this spreadsheet can be found here:
23
https://docs.google.com/spreadsheets/d/1Z4Yz2YKljqaFcIprxgWAnEeAkaIyHxmOEhROU7KKhTk/edit?usp=sharing
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...