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Cost per conversation in USD, effective June 1, 2023
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Note: Authentication-International rate applies for Indonesia as of June 1, 2024 and India as of July 1, 2024. Learn more: https://developers.facebook.com/docs/whatsapp/pricing/authentication-international-rates.
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Note: Utility rates below apply as of August 1, 2024.
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Note: Marketing rates below apply as of October 1, 2024.
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Note: Service conversations are free as of November 1, 2024. Learn more: https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing#free-service-conversations.
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Note: Utility rate below applies for Rest of Africa as of November 1, 2024.
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MarketCurrencyMarketingUtility
Authentication
AuthenticService
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Argentina$US0.06180.0340.0367n/aFree
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Brazil$US0.06250.0080.0315n/aFree
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Chile$US0.08890.020.0527n/aFree
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Colombia$US0.01250.00020.0077n/aFree
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Egypt$US0.10730.00520.0618n/aFree
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France$US0.14320.030.0691n/aFree
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Germany$US0.13650.0550.0768n/aFree
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India$US0.01070.00140.00140.028Free
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Indonesia$US0.04110.020.030.136Free
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Israel$US0.03530.00530.0169n/aFree
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Italy$US0.06910.030.0378n/aFree
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Malaysia$US0.0860.0140.018n/aFree
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Mexico$US0.04360.010.0239n/aFree
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Netherlands$US0.15970.050.072n/aFree
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Nigeria$US0.05160.00670.0287n/aFree
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Pakistan$US0.04730.00540.0228n/aFree
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Peru$US0.07030.020.0377n/aFree
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Russia$US0.08020.040.0429n/aFree
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Saudi Arabia$US0.04550.01150.0226n/aFree
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South Africa$US0.03790.00760.018n/aFree
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Spain$US0.06150.020.0342n/aFree
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Turkey$US0.01090.00530.0083n/aFree
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United Arab Emirates
$US0.03840.01570.0178n/aFree
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United Kingdom
$US0.05290.0220.0358n/aFree
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North America$US0.0250.0040.0135n/aFree
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Rest of Africa$US0.02250.0040.0144n/aFree
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Rest of Asia Pacific
$US0.07320.01570.0425n/aFree
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Rest of Central & Eastern Europe
$US0.0860.03530.0557n/aFree
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Rest of Latin America
$US0.0740.01130.0445n/aFree
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Rest of Middle East
$US0.03410.01570.0178n/aFree
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Rest of Western Europe
$US0.05920.030.0378n/aFree
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Other$US0.06040.00770.0304n/aFree
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