Matrix for Census Programming | Census 2020
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Hard-To-Count Populations (replace with specific audiences for your community)
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GENERAL EXAMPLESFamilies with children under 5Foreign-born / Non-English speaking: ChineseForeign-born / Non-English speaking: KoreanForeign-born / Non-English speaking: RussianForeign-born / Non-English speaking: SE AsianForeign-born / Non-English speaking: SpanishOver 65Trust issues (targets of surveillance, law enforcement)General Audience
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AwarenessParade, booth at community event, announcements at other programs, "Counting" programs for children; Census info in your intro or outro or for pickup on the table with the snacksStorytime about counting or "including everyone"
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UnderstandingHistory of Census, business classes about using Census data, Coffee with Your Congresspersoncensus song at storyimesELL Conversation Cafe topic = CensusTrivia questions
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BeliefSocial proof: "I've been counted" stickers or buttons; Influencers: trusted or esteemed presenters; Self-interest: what's at stake if the count is low"Pet Census" passive program; how census affects school funding"I've been counted" badges in this language"I've been counted" badges in this language"I've been counted" badges in this language"I've been counted" badges in this language"I've been counted" badges in this languagePresentation from an authority that is trusted by that community.How funding is used
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ActionFlash-mob form filling event, "filling stations" as pop-up events in the community (great if you have Wi-Fi hotspots to deploy) Opportunity for parents to fill out their form while kids are busy at a program or at an activity station designed to occupy for 10 minutesELL class filling out the form together
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