Seachangers Business Foundations Masterclass Launch Timeline Sample - PLEASE MAKE A COPY

	A	B	D	E	F	G	H
1	Timing Standard	Tasks	Ageless Beauty - live 3 module course	Soul Shine workbook	Manifestation Magic - 8 module online course	Conscious CEO Coaching	Summer Retreat
2	8 weeks out	- Set Launch Date	9/8/2021	9/8/2021	10/6/2021	11/6/2021	12/8/2021
3	8 weeks out	- Begin creating content for product/service	9/8/2021	9/8/2021	10/6/2021	11/6/2021	12/8/2021
4	6 weeks out	- Contact potential affiliates or beta customers to share your story	9/3/21	9/20/2021	10/20/2021	11/20/2021	12/22/2021
5		- Teaser communication - via social, email, podcast
6		- Write sales copy
7	5 weeks out	- Design landing page	9/10/2021	9/27/2021	10/27/2021	11/27/2021	12/29/2021
8	5 weeks out	- Reach out to industry and consumer facing media contacts	9/10/2021	9/27/2021	10/27/2021	11/27/2021	12/29/2021
9	4 weeks out	- Offer freebie or a preview to product/service to affiliates and request testimonials	9/17/2021	10/4/2021	11/3/2021	12/4/2021	1/5/2022
10		- Set up sales funnel
11		- Develop social media assets/plan
12	3 weeks out	- Start promotion on social	9/24/2021	10/11/2021	11/10/2021	12/11/2021	1/12/2022
13		- Follow up with affiliates
14		- Start promotion on podcast
15	2 weeks out	- Pre-launch and early access	10/1/2021	10/18/2021	11/17/2021	12/18/2021	1/19/2022
16		- Sell to immediate circle
17		- Launch landing page - waitlist
18		- Send emails to existing supporters for an opportunity to opt in to a waitlist
19	10 days out	- Email funnel begins	10/5/2021	10/22/2021	11/21/2021	12/22/2021	1/23/2022
20		- Send emails to potential customers to buy early
21		- Offer previews or discovery sessions to learn more about the offer
22	7 days out	- 7 days to launch social strategy begins	10/8/2021	10/25/2021	11/24/2021	12/25/2021	1/26/2022
23		- Follow up with affiliates and supporters
24		- Begin ad campaign
25		- Have a referral program ready
26	Launch Day	- Make your product/service available to the public	10/15/2021	11/1/2021	12/1/2021	1/1/2022	2/2/2022
27		- Invite your community in
28		- Answer questions, celebrate customers and clients who are buying (social story feature)
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30	START DATE/DAY OF EVENT		10/22/2021	11/15/2021	12/08/2021	01/22/2022	07/15/2022
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