Competitor Website Analysis

	A	B	C	D	E
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2		Boyer Steel	O Neal Steel	Parker Steel	Service Steel
3	Business
4	Primary Services	Metal Tube / Pipe	Carbon Alloy / Aluminum / Stainless Steel	Metric Tubing	Steel Tubing
5	Local / National	Local	National (Assumption)	National (Assumption)	National (Within area of each location)
6	Branding / Messaging
7	Hero Tagline?	No	No	No	No
8	Hero Messaging?	Yes	Yes	No	Yes
9	Prominent Claim(s) Touted?	Yes	Yes	No	Yes
10	Leading Differentiators	No	No	No	No
11	Overall Brand Positioning	One stop shop / Detroit metal & pipe	One stop shop / 1921 Lineage	Catalog driven / Metric	1920 Lineage / Relationship
12	Content
13	About Content?	Yes	Yes	Yes	Yes
14	Blog Content?	No	No	No	Yes
15	Localized Content?	No	Yes	No	Yes
16	FAQs Section?	Yes	No	No	No
17	Video Content Directly on the Site?	No	No	No	No
18	Comparison Charts?	No	No	No	Yes (JIT Only)
19	Infographics?	No	No	No	No
20	How-To Content & Tips?	No	No	No	No
21	Extensive Product Details	Yes	Yes	Yes	No
22	Customer Stories?	No	No	No	No
23	Social Media Icons?	No	Yes	Yes	Yes
24	Customer Account Login?	No	Yes	No	No
25	Conversion
26	Conversion Messaging (Sign up/Get a Quote)?	Yes	No	Yes	No
27	Prominent Offer Messaging?	No	No	No	No
28	Live Chat Available?	No	Yes	No	No
29	Newsletter Signup?	No	No	Yes	Yes
30	Trust / Credibility
31	Badges/Awards or Apparent Certifications?	No	No	No	No
32	Prominent Commitment / Purpose / Promise Statement?	No	No	No	No
33	Satisfaction Guarantee?	No	No	No	No
34	Reviews & Ratings?	No	No	No	No
35	Overal Website Impression
36	URL	boyersteel.com	onealsteel.com	metricmetal.com	servicesteel.com
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