Metrics That Matter
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Customer Acquisition Cost - SalesCustomer Acquisition Cost - MarketingAssumptions
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Sales Team CostsMarketing Team CostsVariables and Data Source
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Sales Team Salaries$30,000Advertising & Campaigns$100,000Customers Acquired300
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Commissions & Bonuses$5,000Marketing Team Salaries$10,000Average Order Value$1,200
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Software & Technology$1,000Commissions & Bonuses$2,000Customer Lifetime Value$2,400
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Additional Overhead$500Software & Technology$3,000
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Total Sales Costs$36,500Total Marketing Costs$115,000
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CAC - Sales$122CAC - Marketing$383
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Customer Acquisition Costs - BlendedCustomer Acquisition Costs and ReturnsAcquisition by Route to Market
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Total Sales & Marketing CostsTotal Sales & Marketing CostsChannel Segmentation
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Salaries$40,000Sales Percentage of CAC24%Organic Customers75
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Commissions & Bonuses$7,000Marketing Percentage of CAC76%Paid Search Customers50
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Software & Technology$4,000CLTV:CAC4.75Social Media Customers120
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Advertising & Campaigns$100,000Time to Recover CAC5.05 MonthsReferral Customers35
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Additional Overhead$500Marketing Return on Investment138%Email Marketing Customers20
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Total Sales & Marketing Costs$151,500Total Revenue$360,000Customers Acquired300
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Total Customer Acquisition Cost$505Total Profits$208,500Total Revenue$360,000
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