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Minimum Qualifications for Survey:
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(1) Passes Basic Consent Questions
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(2) Has Instagram Account
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(3) Is at least familiar with idea of Instagram Influencer
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(4) Follows at least one Instagram Influencer (or at least thinks they do)
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Respondent Record Passed Basic Quality Control IF:
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(1) Spent at least 4 minutes on survey
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(2) Completed All Questions (most questions required a response per survey programming)
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(3) Passed final quality control "trap question" (A Stop Sign is Red)
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* Other considerations about quality control, such as straight-lining, has not been considered for this iteration of the dataset.
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Other Details:
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Data was collected online during late July and early August, 2019 by Dr. Baker's online summer MKTG470 course.
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No compensation was offered to survey participants.
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A portion of students' final grade on a course project was determined by collecting a minimum number of survey responses.
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