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Ad spend$5,000.00MonthNew Subs Active Subs New MRR Churned MRR Net MRR
Cumulative MRR
Cumulative ProfitCumulative Ad SpendCumulative ROASARREnterprise ValueAvg SaaS Multiple
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CPM$70.00155$4,714.29$471.43$4,242.86$4,242.86-$757.14$5,000.000.85$50,914.29$152,742.863
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CTR (%)1.10%259$8,957.14$471.43$8,485.71$12,728.57$2,728.57$10,000.001.27$152,742.86$458,228.57
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Landing Page CR% (Lead to Trial Rate)3.00%3513$12,775.71$895.71$11,880.00$24,608.57$9,608.57$15,000.001.64$295,302.86$885,908.57
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Trial to Customer CR%20.00%4516$16,212.43$1,277.57$14,934.86$39,543.43$19,543.43$20,000.001.98$474,521.14$1,423,563.43
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Average Sales Cycle Length (Days)305519$19,305.47$1,621.24$17,684.23$57,227.66$32,227.66$25,000.002.29$686,731.89$2,060,195.66
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Average Revenue Per User (ARPU)10006522$22,089.21$1,930.55$20,158.66$77,386.32$47,386.32$30,000.002.58$928,635.84$2,785,907.52
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LTV150007525$24,594.57$2,208.92$22,385.65$99,771.97$64,771.97$35,000.002.85$1,197,263.68$3,591,791.05
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Churn Rate (%) 10.00%8527$26,849.40$2,459.46$24,389.95$124,161.92$84,161.92$40,000.003.10$1,489,943.03$4,469,829.09
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Total Impressions71,4299529$28,878.75$2,684.94$26,193.81$150,355.73$105,355.73$45,000.003.34$1,804,268.73$5,412,806.18
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CPC$6.3610531$30,705.16$2,887.87$27,817.28$178,173.01$128,173.01$50,000.003.56$2,138,076.14$6,414,228.42
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Clicks78611532$32,348.93$3,070.52$29,278.41$207,451.42$152,451.42$55,000.003.77$2,489,417.10$7,468,251.29
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Free Trials2412534$33,828.32$3,234.89$30,593.43$238,044.85$178,044.85$60,000.003.97$2,856,538.25$8,569,614.74
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Subscribers5
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New MRR Added ($)$4,714.29
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Return on Ad Spend (ROAS)0.94
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Payback Period (Months)1.06
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Cost Per Trial ($)$212.12
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CAC ($)$1,060.61
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LTV/CAC14.14
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