ROT Formula Headline Generator
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ROT FORMULA If you aren’t creative with headlines, here’s a great formula to follow: The ROT formula (Results - Objections - Time)
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EXAMPLENow You Try ItKEY TAKEAWAYS
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Results they’d wantLearn to speak SpanishRGet Page 1 Rankings
The purpose of a headline (or subject line) is to
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ObjectionsEven if you have poor English skillsOWith Minimal Effort
attract the RIGHT person to read the article.
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Time frameIn 20 daysTFast!• Never “trick people” with misleading
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headlines. It will work the first time, it angers
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Result
Learn to speak Spanish in 20 days even if you have poor English skills
Get Page 1 Rankings With Minimal Effort Fast!
people and trains them to ignore you.
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• Start by writing out the headlines first. It will
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The ROT formula (Results - Objections - Time)
give you a laser-focus for the article.
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R - T - OLearn to speak Spanish in 20 days even if you have poor English skills
• Quick headline test: Write multiple headlines,
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T - RIn 20 days you can learn to speak Spanishshow them to others, ask them what jumps
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O - R - T
Have poor English skills? You can still learn to speak Spanish in just 20 days
out at them and makes em wanna click. It’s
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simple as polling people with a Google Form or
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posting the question on your Facebook page.
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