ABCDEFGHIJKLMNOPQRSTUVWXYZ
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MonthJan-2015Feb-2015Mar-2015Apr-2015May-2015June-2015July-2015Aug-2015Sept-2015Oct-2015Nov-2015Dec-2015Jan-2016Feb-2016Mar-2016Apr-2016May-2016June-2016July-2016Aug-2016Sept-2016Oct-2016Nov-2016Dec-2016
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FeelingYou're cleverYou're doing goodYou're cleverYou're cleverYou're cleverPROUD!You matterYou're cleverPROUD!You matterYou're doing goodPROUD!You matterYou're doing goodPROUD!
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Meta NarrativesThis new form of buying wine is better than the traditional way because it cuts out the middle-man and saves moneyYou are part of a large group of people affecting changeThe 2 most important things to make a great wine are good grapes and a great winemakerOur prices reflect the actual cost of making the wineThe smartest wines to buy are in the sweet spotYou're doing good in the world - good karma - you are doing a moral thing by being an angelThe best winemakers want to work for youThe best way to learn about wine is to drink more different winesWinemakers make better wine when they're free to decide for themselvesYou can have a personal relationship with a winemakerYou've changed lives this yearThank you from the bottom of my heartThis new form of buying wine is better than the traditional way because it cuts out the middle-man and saves moneyYou're part of a huge group that is really revolutionizing the wine worldYou're the boss - who gets promoted?good karmacost based pricebest winemakers want to work for youdrink more varied winessweet spot is the smartestthanks for liberating me / freedom lets winemakers make better winesyou're friends with winemakersYou've changed lives this yearThank you from the bottom of my heart
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Sub NarrativesEducate all the new Angels from Q4 2014Leverage the massive waiting list (this is the biggest it will be all year) and angel baseYou're not superficial - You invest in people. You found a hard working winemaker and a great vineyard - the rest came easy
The good you do comes back to you.
Wines coming back into stock, from really unusual places - announce promise #2True art is an act of love / comes from the heart // You can't force art.Use harvest time to really share the winemakers' emotional state with AngelsThankful winemakers before thanksgiving, cyber monday case with 3 free to say thank youbig milestones, big rewardsEducate all the new Angels from Q4 2015Leverage the massive waiting list (this is the biggest it will be all year) and angel baseWhich wines should we stock? Who was your winemaker of the year?
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Detailrevolutionary change from big establishment Chardonnay to independence, freedom and valueLet's get real: how can we afford to give you amazing wine for free.You deserve a treat: the best wine on the site is free right now.Promises campaignAnnounce the promises winners
Winemaker Fantasy
We're giving away every single bottle of this wine.Yearly wrap upWinemaker of the year voteWinemaker of the year announcement
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Human storyMatt Parish gets to make wines the way he likes them and people like them, not the way a marketing team thinks he should make themSteve Rasmussen weird Paso reds that nobody else would fundMacario Montoya got to make a crazy wine and it's now one of the most popular wines on the siteThe wine world chewed up Ken and tossed him aside when it was done... you gave him a second life and get stunning wines nowScotty P - big life-changing rescue from the grips of marketing hellThank yous from every winemaker rescue and special project? Jessica, Daryl, Randy, etc.
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MonthJan-2015Feb-2015Mar-2015Apr-2015May-2015June-2015July-2015Aug-2015Sept-2015Oct-2015Nov-2015Dec-2015Jan-2016Feb-2016Mar-2016Apr-2016May-2016June-2016July-2016Aug-2016Sept-2016Oct-2016Nov-2016Dec-2016
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FeelingYou're cleverYou're doing goodYou're cleverYou're cleverYou're cleverPROUD!You matterYou're cleverPROUD!You matterYou're doing goodPROUD!You matterYou're doing goodPROUD!
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Meta NarrativesThis new form of buying wine is better than the traditional way because it cuts out the middle-man and saves moneyYou are part of a large group of people affecting changeThe 2 most important things to make a great wine are good grapes and a great winemakerOur prices reflect the actual cost of making the wineThe smartest wines to buy are in the sweet spotYou're doing good in the world - good karma - you are doing a moral thing by being an angelThe best winemakers want to work for youThe best way to learn about wine is to drink more different winesWinemakers make better wine when they're free to decide for themselvesYou can have a personal relationship with a winemakerYou've changed lives this yearThank you from the bottom of my heartThis new form of buying wine is better than the traditional way because it cuts out the middle-man and saves moneyYou're part of a huge group that is really revolutionizing the wine worldYou're the boss - who gets promoted?
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Sub NarrativesEducate all the new Angels from Q4 2014Leverage the massive waiting list (this is the biggest it will be all year) and angel baseYou're not superficial - You invest in people. You found a hard working winemaker and a great vineyard - the rest came easy
The good you do comes back to you.
Wines coming back into stock, from really unusual places - announce promise #2True art is an act of love / comes from the heart // You can't force art.Use harvest time to really share the winemakers' emotional state with AngelsThankful winemakers before thanksgiving, cyber monday case with 3 free to say thank youbig milestones, big rewardsEducate all the new Angels from Q4 2015Leverage the massive waiting list (this is the biggest it will be all year) and angel baseWhich wines should we stock? Who was your winemaker of the year?
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Detailrevolutionary change from big establishment Chardonnay to independence, freedom and valueLet's get real: how can we afford to give you amazing wine for free.You deserve a treat: the best wine on the site is free right now.Promises campaignAnnounce the promises winners
Winemaker Fantasy
We're giving away every single bottle of this wine.Yearly wrap upWinemaker of the year voteWinemaker of the year announcement
12
Human storyMatt Parish gets to make wines the way he likes them and people like them, not the way a marketing team thinks he should make themSteve Rasmussen weird Paso reds that nobody else would fundMacario Montoya got to make a crazy wine and it's now one of the most popular wines on the siteThe wine world chewed up Ken and tossed him aside when it was done... you gave him a second life and get stunning wines nowScotty P - big life-changing rescue from the grips of marketing hellThank yous from every winemaker rescue and special project? Jessica, Daryl, Randy, etc.
13
MonthJan-2015Feb-2015Mar-2015Apr-2015May-2015June-2015July-2015Aug-2015Sept-2015Oct-2015Nov-2015Dec-2015Jan-2016Feb-2016Mar-2016Apr-2016May-2016June-2016July-2016Aug-2016Sept-2016Oct-2016Nov-2016Dec-2016
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FeelingYou're cleverYou're doing goodYou're cleverYou're cleverYou're cleverPROUD!You matterYou're cleverPROUD!You matterYou're doing goodPROUD!You matterYou're doing goodPROUD!
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Meta NarrativesThis new form of buying wine is better than the traditional way because it cuts out the middle-man and saves moneyYou are part of a large group of people affecting changeThe 2 most important things to make a great wine are good grapes and a great winemakerOur prices reflect the actual cost of making the wineThe smartest wines to buy are in the sweet spotYou're doing good in the world - good karma - you are doing a moral thing by being an angelThe best winemakers want to work for youThe best way to learn about wine is to drink more different winesWinemakers make better wine when they're free to decide for themselvesYou can have a personal relationship with a winemakerYou've changed lives this yearThank you from the bottom of my heartThis new form of buying wine is better than the traditional way because it cuts out the middle-man and saves moneyYou're part of a huge group that is really revolutionizing the wine worldYou're the boss - who gets promoted?
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Sub NarrativesEducate all the new Angels from Q4 2014Leverage the massive waiting list (this is the biggest it will be all year) and angel baseYou're not superficial - You invest in people. You found a hard working winemaker and a great vineyard - the rest came easy
The good you do comes back to you.
Wines coming back into stock, from really unusual places - announce promise #2True art is an act of love / comes from the heart // You can't force art.Use harvest time to really share the winemakers' emotional state with AngelsThankful winemakers before thanksgiving, cyber monday case with 3 free to say thank youbig milestones, big rewardsEducate all the new Angels from Q4 2015Leverage the massive waiting list (this is the biggest it will be all year) and angel baseWhich wines should we stock? Who was your winemaker of the year?
17
Detailrevolutionary change from big establishment Chardonnay to independence, freedom and valueLet's get real: how can we afford to give you amazing wine for free.You deserve a treat: the best wine on the site is free right now.Promises campaignAnnounce the promises winners
Winemaker Fantasy
We're giving away every single bottle of this wine.Yearly wrap upWinemaker of the year voteWinemaker of the year announcement
18
Human storyMatt Parish gets to make wines the way he likes them and people like them, not the way a marketing team thinks he should make themSteve Rasmussen weird Paso reds that nobody else would fundMacario Montoya got to make a crazy wine and it's now one of the most popular wines on the siteThe wine world chewed up Ken and tossed him aside when it was done... you gave him a second life and get stunning wines nowScotty P - big life-changing rescue from the grips of marketing hellThank yous from every winemaker rescue and special project? Jessica, Daryl, Randy, etc.
19
MonthJan-2015Feb-2015Mar-2015Apr-2015May-2015June-2015July-2015Aug-2015Sept-2015Oct-2015Nov-2015Dec-2015Jan-2016Feb-2016Mar-2016Apr-2016May-2016June-2016July-2016Aug-2016Sept-2016Oct-2016Nov-2016Dec-2016
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FeelingYou're cleverYou're doing goodYou're cleverYou're cleverYou're cleverPROUD!You matterYou're cleverPROUD!You matterYou're doing goodPROUD!
naked 101, this is better than the old way to buy wine
community change - what is this?
You're the boss - who gets promoted
good karma
best winemakers want to work for you
cost based price
drink more varied wines
sweet spot is the smartest
thanks for liberating me / freedom lets winemakers make better wines
you're friends with winemakers
You've changed lives this year
Thank you from the bottom of my heart
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Meta NarrativesThis new form of buying wine is better than the traditional way because it cuts out the middle-man and saves moneyYou are part of a large group of people affecting changeThe 2 most important things to make a great wine are good grapes and a great winemakerOur prices reflect the actual cost of making the wineThe smartest wines to buy are in the sweet spotYou're doing good in the world - good karma - you are doing a moral thing by being an angelThe best winemakers want to work for youThe best way to learn about wine is to drink more different winesWinemakers make better wine when they're free to decide for themselvesYou can have a personal relationship with a winemakerYou've changed lives this yearThank you from the bottom of my heartThis new form of buying wine is better than the traditional way because it cuts out the middle-man and saves moneyYou're part of a huge group that is really revolutionizing the wine worldYou're the boss - who gets promoted?
22
Sub NarrativesEducate all the new Angels from Q4 2014Leverage the massive waiting list (this is the biggest it will be all year) and angel baseYou're not superficial - You invest in people. You found a hard working winemaker and a great vineyard - the rest came easy
The good you do comes back to you.
Wines coming back into stock, from really unusual places - announce promise #2True art is an act of love / comes from the heart // You can't force art.Use harvest time to really share the winemakers' emotional state with AngelsThankful winemakers before thanksgiving, cyber monday case with 3 free to say thank youbig milestones, big rewardsEducate all the new Angels from Q4 2015Leverage the massive waiting list (this is the biggest it will be all year) and angel baseWhich wines should we stock? Who was your winemaker of the year?
23
Detailrevolutionary change from big establishment Chardonnay to independence, freedom and valueLet's get real: how can we afford to give you amazing wine for free.You deserve a treat: the best wine on the site is free right now.Promises campaignAnnounce the promises winners
Winemaker Fantasy
We're giving away every single bottle of this wine.Yearly wrap upWinemaker of the year voteWinemaker of the year announcement
24
Human storyMatt Parish gets to make wines the way he likes them and people like them, not the way a marketing team thinks he should make themSteve Rasmussen weird Paso reds that nobody else would fundMacario Montoya got to make a crazy wine and it's now one of the most popular wines on the siteThe wine world chewed up Ken and tossed him aside when it was done... you gave him a second life and get stunning wines nowScotty P - big life-changing rescue from the grips of marketing hellThank yous from every winemaker rescue and special project? Jessica, Daryl, Randy, etc.
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Dec-2016
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