Event Marketing Roadmap
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Status Key
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Pending
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Completed
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TaskWk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10Wk 11Wk 12
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Create Event Plan
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Design Publicity Material
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Order Promotional Materials
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Complete Ticketing Form
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Event Page Live
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Inform Cast & Crew of URL
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Create FB & Event Listings
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Show Announcement (Website, Email, SM - Share Event)
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Media Release
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Promotions for First Purchase
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Schedule Print Media
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Invitations (Direct Mail)
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Display Advertising Campaign
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Cast Announcement (Website, Email, SM)
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Social Media Campaign
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Blog - Themes / Topics (Website, Email, SM)
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Search Engine Marketing
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Ticket Competition (Email SM)
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Rehearsal Photos
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Partnerships / Speaker Opp. / Page Takeovers
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Cast & Crew Interviews
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Flyering
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Countdown - 7 Reasons to Attend
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Opening night promotion - photographer (Email, SM)
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Mid-Season Performance Photos
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Thank you!
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