NN/g Service Blueprint Template

	B	C	F	G	I	L	P
1	Nielsen Norman Group Service Blueprint Map Template © By Sarah Gibbons See template instructions at nngroup.com/articles/blueprint-template
2	[Your Service Blueprint Title Goes Here]
3	Customer:	Persona, User Segment, or End-User	Scenario:	This scenario should have a specific task or goal associated with it. What is the user trying to accomplish through this set of actions?		Team: Date: Version #
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7	Phase Name	Phase 1	Phase 2		Phase 3	Phase 4	Blueprint Key
8	Time
9	Evidence
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12	Customer Actions
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16							Line of Interaction
17	Frontstage Actions						Line of Interaction
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21							Line of Visibility
22	Backstage Actions						Line of Visibility
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26							Line of Internal Interaction
27	Support Processes						Line of Internal Interaction
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32	Opportunities & Insights
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