Nonprofit Marketing Plan
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Nonprofit Marketing Plan6/3/2020
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Color
WBS Number
Task name / Title
Assigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Purpose and Mission6/4/20206/7/20200240000
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1.1Purpose/Goals of This Plan6/4/20206/5/20200800OpenMedium00
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1.2
Organization Mission and Value(s) Statement
6/5/20206/6/20200800OpenMedium00
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1.3
Executive Summary / Presentation Materials
6/6/20206/7/20200800OpenMedium00
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2Your Status Today6/8/20206/17/20200480000
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2.1
Current Services and Product(s)
6/8/20206/9/20200800OpenMedium00
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2.2
What’s Working and Not Working? (Strengths, Weaknesses)
6/9/20206/10/20200800OpenMedium00
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2.3
Current Client/Customer Base
6/10/20206/11/20200800OpenMedium00
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2.4
Current Market Share/Penetration
6/11/20206/12/20200800OpenMedium00
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2.5Current Competitor(s)6/12/20206/13/20200800OpenMedium00
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2.6Current Financial Condition6/13/20206/14/20200800OpenMedium00
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2.7
Current External Forces (Opportunities and Threats)
6/14/20206/16/20200800OpenMedium00
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2.8Research/Data Needed6/15/20206/16/20200800OpenMedium00
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2.9
Board/Staff Resources Available
6/16/20206/17/20200800OpenMedium00
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3Marketing Strategy and Objectives6/18/20206/25/20200400000
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3.1
Your Competitive or Differential Advantage (“Value Proposition”)
6/18/20206/19/20200800OpenMedium00
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3.2
Organizational or Product Life Cycle
6/19/20206/20/20200800OpenMedium00
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3.3
Maximizing Past and Current Successes (“Go fishing where the fish are!”)
6/20/20206/21/20200800OpenMedium00
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3.4
Expanding Market Share/Penetration
6/21/20206/23/20200800OpenMedium00
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3.5
Collaboration and Partnerships
6/22/20206/23/20200800OpenMedium00
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3.6
Program Cost/Benefit (Mission vs. Money)
6/23/20206/24/20200800OpenMedium00
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3.7
Long-Range Revenue Goals (1-3 years)
6/24/20206/25/20200800OpenMedium00
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4Messaging6/26/20206/30/20200240000
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4.1Essential Themes/Wording6/26/20206/27/20200800OpenMedium00
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4.2Audience Segregation6/27/20206/28/20200800OpenMedium00
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4.3
Campaign messages (short-term) vs. mission messages (long-term)
6/28/20206/30/20200800OpenMedium00
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5Tactics6/30/20207/7/20200480000
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5.1
Tactical Decisions: Target Market
6/30/20207/1/20200800OpenMedium00
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5.2Tactical Decisions: Product7/1/20207/2/20200800OpenMedium00
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5.3
Tactical Decisions: Promotion
7/2/20207/3/20200800OpenMedium00
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5.4Print7/3/20207/4/20200800OpenMedium00
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5.5Electronic/Social Media7/4/20207/5/20200800OpenMedium00
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5.6Earned and/or Paid Media7/5/20207/7/20200800OpenMedium00
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5.7Outreach/Presentations7/6/20207/7/20200800OpenMedium00
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