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Nonprofit Marketing Plan9/16/2025
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Purpose and Mission9/17/20259/20/20250240000
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1.1Purpose/Goals of This Plan9/17/20259/18/20250800OpenMedium00
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1.2
Organization Mission and Value(s) Statement
9/18/20259/19/20250800OpenMedium00
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1.3
Executive Summary / Presentation Materials
9/19/20259/20/20250800OpenMedium00
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2Your Status Today9/21/20259/30/20250480000
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2.1
Current Services and Product(s)
9/21/20259/22/20250800OpenMedium00
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2.2
What’s Working and Not Working? (Strengths, Weaknesses)
9/22/20259/23/20250800OpenMedium00
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2.3Current Client/Customer Base9/23/20259/24/20250800OpenMedium00
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2.4
Current Market Share/Penetration
9/24/20259/25/20250800OpenMedium00
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2.5Current Competitor(s)9/25/20259/26/20250800OpenMedium00
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2.6Current Financial Condition9/26/20259/27/20250800OpenMedium00
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2.7
Current External Forces (Opportunities and Threats)
9/27/20259/29/20250800OpenMedium00
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2.8Research/Data Needed9/28/20259/29/20250800OpenMedium00
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2.9
Board/Staff Resources Available
9/29/20259/30/20250800OpenMedium00
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3Marketing Strategy and Objectives10/1/202510/8/20250400000
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3.1
Your Competitive or Differential Advantage (“Value Proposition”)
10/1/202510/2/20250800OpenMedium00
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3.2
Organizational or Product Life Cycle
10/2/202510/3/20250800OpenMedium00
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3.3
Maximizing Past and Current Successes (“Go fishing where the fish are!”)
10/3/202510/4/20250800OpenMedium00
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3.4
Expanding Market Share/Penetration
10/4/202510/6/20250800OpenMedium00
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3.5Collaboration and Partnerships10/5/202510/6/20250800OpenMedium00
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3.6
Program Cost/Benefit (Mission vs. Money)
10/6/202510/7/20250800OpenMedium00
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3.7
Long-Range Revenue Goals (1-3 years)
10/7/202510/8/20250800OpenMedium00
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4Messaging10/9/202510/13/20250240000
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4.1Essential Themes/Wording10/9/202510/10/20250800OpenMedium00
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4.2Audience Segregation10/10/202510/11/20250800OpenMedium00
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4.3
Campaign messages (short-term) vs. mission messages (long-term)
10/11/202510/13/20250800OpenMedium00
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5Tactics10/13/202510/20/20250480000
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5.1
Tactical Decisions: Target Market
10/13/202510/14/20250800OpenMedium00
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5.2Tactical Decisions: Product10/14/202510/15/20250800OpenMedium00
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5.3Tactical Decisions: Promotion10/15/202510/16/20250800OpenMedium00
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5.4Print10/16/202510/17/20250800OpenMedium00
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5.5Electronic/Social Media10/17/202510/18/20250800OpenMedium00
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5.6Earned and/or Paid Media10/18/202510/20/20250800OpenMedium00
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5.7Outreach/Presentations10/19/202510/20/20250800OpenMedium00
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