Growth Experiment Backlog
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Experiment BacklogHypothesisPrioritisation
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Experiment NameStatusCategoryMetricPredictionImpactConfidenceEffortICE ScoreMVTNotes
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[Email Marketing] Cart Abandonment EmailDefinedConversion
Conversion Rate
+5%4 - High (25%-35% growth over 3 months)5 - Very High (Supported by Data / AB Tests)5 - 1-2 Days14
Single automated email to cart abandoners after 3 days. No dynamic products. One CTA and discount
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[CRO] Add review module to checkout pageDefinedConversion
Conversion Rate
+11%3 - Medium (15%-25% growth over 3 months)1 - Very Low (Just Your Opinion)4 - 2-5 Days8
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[PPC] LinkedIn Contact Export -> FB Custom AudienceDefinedAcquisition
Numbers of Conversions
+18%1 - Very Low (0%-5% growth over 3 months)3 - Medium (A Few Supporting Data Points)4 - 2-5 Days8Export LinkedIn contacts, use to create custom FB audience
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[CRO] Geo-Specific Landing PagesDefinedAcquisition
Conversion Rate
+7%3 - Medium (15%-25% growth over 3 months)4 - High (Top Request / Competitors Have it)2 - 2-5 Weeks9
Build basic landing pages for top 3 traffic geographies, manually adjust page content. Send PPC traffic to pages
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[PPC] Facebook Carousel AdsDefinedAcquisition
Numbers of Conversions
+7%4 - High (25%-35% growth over 3 months)3 - Medium (A Few Supporting Data Points)5 - 1-2 Days12
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[CRO] Add shop-the-look functionalityDefinedAcquisition
Average Basket Size
+22%1 - Very Low (0%-5% growth over 3 months)4 - High (Top Request / Competitors Have it)3 - 1-2 Weeks8
Create a "dummy" shop-the-look page, looks like a working page but asks for email when someone clicks through. No orders yet, gauge interest before building out new feature
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[Referrals] Test new referral rewardDefinedReferralsReferrals+10%4 - High (25%-35% growth over 3 months)5 - Very High (Supported by Data / AB Tests)3 - 1-2 Weeks12
Create automated email, CTA sends people to TypeForm. Manually process invites to friends and rewards to referrers.
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[CRO] Pop-up on checkout with customer support call CTADefinedConversion
Call to Register rate
+19%5 - Very High (45%-55% growth over 3 months)1 - Very Low (Just Your Opinion)5 - 1-2 Days11
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[Retention] Send weekly report on # of socks reunitedDefinedRetentionApp opens+25%2 - Low (5%-15% growth over 3 months)3 - Medium (A Few Supporting Data Points)3 - 1-2 Weeks8
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[Retention] Add QR code-style scanner to upload sock detailsDefinedRetentionApp opens+35%3 - Medium (15%-25% growth over 3 months)4 - High (Top Request / Competitors Have it)1 - 5+ Weeks8
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