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Getting started: Feel free to download this guide as an .xls file to use and customize in Excel or Google Docs. :)
Google Doc users can go to File > Make a Copy ...
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How to use this spreadsheet:
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1. Set a traffic goal for day 1, 7, 28 for each of your new blog posts (we worked out our goal by averaging previous posts and adding 30% on top)
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2. Enter these numbers in the relevant 'Benchmarks' within the 'Posts' Sheet
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3. Add your actual figures alongside each blog post
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4. The % difference (over or under) your goal will be automatically calculated and your data will be added to the Waterfall chart
on the '30-day-Traffic Waterfall' sheet
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You're all good to go :)
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