Spotify's Competitor Analysis

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T
1	COMPETITOR				BUSINESS								PRODUCT					CUSTOMERS
2		Business name	Founded	Funding status	Business model	Revenue	Revenue trend	Market share	Profitability	Biggest contributor to loss	User base	US users	Competitive Advantage	Products	Features	Price	Songs	User problem	Target group	Customer reviews

3	DIRECT COMPETITORS	Spotify	2006	Publicly traded on stock exchange	Freemium	$4.8 billion	up	40%	$600M loss	Royalty fees	70 million paying users (160 million in total)	18 million	Big data on listener's music taste. First mover advantage.	Spotify for Listeners Spotify for Brands (ads) Spotify For Artists	- Offline mode - Algorithm based suggestions (Discover Weekly) - Compatible with Playstation, Xbox, TVs, smart speakers - Listen to podcasts - Watch exclusive videos - Viewing lyrics	Student - $4.99 Premium - $9.99 Family - $14.99	30 million songs	Listening to music users like. Accessing the music offline. Finding new music. Sharing music with friends.	Mass market with focus on Millenials	Many users unhappy with the playlist function.
4		Apple Music	2015	Funded by Apple	Premium subscription	$3 billion	up	19%	Loss	Royalty fees	38 million paying users	15 million	Synergies with highly profitable Apple hardware. It can predownload Apple Music onto iPhones.	Hardware (Macbooks, iPhones etc.) Services (Apple Music, iCloud etc.) Software (iOS etc.	- Offline mode - Curated playlist - Music videos - Seamless compatibility with Apple TV, Apple Watch and Apple Car	Student - $4.99 Premium - $9.99 Family - $14.99	45 million songs	Listening to music that you like. Accessing music offline. Finding new music.	Mass market (Apple users)	Many users report isues with offline mode.
5		Amazon Music Unlimited	The service was introduced in 2007 for Prime members. In 2016, Amazon Music Unlimited was introduced as a standalone subscription.	Funded by Amazon	Premium subscription	/	up	12%	Loss	Royalty fees	15-30 million paying users	/	Leveraging its core product to acquire casual music fans. Leveraging its own hardware by predownloading music app.	Store (online shop) Services (music, video, Audible, Prime etc.) Products (Kindle, Echo etc.)	- offline mode - video streaming (sport events) - no ads - great UX on Echo devices	Prime music for prime members (2million songs) - free Amazon Music Unlimited for Families - 14.99$ Amazon Music for Echo - $3.99 Amazon Music Unlimited - $7.99 (for prime) and $9.99	More than 50 million songs	Listening to music that you like. Accessing music offline. Finding new music.	Casual music fans	<to be researched>
6		Pandora Radio	2000	Publicly traded on stock exchange	Freemium	$1.5B	up	/ (only in USA)	$500M loss	Royalty fees	5.5 million subscribers (70 million in total)	5.5 million subscribers (80 million in total)	Music Genome Project is the most comprehensive analysis of music ever undertaken.	Ad supported radio Pandora Radio with no ads (Pandora Plus) Pandora Premium (radio and on-demand listening) Pandora for Brand Pandora for Artists	- personalized radio stations - hand-curated music experience with Music Genome Project - offline mode	Pandora Plus $4.99 Pandora Premium $9.99 Pandora Premium for Families $14.99	30 million songs	Listening to music that you like. Accessing music offline. Finding new music.	US music fans	<to be researched>
7		Deezer	2007	$350M investments	Freemium	$360M	up	4%	$60M loss	Royalty fees	6.3 million subscribers (14 million active users)	/	Focusing on smaller niches and developing exclusive content with local niche artists	Online music streaming Record label for artists	- Flow (personalized song recommendations) - Offline mode - Song lyrics - Curated collections	Premium+ $9.99 Family - $14.99	53 million songs	Listening to music that you like. Accessing music offline. Finding new music.	Local music fans with non-English music. Targeting niche genres with niche audiences	<to be researched>
8	INDIRECT COMPETITORS	iTunes Store	2001	Funded by Apple	Platform	5-10 billion range	Hard to determine because Apple does not disclose numbers but it generally looks like sales of music on iTunes is going down compared to streaming services	/	Likely profitable	/	800 million users	/	Easily downloadable music that user owns and can listen in the future.	iTunes Music Store TV programmes Podcasts Audiobooks Films	- Library of music, podcasts, films, TV shows and audiobooks - Compatible with all Apple devices and PCs	Song $0.99 Album $9.99	37 million songs	Owning music that you like. Playing it on any device. Listening to music offline.	Mass market	<to be researched>
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