Ethnographic Opportunity Analysis Assignment Rubric (Mullooly & Delcore)
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ObservationAnalysisSuggestion
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4
Accomplished
(18-20*)
Solid evidence of a period of observation provided. Sufficient details were included to clearly illustrate the problem under investigation. Clear, concise description of the observed problem. The report illustrates a keen understanding of the problem. New, clever suggestion for a product or service that directly solves the problem. The solution is novel for the context and sounds practical in terms of resources.
3
3
Competent
(16-17)
Some evidence of a period of observation provided. The problem under investigation is evident.Concise description of the observed problem. The report illustrates an understanding of the problem. Clever suggestion for a product or service that solves the problem. The solution is novel for the context but impractical.
4
2
Satisfactory
(14-15)
Some evidence of an recent observation provided. The problem under investigation is not evident.Some evidence of an understanding of the observed problem is provided.The product or service suggestions is not new or does not solve the problem defined or is highly impractical.
5
1
not Satisfactory
(12-13)
Little to no evidence of a recent observation done for this project.Little evidence of analysis or of a problem is provided.Little evidence of a novel or practical suggestion.
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