Customer Lifetime Value - Visible.vc - Template
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201420152016201720182019202020212022202320242025
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Scenario A
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Average Contract Value (ACV)$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000
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Gross Margin85%85%85%85%85%85%85%85%85%85%85%85%
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Gross Profit$4,250$4,250$4,250$4,250$4,250$4,250$4,250$4,250$4,250$4,250$4,250$4,250
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Customer Acquisition Cost (CAC)$14,286$14,286$14,286$14,286$14,286$14,286$14,286$14,286$14,286$14,286$14,286$14,286
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Sum of all Sales & Marketing Expenses$500,000$500,000$500,000$500,000$500,000$500,000$500,000$500,000$500,000$500,000$500,000$500,000
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Number of New Customer Added353535353535353535353535
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Churn Rate8%8%8%8%8%8%8%8%8%8%8%8%
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Expansion Rate0%0%0%0%0%0%0%0%0%0%0%0%
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Lifetime Value (LTV)$53,125$53,125$53,125$53,125$53,125$53,125$53,125$53,125$53,125$53,125$53,125$53,125
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LTV:CAC Ratio3.723.723.723.723.723.723.723.723.723.723.723.72
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