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S NoTasksDRIsDifficulty LevelChallenges / Notes
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1Increase the SEO Keywords by 20% and
drive 20% increased organic traffic to IG website		Medium
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Audit existing SEO keywordsMarketer
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Propose new SEO keywordsMarketer
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Check keyword cannibalizationMarketer
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100 major potential Keywords to focusMarketer
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Setup KW rank trackerMarketer
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Assign 10 KWs to each blogMarketer
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2Gain more quality niche relevant backlinks and
strengthen the backlink profile with 20% increased backlinks		MediumCo-marketing activities might be initiated such as providing
links to the mutual leads' website - Approval needed
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Scrape BacklinksMarketer
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Disavow toxic linkMarketer
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Scrape backlink prospectsMarketer
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Craft cold emailsWriter
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Create backlink performance reportMarketer
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3Improve the MOZ Domain Authority from DA36 to DA38 and
reduce the spam score from 6% to 3%		Medium
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Scrape high DA prospectsMarketer
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Scrape unlinked mentions listMarketer
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Outreach for co-marketing activitiesMarketer
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4Research competitive blogs and publish a minimum of 12 blog posts
to drive organic traffic for a long run		MediumIn-house content writer with On-Page SEO skills required.
Whether a copy writer required for proofreading?
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Competitive blog analysisMarketer
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Content CalendarMarketer, Writer
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SEO Keywords & Blog structureMarketer
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Proofread blog contentCopy Editor
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Publish blog postMarketer
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5Increase referral traffic and SEO efforts by publishing 12 guest posts
on niche relevant blog publications		MediumCo-marketing activities might be initiated such as providing
links to the mutual leads' website - Approval needed
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Scrape guest post leadsMarketer
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Generate GP blog titlesMarketer
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Outreach leadsMarketer
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Craft cold emailsWriter
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Create GP performance reportMarketer
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6Improve WordPress plugin repository section of IG Engage and
scale active installations from 40,000 to 50,000		HardProduct video production requires support from Video Editor.
We can connect with freelancers to get things done
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Update WP Repo CopyMarketer, Writer, Copy Editor
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Make animated logoDesigner
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Product video embedVideo Editor
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Competitor plugin analysis & share improvementsMarketer
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Reach out influencers to create educative video contentMarketer
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7Make our Social Media channels active and
post a minimum of 12 engaging social media contents		Easy
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List types of engaging content typesMarketer
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Content plannerMarketer, Writer
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Graphics & media fileDesigner
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Schedule contentMarketer
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Social media reportMarketer
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8Start working on video contents by publishing 12 educative
YouTube Videos and improve brand visibility		Hard
Video production requires support from Video Editor. So is the voice over.
We can connect with freelancers to get things done
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Generate YouTube video titlesMarketer
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Video content screencastSupport, Video Editor
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Voice overVoice Over Artist
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SEO keywordsMarketer
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SEO rich meta descriptionMarketer
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YouTube video performance reportMarketer
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9Research and scrape listicle blog list and get our IG products
listed on 10 list blogs		Medium
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Scrape listicle blogsMarketer
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Pick the right POC - Point of contactMarketer
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Craft cold email seriesWriter
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Performance reportMarketer
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10Focus on engaging with IG affiliate marketers and
also recruit 20% more affiliates to promote our products		Hard
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Scrape existing affiliate listsMarketer
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Scrape potential niche bloggers and influencersMarketer
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Create marketing and branding kitMarketer, Writer, Designer
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Send newsletter seriesWriter, Marketer
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Prepare affiliate recruiting reportMarketer
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11Build 8 cornerstone high converting landing pages
and improve traffic as well as sales		HardWhether Elementor plugin or Custom page designed by
in-house developers? Do we have UI/UX team?
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Scrape existing landing pagesMarketer
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Merge/Generate landing page ideasMarketer
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Keywords researchMarketer
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SEO rich skeletonMarketer
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Landing page final mockUI/UX, Writer
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UTM linksMarketer
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Publish landing pageMarketer
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Landing page performance reportMarketer
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12Craft 5 Vs (versus) pages comparing our products with
the competitors		HardDetailed research on each features need to be validated
before going live.
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Scrape existing versus (VS) blog listMarketer
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Propose new versus (VS) blog listMarketer
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Keyword researchMarketer
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Blog hintsMarketer, Writer
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Proofread contentCopy Editor
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Publish contentMarketer
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13Implement CTA - Call To Action elements in our existing blogs
to improve inbound marketing sales		Medium
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List the CTA elementsMarketer
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Coordinate with UI/UX team to create elementsUI/UX, Developer
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Propose CTA placement inside blog and page contentMarketer
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Update the blog and pages with the approved CTAsMarketer, Developer
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14Prepare 3 lead magnets and distribute the informative PDFs,
Sheets and Docs for better conversion		Hard
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Propose lead magnet ideasMarketer
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Design the layouts and mockMarketer, Designer
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Write content for lead magnetWriter
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Implement the lead optinDeveloper, Marketer
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Track lead magnets’ performanceMarketer