| A | B | C | D | E | F | G | H | I | J | K | L | M | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 | Week 7 | Week 8 | Week 9 | Week 10 | Week 11 | Week 12 | |
2 | Marketing Initiative | Increase Ecommerce Revenue | |||||||||||
3 | Goal | $10,000 of revenue in 12 weeks | |||||||||||
4 | Milestones | 700 | 1,400 | 2,100 | 2,900 | 3,700 | 4,500 | 5,400 | 6,300 | 7,200 | 8,200 | 9,200 | 10,200 |
5 | Marketing Strategies | - Offer a first-time purchase discount when new subscribers join your email list. - Use Sumo Reduct Cart Abandonment shortcut - Use Sumo Increase Average Order Value shortcut. - Add security badges to boost trustworthiness. | - Improve product page copy. - Add video demonstrations to your products. - Add an upsell before checkout. | - Add related products below each product page. - Pitch Instagram influencers to promote your products. - Run retargeting ads to abandoning customers. | |||||||||
6 | On-Going Marketing Activities | - Send more emails to subscribers and existing customers. - A/B test all your email opt-in forms and popups. - Ask for testimonials from paying customers. | |||||||||||