Mirror - Card Sorting
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ABCDEFGHIJKLMNOPQRSTUVWXYZAAAB
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PARTICIPANT #1
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Participant:WeilianOccasionsPromotionalAccessoryEveryday
Heavier Clothing
Nicer Clothes
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Age, Gender:22, MaleBack to SchoolBack in StockAccessoriesBasicsCoatsBlazers
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Total Time:24 minCasualBestsellersBackpacksBottomsHoodiesBlouses
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# of Groups:11FormalClassicsBagsJeansJacketsCardigans
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Notes:LoungewearComing SoonBeltsPantsOuterwearDresses
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Seemed a bit overwhelmed by all the cards. Laid everything out first. Didn't know some terms, which he categorized as Misc. Categorized by themes, which he described as usage, occasion, and purpose. Easier categories were non-clothing items, which he put in Promotional or Accessories. Harder categories were Size, Material, and Everyday. Thought tights were skin-tight clothing such as leggings, but said he'd put them in Nicer Clothes after finding out what they were. He saw the term Everyday to be almost synonymous with Basics. He considered categorizing them by physical characteristics (ie. tops, bottoms,) but he saw these categories as more specific/descriptive to him. Categorized by where he would wear them.Maternity WearNew ArrivalsGlovesShirtsSweatersPolos
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Party
Online Exclusive
HatsSkirtsSweatshirtsSuits
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SleepwearSaleScarvesT-shirts
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SportswearSustainableSocksTops
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Wear to WorkTrends
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AthleticIntimatesMaterial?Misc.Size
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JumpsuitsBrasDenimBodysuitsPetite
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ShortsIntimatesKnitwearRompersPlus Sizes
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SwimwearLingerie
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TanksPanties
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TightsUnderwear
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PARTICIPANT #2
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Participant:JustinStylesStore TermsAccessoriesOuterwearBottoms
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Age, Gender:22, MaleBack to SchoolBack in StockAccessoriesBlazersBottoms
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Total Time:11 minBasicsBestsellersBackpacksCardigansJeans
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# of Groups:10CasualComing SoonBagsCoatsPants
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Notes:ClassicsNew ArrivalsBeltsHoodiesShorts
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Categorized them into groups from the start. Unsure what some of the terms were, which he put into Random Stuff. He considered sorting by occasion, but thought doing it by physical characteristics would be more objective - there wouldn't be any question as to which item goes where. Outwear includes everything that could go over a shirt. Denim could be jeans or jackets so he made a category for Material. Styles related to the setting. Store Terms related to promotional. He said he would have put Trends into Store Terms after looking back on it.Formal
Online Exclusive
GlovesJacketsSkirts
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LoungewearPetiteHatsOuterwearTights
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Maternity WearPlus SizesScarvesSweaters
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PartySaleSocksSweatshirts
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SleepwearSustainable
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Swimwear
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Trends
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Wear to Work
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TopsUndies
Complete Outfits/One Piece
Random Stuff
Material
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BlousesBrasDressesBodysuitsDenim
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PolosIntimatesRompersJumpsuitsKnitwear
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ShirtsLingerieSuitsSportswear
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T-shirtsPanties
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TanksUnderwear
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Tops
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PARTICIPANT #3
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Participant:Jennifer
Function of Clothes (Style, How to Wear It)
Tags (?) Metadata on Clothing
TopsAccessoriesBottoms
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Age, Gender:22, FemaleIntimatesBack in StockBlousesBackpacksJeans
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Total Time:24 minKnitwearBestsellersHoodiesBagsPants
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# of Groups:13LoungewearComing SoonPolosBeltsShorts
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Notes:Maternity WearNew ArrivalsShirtsGlovesSkirts
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Changed her mind several time about how she would categorize them. Started out sorting them by where you would wear on body but saw the more confusing ones. Started doing it by function, like where you would wear the clothes. Function of Clothes is different from Places to Wear because it's more generic. You do functions in them. Tags represent metadata of clothes, doesn't represent clothes directly but you see it in online stores. Style doesn't have to do with function and where to wear. Changed Intimates from Basic to Function. Changed Denim from Style to Material. Before, she had a Wear to Work group but changed her mind based on what she saw later.Outerwear
Online Exclusive
SweatersHatsTights
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SleepwearSalesSweatshirtsScarves
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SportswearSustainableT-shirtsSocks
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SwimwearTrendsTanks
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Button-able/Open
Full Body
Intimates & Lingerie
Style
Basic Categorization
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BlazersBodysuitsBrasBasicsAccessories
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CardigansDressesLingerieCasualBottoms
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CoatsJumpsuitsPantiesClassicsTops
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JacketsRompersUnderwearFormal
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Suits
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Places to Wear
SizesMaterial
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Back to SchoolPetiteDenim
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PartyPlus Sizes
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Wear to Work
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SUMMARY POINTS
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All participants changed their minds at least once while sorting
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All participants considered sorting by where you wear the clothes
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Participant 1 sorted by how he would wear the clothes
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Participant 2 sorted by where the clothes goes on the body
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Participant 3 sorted by a mix of where the clothes goes on the body and function of the clothes
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All participants had a category for material, promotional terms, accessories, outerwear, and intimates, although their titles and included items differed slightly
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Participant 2 and 3 distinguished tops, bottoms, and full body
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Participant 1 and 3 took more than twice the time as participant 2 most likely because participant 2 used a more objective method
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