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Instructions for using this playbook:

This playbook is designed to help you track your progress towards achieving success in building your online reputation and reviews. Use this home page to get started and build the foundation for your organization's Active Management Playbook.

The next tabs will help you track your progress month by month in your review collection process on each of your identified external website targets.

The final tab "Additional Resources" provides additional information, documents, and examples that may come in handy while building your out your strategy.
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Identify your top external sites to targetChecklist for Getting Started
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External Site #1Link HereIdentify your Top 3 External Sites (or 5 if you are feeling strong!)
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External Site #2Link HereSet up recurring calendar reminders to check external sites for new reviews or ratings
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External Site #3Link HereCreate instant notifications from external sites if a new review is received
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External Site #4 (Optional)Link HereReview Additional Resources tab in the Playbook
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External Site #5 (Optional)Link HereCreate unified language for asking for a review
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Define goal response time and track against that
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Take an inventory of current reviews on each site
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Define your target goals for each site (you can change the default)
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