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LOCAL SEO AUDIT CHECKLIST
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Watch the video here: https://youtu.be/QoxnHLgZGac
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To use this checklist just put an X in the Yes or No option
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Google my businessYes No PriorityActionReference
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Is there a Google Listing created for your business HighIf no watch this tutorial on how to set up a Google My business Listing https://youtu.be/1D9faRLZN8s
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Is your Business Name CorrectHighIf no , update with correct information
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Is your address correct HighIf no correct it. To make sure you have the right format use the tool in the reference tabhttps://smartystreets.com/products/single-address
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Does your business primary category represent your business activity HighUpdate if necessary - You can check the full list using the tool in the reference tabhttps://pleper.com/index.php?do=tools&sdo=gmb_categories&ssd=1789
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Have you added your business Hours MediumIf no just add your business hours.
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Are there any recent reviews HighIf no, or not much start collecting some https://whitespark.ca/google-review-link-generator/
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Is your profile linking to your websiteHighHave you added a link to your website
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Have you added any FAQsMediumIf no use the tool in the reference tab to help you outhttps://answerthepublic.com/
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Do you have any recent photosMediumIf no, add more .
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Do you Use Google postsMediumIf no, it's time to start
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Have you added a description to your listingLowIf no, add one
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ResponsivityYes No PriorityActionReference
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Does your website display properly on desktopHighThis is a given but you never know
https://chrome.google.com/webstore/detail/window-resizer/kkelicaakdanhinjdeammmilcgefonfh
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Does your website display properly on mobilesHighIf it isn't you MUST address this ASAP , use the app in the reference tab to check
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Does your website display properly on tabletsHighIf it isn't you MUST address this ASAP , use the app in the reference tab to check
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Citations Yes No PriorityAction
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Are your citations error freeHighIf no, correct errorshttps://www.brightlocal.com
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Are you listed on all major directories/review-rating websitesHighIf no, list your business in missing directorieshttps://www.brightlocal.com
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Home PageYes No PriorityAction
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Is your title tag optimised and includes the keywords and the city name you are targeting? HighIf no make sure you add them
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Is your meta description appealing to searcherMediumIf no, change it
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Is there a main title which also includes your main keyword and city name? HighIf no add it
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Is there an obvious call to action on the page such a phone number that is visible without scrolling down?
HighIf no, add one
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Is the call to action visible on the mobile version of your site without scrolling downHighIf no, add one
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Is there enough content on the page (including all services and products, )HighIf n, make sure it is
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Are you linking to important pages from the home pageHighIf no make sure you do
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Have all your images got an alt taglowIf no, add them
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Do you talk about the location where you operate mediumIf no, add information about it
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Is the Google map related to your business embedded on the pagemediumIf no, add it.
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Does your home page include your Name, address and phone number consistent with your google my business listing
mediumIf no add it
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Other pages Yes No PriorityActionReference
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Have you fixed all the issues highlighted in the website scan HighIf no run a scan using the tool in the reference tab https://neilpatel.com/ubersuggest/
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Do the meta titles include the main targeted keywords you are trying to rank for with your pages and include the city name
HighIf no, optimise your meta titles accordingly
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Do the headers include the main targeted keywords you are trying to rank for with your pages and include the city name
HighIf no, optimise your header accordingly
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Is your content well structured and include sub headings medium If no, structure your content and add subheadings
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Do your sub headings contain related keywords to the main keyword you are targeting for these pagesmedium If no, add some
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Have you added alt tag to images on the page LowIf no, add alt tags
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Keyword tracking tools Yes No PriorityReference
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Are you raranking for any keyword in position between 1 and 10 in traditional search results?High
if not, it means you're not even on the first page of google and will get little to no traffic. Time to apply the above recommendations
https://neilpatel.com/ubersuggest/
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Are you ranking for more than 1 position between 1 and 3 in Google mapsHighIf not it means you're not showing in the google map pack very much at all. Time to apply the above recommendations https://www.localfalcon.com/
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