Nonprofit Marketing Plan

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4	Nonprofit Marketing Plan								3/10/2023
5	Color	WBS Number		Task name / Title	Assigned to	Planned start date	Planned end date	Deadline	Progress (%)	Duration (hours)	Estimated hours	Time log (minutes)	Status	Priority	Task description	Cost	Actual cost
6		1	Purpose and Mission			3/11/2023	3/14/2023		0	24	0	0				0	0
7		1.1		Purpose/Goals of This Plan		3/11/2023	3/12/2023		0	8	0	0	Open	Medium		0	0
8		1.2		Organization Mission and Value(s) Statement		3/12/2023	3/13/2023		0	8	0	0	Open	Medium		0	0
9		1.3		Executive Summary / Presentation Materials		3/13/2023	3/14/2023		0	8	0	0	Open	Medium		0	0
10		2	Your Status Today			3/15/2023	3/24/2023		0	48	0	0				0	0
11		2.1		Current Services and Product(s)		3/15/2023	3/16/2023		0	8	0	0	Open	Medium		0	0
12		2.2		What’s Working and Not Working? (Strengths, Weaknesses)		3/16/2023	3/17/2023		0	8	0	0	Open	Medium		0	0
13		2.3		Current Client/Customer Base		3/17/2023	3/18/2023		0	8	0	0	Open	Medium		0	0
14		2.4		Current Market Share/Penetration		3/18/2023	3/19/2023		0	8	0	0	Open	Medium		0	0
15		2.5		Current Competitor(s)		3/19/2023	3/20/2023		0	8	0	0	Open	Medium		0	0
16		2.6		Current Financial Condition		3/20/2023	3/21/2023		0	8	0	0	Open	Medium		0	0
17		2.7		Current External Forces (Opportunities and Threats)		3/21/2023	3/23/2023		0	8	0	0	Open	Medium		0	0
18		2.8		Research/Data Needed		3/22/2023	3/23/2023		0	8	0	0	Open	Medium		0	0
19		2.9		Board/Staff Resources Available		3/23/2023	3/24/2023		0	8	0	0	Open	Medium		0	0
20		3	Marketing Strategy and Objectives			3/25/2023	4/1/2023		0	40	0	0				0	0
21		3.1		Your Competitive or Differential Advantage (“Value Proposition”)		3/25/2023	3/26/2023		0	8	0	0	Open	Medium		0	0
22		3.2		Organizational or Product Life Cycle		3/26/2023	3/27/2023		0	8	0	0	Open	Medium		0	0
23		3.3		Maximizing Past and Current Successes (“Go fishing where the fish are!”)		3/27/2023	3/28/2023		0	8	0	0	Open	Medium		0	0
24		3.4		Expanding Market Share/Penetration		3/28/2023	3/30/2023		0	8	0	0	Open	Medium		0	0
25		3.5		Collaboration and Partnerships		3/29/2023	3/30/2023		0	8	0	0	Open	Medium		0	0
26		3.6		Program Cost/Benefit (Mission vs. Money)		3/30/2023	3/31/2023		0	8	0	0	Open	Medium		0	0
27		3.7		Long-Range Revenue Goals (1-3 years)		3/31/2023	4/1/2023		0	8	0	0	Open	Medium		0	0
28		4	Messaging			4/2/2023	4/6/2023		0	24	0	0				0	0
29		4.1		Essential Themes/Wording		4/2/2023	4/3/2023		0	8	0	0	Open	Medium		0	0
30		4.2		Audience Segregation		4/3/2023	4/4/2023		0	8	0	0	Open	Medium		0	0
31		4.3		Campaign messages (short-term) vs. mission messages (long-term)		4/4/2023	4/6/2023		0	8	0	0	Open	Medium		0	0
32		5	Tactics			4/6/2023	4/13/2023		0	48	0	0				0	0
33		5.1		Tactical Decisions: Target Market		4/6/2023	4/7/2023		0	8	0	0	Open	Medium		0	0
34		5.2		Tactical Decisions: Product		4/7/2023	4/8/2023		0	8	0	0	Open	Medium		0	0
35		5.3		Tactical Decisions: Promotion		4/8/2023	4/9/2023		0	8	0	0	Open	Medium		0	0
36		5.4		Print		4/9/2023	4/10/2023		0	8	0	0	Open	Medium		0	0
37		5.5		Electronic/Social Media		4/10/2023	4/11/2023		0	8	0	0	Open	Medium		0	0
38		5.6		Earned and/or Paid Media		4/11/2023	4/13/2023		0	8	0	0	Open	Medium		0	0
39		5.7		Outreach/Presentations		4/12/2023	4/13/2023		0	8	0	0	Open	Medium		0	0
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