Content Strategy Logic Model - Draft Template for Driving Participation Listeners
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Content Strategy Logic Model FrameworkTemplate by McGuire Editorial Content Marketing Agency
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Overview of Business and Marketing StrategyCompany name
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To get an editable copy of this template, select File>Make a Copy
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Business description
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Value propositionFor each box in this section, borrow from existing business planning materials or messaging to summarize your business, messaging and marketing activities apart from content marketing. For example, the value proposition of your content program will be addressed on the next page. This should summarize the value proposition of your product or service. How do you deliver value to your customers?
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Customers
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Competition
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Positioning
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Related sales and marketing activity
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SalesFor each box in this section, briefly summarize marketing and sales activities other than content marketing that are relevant to understanding the context for planning your content.
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Inbound marketing
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Outbound marketing
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