AdWords In Depth PPC Report by Supermetrics
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In Depth PPC Report (Google Ads)
template provided by:
Instructions on how to use this template >>>
> Install the Supermetrics add-on with the link on the right (skip this if you've installed the add-on)
> Launch the Supermetrics sidebar (Add-ons menu -> Supermetrics -> Launch sidebar)
> Go to Add-ons menu -> Supermetrics -> Template Gallery
> Find the template and click “Add template"
Install the add-onInput Target CPA
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$17.00
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PPC In Depth Report June 2018
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High Level Progression
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Select comparison range >>>
YoY
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ClicksCTRCostCPCConversionsCost per conversionConversion rateBounce rate
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2000-7.83%3.75569.64%$1,897-9.86%$0.35-10.26%145-5.84%$300.30%3.78-4.30%39-50.40%
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24 Month Trends (Select Metrics)
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ClicksConversions
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Device Breakdown
Network Breakdown
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DeviceCostConversionsConversion rateCPCAverage positionCPA
Network (with search partners)
CostConversions
Conversion rate
CPCAverage positionCPA
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Mobile devices with full browsers
$1,2455141.58$0.782$25.00Google search$5,435672.54$0.853.3$22.89
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Computers$54120.58$0.622.2$18.00Display Network$4645.56$0.801$21.00
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Tablets with full browsers
$54661.55$0.982.7$36.85Search partners$413.56$0.582.2$2.00
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Campaign Dashboard
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Campaigns Above Target CPA
Campaigns Below Target CPA
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CampaignCPAClicksCTRCPCCostConversionsCampaignCPAClicksCTRCPCCostConversions
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Gävleborgs län$59.6086.004.39$0.69$59.601.00
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Overijssel$42.41114.006.83$0.74$84.812.00
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Centre$33.35724.006.89$0.69$500.2215.00
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Île-de-France$30.91103.006.57$0.30$30.911.00
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Campaigns ImprovingDeclining CampaignsCampaign Warnings
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ClicksClicksNo Conversions (30 days)
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Campaign% Change
Absolute Change
Campaign% Change
Absolute Change
CampaignCost
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Île-de-France45.65%42Vienna-77.29%-245HI£61.38
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Kayseri53.57%30Wie-36.11%-26BA£33.74
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0.00%0.00%
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0.00%0.00%
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0.00%0.00%
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ConversionsConversionsNo Conversions (90 Days)
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Campaign% Change
Absolute Change
Campaign% Change
Absolute Change
CampaignCost
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QC0.00%5Centre-18.18%-4KT£49.17
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Arkansas0.00%3NO-100.00%-4HB£19.95
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0.00%0.00%
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0.00%0.00%
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0.00%0.00%
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CPACPA
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Campaign% Change
Absolute Change
Campaign% Change
Absolute Change
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C-100.00%-68.06Lubelskie0.00%27.94
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QC-100.00%-33.21Metropolitana de Santiago158.44%26.00
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-100.00%-29.350.00%
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