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LevelArea/StageStatusResource NameTypeAuthor / Website
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1. Learn SEO BasicsIntroduction to SEOHow Google Search WorksGuideGoogle
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Search Engine Optimization (SEO) Starter GuideGuideGoogle
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Overview of (Google's) guidelinesGuideGoogle
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The Beginner's Guide to SEOGuideMoz
6
SEO Basics: Beginner’s Guide to SEO SuccessGuideAhrefs
7
The Beginner’s Guide to SEOGuideContentKing
8
The Complete SEO Guide for BeginnersGuideMangools
9
Learn SEO in 2021: The Beginner's Guide to SEOGuideSEMrush
10
SEO Fundamentals Course with Greg GiffordCourseGreg Gifford / SEMrush
11
Keyword ResearchThe SEO Keyword Research Master GuideGuideMoz
12
How to Do Keyword Research for SEOGuideTim Soulo / Ahrefs
13
The 2021 Keyword Research Guide for SEOGuideRob Woods / SEMrush
14
How to Do Keyword Research for SEO: A Step-by-Step GuideGuideMark Traphagen / Search Engine Journal
15
Keyword research for SEOGuideMangools
16
Keyword Research: The Definitive Guide (2021)GuideBacklinko
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How To Do Keyword Research in 2020GuideNick Eubanks
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Keyword Research Course with Greg GiffordCourseGreg Gifford / SEMrush
19
Keyword Research for SEO Today: Guide, Steps, Tips, Tools, Mistakes and more!VideoCrawling Mondays
20
Competition AnalysisThe Guide to SEO Competitor AnalysisGuideMoz
21
How to Do an SEO Competitive AnalysisGuideJennifer Slegg / SEMrush
22
How to Do an SEO Competitor Analysis [Template Included]GuideJoshua Hardwick / Ahrefs
23
Your Essential Guide to Crushing Competition [w/ Template]GuideSam Underwood / Advanced Web Ranking
24
The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On MostGuideElise Dopson / Databox
25
Content OptimizationThe Complete Guide to Content Optimization In 2019GuideFrase
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How to Create Perfectly Optimized Content: 16 Essential ElementsGuideJames Brockbank / Search Engine Journal
27
SEO Copywriting: The Definitive GuideGuideBacklinko
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SEO Copywriting Guide: A Smarter Approach To Ordering ContentGuideMaria Kalyadina / SEMrush
29
Role of Content Course with Eric EngeCourseEric Enge / SEMrush
30
Content Marketing Fundamentals Course with Ashley SeguraCourseAshley Segura / SEMrush
31
Strategical Content Optimization in an SEO ProcessVideoCrawling Mondays
32
Technical OptimizationOverview of crawling and indexing topicsGuideGoogle
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The Beginner’s Guide to Technical SEOGuidePatrick Stox / Ahrefs
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What Is Technical SEO? Your Ultimate Guide To Getting StartedGuideKevin Indig / SEMrush
35
Technical SEO Guides HubGuideContentKing
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The Ultimate Guide to Technical SEOGuideChristina Perricone / Hubspot
37
Technical SEO LibraryGuideDeepcrawl
38
Technical SEO Audit (165+ Steps And Free Audit Template)GuideOlga Zarzeczna
39
Technical SEO course with Bastian GrimmCourseBastian Grimm / SEMrush
40
Large site owner's guide to managing your crawl budgetGuideGoogle
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Link BuildingThe Beginner's Guide to Link BuildingGuidePaddy Moogan / Moz
42
The Beginner’s Guide to Link BuildingGuideTim Soulo / Ahrefs
43
Link Building for SEO: The Definitive Guide (2021)GuideBacklinko
44
7 Golden Rules of Link Building for 2021 and beyondGuideChristoph Cemper
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60+ link building techniques checklist [2021 update]ChecklistMangools
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The Link Building BookGuidePaddy Moogan
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How to Find Sites That Will Want to Link to Your ContentGuideGisele Navarro
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Backlink Management Course with Greg GiffordCourseGreg Gifford / SEMrush
49
Link Building & Outreach in an SEO Process: Common Mistakes & Tips for SuccessVideoCrawling Mondays
50
2. Learn to Execute an SEO ProcessDeveloping an SEO AuditA 16-Step SEO Audit Process To Boost Your Google RankingsGuideJoshua Hardwick / Ahrefs
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The 15-Step SEO Audit Checklist for 2021ChecklistBacklinko
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242 Point SEO Audit ChecklistChecklistAndy Drinkwater
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The Only SEO Checklist You Will Need in 2021: 41 Best PracticesChecklistJames Brockbank / SEMrush
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How to Develop Actionable and Impactful SEO AuditsGuideAleyda Solis
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How to Approach Website SEO AuditsGuideGeoff Kennedy / Sitebulb
56
Getting Tech SEO ImplementedGuideAreej AbuAli
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Rethinking Technical SEO AuditsGuideAndrew Charlton
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Let's never talk about SEO audits againGuideTom Cricthlow
59
Establishing an SEO StrategyCreating an SEO strategy from scratchGuideKevin Indig
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How to create an Effective SEO Strategy (2021 Guide)GuideJonas Sickler / Terakeet
61
How to Create an Effective SEO StrategyGuideErika Varagouli
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How to Set A Winning SEO Strategy: Concepts, Steps, Do's & Dont's and Mistakes to AvoidVideoCrawling Mondays
63
Setting SEO GoalsHow Do You Set Smart SEO Goals for Your Team/Agency/Project?VideoRand Fishkin / Moz
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How to Set SEO Goals for Your Team (That Actually Drive Action)GuideElise Dopson / Databox
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The ROI of SEO – how to predict traffic and revenueGuideKevin Indig
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How to Set & Achieve Realistic SEO GoalsGuidePaul Schmidt / Search Engine Journal
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OKRs for SEO: How to Set SEO Goals That Increase Your Value & Get You Greater InvestmentGuideKameron Jenkins / Botify
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Measuring SEOSEO analytics: a step-by-step process with tools, examples, and resourcesGuideBranko Kral / Supermetrics
69
Measuring SEO ResultsGuideBacklinko
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15 Critical SEO Metrics You Need To TrackGuideJoe Kindness / AgencyAnalytics
71
Measuring & Tracking SEO SuccessGuideMoz
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How to Use Google Analytics to Improve SEO PerformanceGuideMichal Pecánek / Ahrefs
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15 Ways for Using Google Analytics to Track Your SEO Efforts for FreeGuideElise Dopson / Databox
74
Reporting SEOThe Mini Guide to SEO ReportingGuideMoz
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The Anatomy of the Perfect SEO ReportGuideMelissa Fach / SEMrush
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Steal Our SEO Report Template (and Make It Even Better)TemplateJake Sheridan / Ahrefs
77
SEO Reporting: How To Build Meaningful Analytics ReportsGuideBill Sebald
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SEO Reports: Which Metrics Matter & How to Use Them WellGuideHelen Pollitt
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SEO Process ManagementTips for effective SEO Project ManagementGuideSam Mangialavori
80
What Makes your SEO Fail (and how to fix it)PresentationAleyda Solis
81
Presenting to the CEO in 5 slidesGuideTom Critchlow
82
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesPresentationAleyda Solis
83
SEO Project Management for Agencies: How to Successfully Manage an SEO Process as an AgencyVideoCrawling Mondays
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3. Implement SEO in your CMSWordpress SEO GuidelinesWordPress SEO: A Practical (and EASY) GuideGuideJoshua Hardwick / Ahrefs
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WordPress SEO: the definitive guideGuideJoost De Valk / Yoast
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Wordpress SEO Checklist: 20 Tips to Improve Your RankingsGuideErika Varagouli / SEMrush
87
WordPress SEO: 58 Tips to Grow Organic TrafficGuideMatteo Duò / Kinsta
88
Ultimate WordPress SEO Guide for Beginners (Step by Step)GuideWpbeginner
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Wix SEO GuidelinesSearch Engine Optimization (SEO) - Wix SupportGuideWix
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Wix for SEO: Separating Facts from FictionWebinarSEMrush
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Wix SEO: 11 Tips To Improve Your Website's PerformanceGuideJames Brockbank / SEMrush
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What Can You Do to Optimize Your Wix Site for eCommerce?GuideMordy Oberstein / Deepcrawl
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Shopify SEO GuidelinesSEO overview - Shopify Help CenterGuideShopify
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Shopify SEO: The Guide to Optimizing ShopifyGuideChristopher Long / Moz
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Shopify SEO Tips: Push Shopify to its Limits!GuideContentKing
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Shopify SEO – How to Optimize Your Shopify Site for GoogleGuideLoren Baker / Search Engine Journal
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Shopify SEO: An Ultimate GuideGuideNitin Manchanda / botpresso
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12 Important SEO Tips for Shopify Ecommerce PlatformGuideAshok Sharma / SEMrush
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Magento SEO GuidelinesThe Ultimate Guide to Magento SEOGuideOnely
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The Ultimate SEO Guide to Magento 2GuideContentKing