Master of Development Communication

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1	University of the Philippines Open University
2	University Library
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4	Master of Development Communication
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6	NO.	CALL NO.	AUTHOR/ EDITOR	TITLE / EDITION	PLACE OF PUBLICATION	PUBLISHER	QTY	YEAR
7	DEVC 202. DEVELOPMENT COMMUNICATION CONCEPTS AND APPROACHES - A survey course on development communication traditions, theories, principles, and approaches
8		HM 258 C33	Cadiz, Ma. Celeste Habito.	Educational communication for development : basic concepts, theories and know-how	Los Banos, Laguna	College of Agriculture, University of the Philippines, Los Banos		1991
9		HD 76 F56 2007	Flor, Alexander G.	Development communication praxis	Quezon CIty	UP Open University		2007
10		P 92.2 J68		The Journal of development communication	Kuala Lumpur, Malaysia	Asian Institute for Development Communication		2007
11		HM258 Q836	Quebral, Nora C.	Development communication	Los Banos, Laguna	College of Agriculture, University of the Philippines, Los Banos		1988
12		HN 720 Z82 C6 O54 2006	Ongkiko, Ila Virginia C.	Introduction to development communication	Los Banos, Laguna	UPOU & SEAMEO		2006
13		HE7604 .T458 1990	Sven B. Lundstedt	Telecommunications, values, and the public interest	Norwood, N.J.	Ablex Pub. Corp.		1990
14		HE 7631 C34 2001	Cairncross, Frances.	The death of distance : how the communications revolution is changing our lives	Boston	Harvard Business School Press		2001
15		HE 7631 I468	Robin Mansell	Inside the communication revolution : evolving patterns of social and technical interaction	Oxford	Oxford University Press		2002
16		HE 7775 S7 2012	Straubhaar, Joseph D.	Media now : understanding media, culture, and technology	Australia ; United States	Wadsworth Cengage Learning		2012
17		HE 8401 P45 1991-2010		National telecommunications development plan	Manila	DOTC		1993
18
19	DEVC 203. CULTURAL AND CRITICAL THEORIES AND FRAMEWORKS IN MEDIA AND MASS COMMUNICATION - Concepts, frameworks, and constructs of cultural and critical theories and studies on media and communication focusing on culture and its creation of meanings and identities, the relationship of high and mass cultures, and the role of mass media in creating and maintaining power and social relationships
20		P 90 D245	Dainton, Marianne.	Applying communication theory for professional life : a practical introduction	Thousand Oaks, Calif.	SAGE Publications		2005
21		P 90 L5 2008	Littlejohn, Stephen W.	Theories of human communication	Belmont, CA	Thomson/Wadsworth		2008
22		P 90 M5 2005	Miller, Katherine	Communication theories : perspectives, processes, and contexts	Boston	McGraw-Hill		2005
23		P 90 S4 2011	Seiler, William J.	Communication : making connections	Boston	Pearson/ Allyn and Bacon		2011
24		P 90 W619 2004	Wood, Julia T.	Communication theories in action : an introduction	Belmont, CA	Wadsworth Thomson Learning		2004
25		P 90 B259 2004	Baran, Stanley J.	Introduction to mass communication : media literacy and culture	Boston	McGraw-Hill		2004
26		P 90 B489 2002	Biagi, Shirley.	Media/impact : an introduction to mass media	Australia	Wadsworth Thomson Learning		2003
27		P 90 D6 2009	Dominick, Joseph R.	The dynamics of mass communication : media in the digital age	New York	McGraw-Hill Higher Education		2009
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29	DEVC 242. COMMUNICATION AND MEDIA IN THE ASEAN CONTEXT - The role of communication programs, information and communications technologies, mass media and media systems in the development and evolution of the ASEAN
30		HE 8390.6 Z5 S2	Salazar, Lorraine Carlos.	Getting a dial tone : telecommunications liberalisation in Malaysia and the Philippines	Singapore	Institute of Southeast Asian Studies		2007
31		DS 525.7 T66	Tope, Lily Rose R.	(Un)framing Southeast Asia : nationalism and the postcolonial text in English in Singapore, Malaysia, and the Philippines	Quezon City	University of the Philippines, Office of Research Coordination		1998
32		DS526.7 S687	Joel S. Kahn	Southeast Asian identities : culture and the politics of representation in Indonesia, Malaysia, Singapore, and Thailand	Singapore	Institute of Southeast Asian Studies		1998
33		DS 525.9 P6 A22 2011	Abad, M. C.	The Philippines in Asean : reflections from the listening room	Manila	Anvil Pub		2011
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35	DEVC 204. COMMUNICATION RESEARCH AND EVALUATION - Introduction to the process and methods of communication research, pre-testing and evaluation of communication materials, and evaluation of communication programs and projects
36		P 91.3 R83 1999	Rubin, Rebecca B.	Communication research : strategies and sources	Belmont, CA	Wadsworth Thomson Learning		1999
37		P 91 B36	Baxter, Leslie A.	The basics of communication research	Belmont, CA	Wadsworth Thomson Learning		2004
38		BF637.C45 N4	Sandi W. Smith, Steven R. Wilson	New directions in interpersonal communication research	Los Angeles	SAGE		2010
39		P 91.3 L4	Leslie, Larry Z.	Communication research methods in postmodern culture : a revisionist approach	Boston	Allyn & Bacon-Pearson		2009
40		P91.3 C6 2010	Rubin, Rebecca B.	Communication research : strategies and sources	Belmont, CA	Wadsworth Thomson Learning		2010
41		P 91.3 T7	Treadwell, Donald.	Introducing communication research : paths of inquiry	Thousand Oaks, Calif.	SAGE Publications		2011
42		P 91.3 L5 2011	Lindlof, Thomas R.	Qualitative communication research methods	Thousand Oaks, Calif.	SAGE Publications		2011
43		P 91.3 T5	Robert T. Craig, Heidi L. Muller	Theorizing communication : readings across traditions	Los Angeles	SAGE Publications		2007
44		P 91.3 Q83 2008	Jason S. Wrench	Quantitative research methods for communication : a hands-on approach	New York	Oxford University Press		2008
45		P 91.3 L5 2002	Lindlof, Thomas R.	Qualitative communication research methods	Thousand Oaks, Calif.	SAGE		2002
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47	DEVC 206. PRODUCTION OF PRINT AND RADIO DEVELOPMENT COMMUNICATION MATERIALS - The processes and techniques of print and radio broadcast development communication materials production from conceptualization, design and preparation to utilization
48		PN 1990.9 A54 O36 2004	Carl Hausman	Announcing : broadcast communicating today	Belmont, CA	Wadsworth/ Thompson Learning		2004
49		PN 1991.55 G4	Geller, Valerie.	Creating powerful radio : getting, keeping, and growing audiences for news, talk, information, and personality	Amsterdam; Boston	Focal		2007
50		PN 4784 R2 S7	Starkey, Guy.	Radio journalism	Los Angeles; London	SAGE		2009
51		P 96 A86 M4 2008	Whitaker, Wayne R.	Mediawriting : print, broadcast, and public relations	New York	Routledge/ Taylor and Francis Group		2008
52		PN 1992.8 I68 M47	Merlis, George	How to make the most out of every media appearance : getting your message across on the air, in print, or online	New York	McGraw-Hill		2003
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54	DEVC 207. MULTIMEDIA PRODUCTION - The processes and techniques of audiovisual development communication materials production from conceptualization, design, and preparation to utilization
55		QA 76.575 C38 1996	Cawkell, A. E.	The multimedia handbook	London	Routledge		1996
56		QA 76.575 J39	Javes, Carol.	Managing multimedia equipment	Canberra	Docmatrix		1999
57		PE 1479 B87 M35	Marsh, Charles	Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and business communication	Boston	Pearson/ Allyn and Bacon		2005
58		PE 1408 C6	Costanzo, William V.	The writer's eye : composition in the multimedia age	New York	McGraw-Hill		2008
59		QA 76.575 C7	Cranny-Francis, Anne.	Multimedia : texts and contexts	London; Thousand Oaks, Calif	London ; Thousand Oaks, Calif.		2005
60		QA 76.575 S2	Savage, Terry Michael	An introduction to digital multimedia	Sudbury, Mass	Jones and Bartlett Publishers		2009
61		PN 4784 T4 T6 2011	Tompkins, Al.	Aim for the heart : write, shoot, report and produce for tv and multimedia	Washington, DC	CQ Press		2011
62		QA 76.575 L5	Li, Ze-Nian.	Fundamentals of multimedia	Upper Saddle River, NJ	Pearson Prentice Hall		2004
63		QA 76.575 V3 2008	Vaughan, Tay.	Multimedia : making it work	New York	McGraw-Hill		2008
64		QA 76.575 W67 2009	Wong, Yue-Ling	Digital media primer digital audio, video, imaging and multimedia programming	Upper Saddle River, NJ	Pearson Prentice Hall		2009
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66	DEVC 208. COMMUNICATION, SOCIAL MARKETING, AND SOCIAL MOBILIZATION - Application of communication, marketing and other social science paradigms, strategies, concepts, principles and practices in promoting and mobilizing people for developmental programs, ideas and products
67		HF 5414 K66 2008	Kotler, Philip.	Social marketing : influencing behaviors for good	Los Angeles	SAGE Publications		2008
68		HF 5414 S62 2012	Doug McKenzie-Mohr	Social marketing to protect the environment : what works	Thousand Oaks	SAGE Publications		2012
69		HF 5415.123 C58	Clow, Kenneth E.	Integrated advertising, promotion, and marketing communications	Upper Saddle River, N.J.	Prentice Hall		2002
70		HF 5415.123 D3	Micael Dahlen	Marketing communications : a brand narrative approach	Hoboken, N.J.	Wiley		2010
71		HF 5415.1255 Y68 2010	Young, Antony	Brand media strategy : integrated communications planning in the digital era	New York	Palgrave Macmillan		2010
72		HF 5415.1265 H3	Harden, Leland.	Digital engagement : internet marketing that captures customers and builds intense brand loyalty	New York	American Management Association		2009
73		HF 5415.1265 I565 2004	Rafi A. Mohammed	Internet marketing : building advantage in the networked economy	Boston	McGraw-Hill/ Irwin MarketspaceU		2004
74		HF 5415.1265 R9	Ryan, Damian.	Understanding digital marketing : marketing strategies for engaging the digital generation	London ; Philadelphia	Kogan Page		2009
75		HF 5415.2 C5 2005	Churchill, Gilbert A.	Marketing research : methodological foundations	Mason, Ohio	Thomson/South-Western		2005
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77	DEVC 263. COMMUNICATION OF SCIENTIFIC AND TECHNICAL INFORMATION - Retrieving, processing and interpreting scientific and technical information for the utilization of scientists, educators, and other knowledge linkers
78		T 10.5 G84	Gurak, Laura J.	Oral presentations for technical communication	Boston	Allyn and Bacon		2000
79		T 10.5 J6	Johnson-Sheehan, Richard.	Technical communication strategies for today	Boston	Longman		2011
80		T 10.5 Q35 2011	James Conklin and George F. Hayhoe	Qualitative research in technical communication	New York	Routledge		2011
81		T 10.68 R58	M. Granger Morgan	Risk communication : a mental models approach	Cambridge	Cambridge University Press		2002
82		T 107 K55	Kimbell, Richard.	Understanding practice in design and technology	Buckingham	Open University Press		1996
83		T 11 F56 2005	Finkelstein, Leo	Pocket book of technical writing for engineers and scientists	Boston	McGraw-Hill Higher Education		2005
84		T 11 K54 2005	Kirkman, John	Good style : writing for science and technology	London	Routledge		2005
85		T 11 I54 2003	Ingre, David.	Survivor's guide to technical writing	Australia	South-Western/Thomson Learning		2003
86		T 11 K6	Ann M. Korner	Guide to publishing a scientific paper	New York	Routledge		2008
87		T 11 W6 2009	Wolcott, Harry F.	Writing up qualitative research	Los Angeles	SAGE		2009
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89	DEVC 300. MASTER’S THESIS - Investigation, elaboration and analysis of development communication concepts and phenomena employing any one of the following methodological traditions: positivist research, evaluation, research, or media studies
90		HE7604 .T458 1990	Sven B. Lundstedt	Telecommunications, values, and the public interest	Norwood, N.J.	Ablex Pub. Corp.		1990
91		HE 7631 C34 2001	Cairncross, Frances.	The death of distance : how the communications revolution is changing our lives	Boston	Harvard Business School Press		2001
92		HE 7631 I468	Robin Mansell	Inside the communication revolution : evolving patterns of social and technical interaction	Oxford	Oxford University Press		2002
93		LB 2369 B5 2011	Biggam, John.	Succeeding with master's dissertation : a step-by-step handbook	Maidenhead, Berkshire	McGraw Hill/Open University Press		2011
94		P 92.2 J68		The Journal of development communication	Kuala Lumpur, Malaysia	Asian Institute for Development Communication		2007
95		P 91 43 2005	Berger, Arthur Asa	Media analysis technique	Thousand Oaks, Calif.	Sage		2005
96		P 92.2 K86	Kunczik, Michael	Communication and social change : a summary of theories, policies and experience for media practitioner in the third world	Bonn	Friedrich-Ebert-Stiftung		1984
97		P 92 P5 A25	Ables, Higino A.	Mass communication and Philippine society	Quezon City	University of the Philippines Press		2003
98		P 96 E25 M4 2004	Alison Alexander	Media economics : theory and practice	Mahwah, NJ	Lawrence Erlbaum Associates		2004
99		P 93.5 N48	Anna Everett and John T. Caldwell.	New media : theories and practices of digitextuality	New York	Routledge		2003
100