6.3 - MI Prioritization & Decision Matrix

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S
1		Strategy Alignment, Hypothesen & Information					Prioritization												Calculation
2		Delight Customers	Hard (or easy) to Copy	Improve Margins	Key Insight(s) (in one sentence)	Metric/KPI (in one sentence)	Benefits							Reach	Impact on Vision & Threat	Impact on Busienss	Confidence for Impact	Effort	Score
3		Drives Word of Mouth and product driven Scaling (Wow! Inspires and delivers on the product value proposition)	Makes our Product/Service hard to copy for Competition - or make sure it's easy to copy if that suits you and the common goals.	Effect on Businss	What qualitative or quantitative insights are there about the challenge/problem to be solved?	Which parameter embedded in a context or scenario do we want to improve from what value today to what value in the future?	Increases usage frequency (1-5)	Reduces complexity (1-5)	Increases information and transparency (1-5)	Strengthens interpersonal or social structures and connections (1-5)	Increases self-efficacy (1-5)	Saves time and/or money (1-5)	How great is the benefit for end customers or employees in terms of users?	How many customers/employees are directly affected by the implementation? In 12 months	How aligned are the resulting benefits and effects with our vision and the SDG threats we comitted to focus on?	How big is the business benefit in terms of cost reduction, increase in sales, insights generated? (1-5)	How sure are we that the assessed benefit will actually occur?	According to Epic Estimate (XS=1, S=2 etc.)
4	Approach / Idea 1						1	1	1	1	1	1	1	100%	3	5	75%	3	3,75
5	Approach / Idea 2												0	100%	3	3	75%	4	0,00
6	Approach / Idea 3												0	20%	1	1	75%	1	0,00
7	Approach / Idea 4												0	0%	1	4	75%	1,5	0,00
8	Approach / Idea 5												0	100%	3	3	50%	2	0,00
9	Approach / Idea 6												0	30%	3	1	50%	3	0,00
10	Approach / Idea 7												0	100%	3	1	75%	3	0,00
11	Approach / Idea 8												0	100%	3	5	100%	4	0,00
12	Approach / Idea 9												0	20%	3	1	50%	3	0,00
13	Approach / Idea 10												0	100%	2	2	75%	2	0,00
14	Approach / Idea 11												0	100%	3	3	100%	5	0,00
15	Approach / Idea 12												0	100%	3	2	75%	1	0,00
16	Approach / Idea 13						5	5	5	5	5	5	5	100%	3	5	100%	5	15,00
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