A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | |
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1 | Month | Jan-2015 | Feb-2015 | Mar-2015 | Apr-2015 | May-2015 | June-2015 | July-2015 | Aug-2015 | Sept-2015 | Oct-2015 | Nov-2015 | Dec-2015 | Jan-2016 | Feb-2016 | Mar-2016 | Apr-2016 | May-2016 | June-2016 | July-2016 | Aug-2016 | Sept-2016 | Oct-2016 | Nov-2016 | Dec-2016 | |
2 | Feeling | You're clever | You're doing good | You're clever | You're clever | You're clever | PROUD! | You matter | You're clever | PROUD! | You matter | You're doing good | PROUD! | You matter | You're doing good | PROUD! | ||||||||||
3 | Meta Narratives | This new form of buying wine is better than the traditional way because it cuts out the middle-man and saves money | You are part of a large group of people affecting change | The 2 most important things to make a great wine are good grapes and a great winemaker | Our prices reflect the actual cost of making the wine | The smartest wines to buy are in the sweet spot | You're doing good in the world - good karma - you are doing a moral thing by being an angel | The best winemakers want to work for you | The best way to learn about wine is to drink more different wines | Winemakers make better wine when they're free to decide for themselves | You can have a personal relationship with a winemaker | You've changed lives this year | Thank you from the bottom of my heart | This new form of buying wine is better than the traditional way because it cuts out the middle-man and saves money | You're part of a huge group that is really revolutionizing the wine world | You're the boss - who gets promoted? | good karma | cost based price | best winemakers want to work for you | drink more varied wines | sweet spot is the smartest | thanks for liberating me / freedom lets winemakers make better wines | you're friends with winemakers | You've changed lives this year | Thank you from the bottom of my heart | |
4 | Sub Narratives | Educate all the new Angels from Q4 2014 | Leverage the massive waiting list (this is the biggest it will be all year) and angel base | You're not superficial - You invest in people. You found a hard working winemaker and a great vineyard - the rest came easy | The good you do comes back to you. | Wines coming back into stock, from really unusual places - announce promise #2 | True art is an act of love / comes from the heart // You can't force art. | Use harvest time to really share the winemakers' emotional state with Angels | Thankful winemakers before thanksgiving, cyber monday case with 3 free to say thank you | big milestones, big rewards | Educate all the new Angels from Q4 2015 | Leverage the massive waiting list (this is the biggest it will be all year) and angel base | Which wines should we stock? Who was your winemaker of the year? | |||||||||||||
5 | Detail | revolutionary change from big establishment Chardonnay to independence, freedom and value | Let's get real: how can we afford to give you amazing wine for free. | You deserve a treat: the best wine on the site is free right now. | Promises campaign | Announce the promises winners | Winemaker Fantasy | We're giving away every single bottle of this wine. | Yearly wrap up | Winemaker of the year vote | Winemaker of the year announcement | |||||||||||||||
6 | Human story | Matt Parish gets to make wines the way he likes them and people like them, not the way a marketing team thinks he should make them | Steve Rasmussen weird Paso reds that nobody else would fund | Macario Montoya got to make a crazy wine and it's now one of the most popular wines on the site | The wine world chewed up Ken and tossed him aside when it was done... you gave him a second life and get stunning wines now | Scotty P - big life-changing rescue from the grips of marketing hell | Thank yous from every winemaker rescue and special project? Jessica, Daryl, Randy, etc. | |||||||||||||||||||
7 | Month | Jan-2015 | Feb-2015 | Mar-2015 | Apr-2015 | May-2015 | June-2015 | July-2015 | Aug-2015 | Sept-2015 | Oct-2015 | Nov-2015 | Dec-2015 | Jan-2016 | Feb-2016 | Mar-2016 | Apr-2016 | May-2016 | June-2016 | July-2016 | Aug-2016 | Sept-2016 | Oct-2016 | Nov-2016 | Dec-2016 | |
8 | Feeling | You're clever | You're doing good | You're clever | You're clever | You're clever | PROUD! | You matter | You're clever | PROUD! | You matter | You're doing good | PROUD! | You matter | You're doing good | PROUD! | ||||||||||
9 | Meta Narratives | This new form of buying wine is better than the traditional way because it cuts out the middle-man and saves money | You are part of a large group of people affecting change | The 2 most important things to make a great wine are good grapes and a great winemaker | Our prices reflect the actual cost of making the wine | The smartest wines to buy are in the sweet spot | You're doing good in the world - good karma - you are doing a moral thing by being an angel | The best winemakers want to work for you | The best way to learn about wine is to drink more different wines | Winemakers make better wine when they're free to decide for themselves | You can have a personal relationship with a winemaker | You've changed lives this year | Thank you from the bottom of my heart | This new form of buying wine is better than the traditional way because it cuts out the middle-man and saves money | You're part of a huge group that is really revolutionizing the wine world | You're the boss - who gets promoted? | ||||||||||
10 | Sub Narratives | Educate all the new Angels from Q4 2014 | Leverage the massive waiting list (this is the biggest it will be all year) and angel base | You're not superficial - You invest in people. You found a hard working winemaker and a great vineyard - the rest came easy | The good you do comes back to you. | Wines coming back into stock, from really unusual places - announce promise #2 | True art is an act of love / comes from the heart // You can't force art. | Use harvest time to really share the winemakers' emotional state with Angels | Thankful winemakers before thanksgiving, cyber monday case with 3 free to say thank you | big milestones, big rewards | Educate all the new Angels from Q4 2015 | Leverage the massive waiting list (this is the biggest it will be all year) and angel base | Which wines should we stock? Who was your winemaker of the year? | |||||||||||||
11 | Detail | revolutionary change from big establishment Chardonnay to independence, freedom and value | Let's get real: how can we afford to give you amazing wine for free. | You deserve a treat: the best wine on the site is free right now. | Promises campaign | Announce the promises winners | Winemaker Fantasy | We're giving away every single bottle of this wine. | Yearly wrap up | Winemaker of the year vote | Winemaker of the year announcement | |||||||||||||||
12 | Human story | Matt Parish gets to make wines the way he likes them and people like them, not the way a marketing team thinks he should make them | Steve Rasmussen weird Paso reds that nobody else would fund | Macario Montoya got to make a crazy wine and it's now one of the most popular wines on the site | The wine world chewed up Ken and tossed him aside when it was done... you gave him a second life and get stunning wines now | Scotty P - big life-changing rescue from the grips of marketing hell | Thank yous from every winemaker rescue and special project? Jessica, Daryl, Randy, etc. | |||||||||||||||||||
13 | Month | Jan-2015 | Feb-2015 | Mar-2015 | Apr-2015 | May-2015 | June-2015 | July-2015 | Aug-2015 | Sept-2015 | Oct-2015 | Nov-2015 | Dec-2015 | Jan-2016 | Feb-2016 | Mar-2016 | Apr-2016 | May-2016 | June-2016 | July-2016 | Aug-2016 | Sept-2016 | Oct-2016 | Nov-2016 | Dec-2016 | |
14 | Feeling | You're clever | You're doing good | You're clever | You're clever | You're clever | PROUD! | You matter | You're clever | PROUD! | You matter | You're doing good | PROUD! | You matter | You're doing good | PROUD! | ||||||||||
15 | Meta Narratives | This new form of buying wine is better than the traditional way because it cuts out the middle-man and saves money | You are part of a large group of people affecting change | The 2 most important things to make a great wine are good grapes and a great winemaker | Our prices reflect the actual cost of making the wine | The smartest wines to buy are in the sweet spot | You're doing good in the world - good karma - you are doing a moral thing by being an angel | The best winemakers want to work for you | The best way to learn about wine is to drink more different wines | Winemakers make better wine when they're free to decide for themselves | You can have a personal relationship with a winemaker | You've changed lives this year | Thank you from the bottom of my heart | This new form of buying wine is better than the traditional way because it cuts out the middle-man and saves money | You're part of a huge group that is really revolutionizing the wine world | You're the boss - who gets promoted? | ||||||||||
16 | Sub Narratives | Educate all the new Angels from Q4 2014 | Leverage the massive waiting list (this is the biggest it will be all year) and angel base | You're not superficial - You invest in people. You found a hard working winemaker and a great vineyard - the rest came easy | The good you do comes back to you. | Wines coming back into stock, from really unusual places - announce promise #2 | True art is an act of love / comes from the heart // You can't force art. | Use harvest time to really share the winemakers' emotional state with Angels | Thankful winemakers before thanksgiving, cyber monday case with 3 free to say thank you | big milestones, big rewards | Educate all the new Angels from Q4 2015 | Leverage the massive waiting list (this is the biggest it will be all year) and angel base | Which wines should we stock? Who was your winemaker of the year? | |||||||||||||
17 | Detail | revolutionary change from big establishment Chardonnay to independence, freedom and value | Let's get real: how can we afford to give you amazing wine for free. | You deserve a treat: the best wine on the site is free right now. | Promises campaign | Announce the promises winners | Winemaker Fantasy | We're giving away every single bottle of this wine. | Yearly wrap up | Winemaker of the year vote | Winemaker of the year announcement | |||||||||||||||
18 | Human story | Matt Parish gets to make wines the way he likes them and people like them, not the way a marketing team thinks he should make them | Steve Rasmussen weird Paso reds that nobody else would fund | Macario Montoya got to make a crazy wine and it's now one of the most popular wines on the site | The wine world chewed up Ken and tossed him aside when it was done... you gave him a second life and get stunning wines now | Scotty P - big life-changing rescue from the grips of marketing hell | Thank yous from every winemaker rescue and special project? Jessica, Daryl, Randy, etc. | |||||||||||||||||||
19 | Month | Jan-2015 | Feb-2015 | Mar-2015 | Apr-2015 | May-2015 | June-2015 | July-2015 | Aug-2015 | Sept-2015 | Oct-2015 | Nov-2015 | Dec-2015 | Jan-2016 | Feb-2016 | Mar-2016 | Apr-2016 | May-2016 | June-2016 | July-2016 | Aug-2016 | Sept-2016 | Oct-2016 | Nov-2016 | Dec-2016 | |
20 | Feeling | You're clever | You're doing good | You're clever | You're clever | You're clever | PROUD! | You matter | You're clever | PROUD! | You matter | You're doing good | PROUD! | naked 101, this is better than the old way to buy wine | community change - what is this? | You're the boss - who gets promoted | good karma | best winemakers want to work for you | cost based price | drink more varied wines | sweet spot is the smartest | thanks for liberating me / freedom lets winemakers make better wines | you're friends with winemakers | You've changed lives this year | Thank you from the bottom of my heart | |
21 | Meta Narratives | This new form of buying wine is better than the traditional way because it cuts out the middle-man and saves money | You are part of a large group of people affecting change | The 2 most important things to make a great wine are good grapes and a great winemaker | Our prices reflect the actual cost of making the wine | The smartest wines to buy are in the sweet spot | You're doing good in the world - good karma - you are doing a moral thing by being an angel | The best winemakers want to work for you | The best way to learn about wine is to drink more different wines | Winemakers make better wine when they're free to decide for themselves | You can have a personal relationship with a winemaker | You've changed lives this year | Thank you from the bottom of my heart | This new form of buying wine is better than the traditional way because it cuts out the middle-man and saves money | You're part of a huge group that is really revolutionizing the wine world | You're the boss - who gets promoted? | ||||||||||
22 | Sub Narratives | Educate all the new Angels from Q4 2014 | Leverage the massive waiting list (this is the biggest it will be all year) and angel base | You're not superficial - You invest in people. You found a hard working winemaker and a great vineyard - the rest came easy | The good you do comes back to you. | Wines coming back into stock, from really unusual places - announce promise #2 | True art is an act of love / comes from the heart // You can't force art. | Use harvest time to really share the winemakers' emotional state with Angels | Thankful winemakers before thanksgiving, cyber monday case with 3 free to say thank you | big milestones, big rewards | Educate all the new Angels from Q4 2015 | Leverage the massive waiting list (this is the biggest it will be all year) and angel base | Which wines should we stock? Who was your winemaker of the year? | |||||||||||||
23 | Detail | revolutionary change from big establishment Chardonnay to independence, freedom and value | Let's get real: how can we afford to give you amazing wine for free. | You deserve a treat: the best wine on the site is free right now. | Promises campaign | Announce the promises winners | Winemaker Fantasy | We're giving away every single bottle of this wine. | Yearly wrap up | Winemaker of the year vote | Winemaker of the year announcement | |||||||||||||||
24 | Human story | Matt Parish gets to make wines the way he likes them and people like them, not the way a marketing team thinks he should make them | Steve Rasmussen weird Paso reds that nobody else would fund | Macario Montoya got to make a crazy wine and it's now one of the most popular wines on the site | The wine world chewed up Ken and tossed him aside when it was done... you gave him a second life and get stunning wines now | Scotty P - big life-changing rescue from the grips of marketing hell | Thank yous from every winemaker rescue and special project? Jessica, Daryl, Randy, etc. | |||||||||||||||||||
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