Tab 2: Editorial Guidelines Template

	A	B	C	D
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2		Tab 2: Editorial Guidelines Template
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4	Category	Specification	Example	Status
5	Tone of Voice	Professional but approachable	"Here's how to optimize..." not "You must optimize..."	Active
6	Word Count Range	1500-3000 words	Long-form for authority	Active
7	Heading Structure	H1 (title), H2 (main sections), H3 (subsections)	Only one H1 per page	Active
8	SEO Requirements	Target keyword in title, meta description, first 100 words	"AI SEO tools" in title and intro	Active
9	Internal Linking	Minimum 3 internal links per post	Link to related guides and tools	Active
10	External Linking	2-3 authoritative external sources	Link to Google, Moz, industry studies	Active
11	Image Requirements	Featured image + 2-3 supporting images	Alt text with target keywords	Active
12	Call-to-Action	Every post needs clear CTA	"Download our SEO checklist"	Active
13	Fact-Checking	All statistics must be sourced and current	Within 12 months for data	Active
14	Formatting Style	Use bullet points, numbered lists, bold text	Break up long paragraphs	Active
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