Intrigue's Roadmap
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Vision
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To champion a world where entrepreneurs trust their marketing company to help grow their business.
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Core ValuesClient - We exist to serve our clients.3 Year Picture1 Year PlanRocks (This Quarter)
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Fun - Life's too short not to smile.Future DateDecember 31 2021Future DateDecember 31 2019Future DateDecember 31 2019
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Leadership - Do what you say you're going to do when you say you're going to do it.Revenue6.5 Million to IntrigueRevenue3.3 Million to IntrigueRevenue$905,000
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Learning - Practice an unquenchable thirst for applicable knowledge.Profit- 70% Gross Margin
- 15% Net Profit
Profit- 70% Gross Margin for Online Marketing Business Unit
- 5% Net Profit
Profit$78,000
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Action - Embrace failure and learn from it.Measurables- 200 Active A-Clients
- 90% Anonymous Team Satisfaction
- Maintain NPS >= 70
Measurables- 65 Active A-Clients
- 90% Anonymous Team Satisfaction
- Maintain NPS >= 70
Average amount to Intrigue?
Measurables- 65 Active A-Clients
- 90% Anonymous Team Satisfaction
- Maintain NPS >= 70
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Team - Everyone has everyone`s back.StatusWhat does it look like?StatusGoals For The YearWhoBoulder
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Trust - Practice open and honest communication.IncompleteOnline Marketing, Video Advertising, IM Leadership, and SaaS operating with RevenueIncompleteNew TSOP Program ReleasedPaulEstablish checklist system and complete 600 checklists.
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10-Year Target (2028)Partnering with 1000 A-Clients across all business units.IncompleteGame in 1000 LocationsDoneRenewal Rate defined and visible in real timeWhoRock
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Core FocusPurpose / Cause / FocusEmpowering Leaders to Strengthen Communities.IncompleteOnline Marketing average $50,000/year to IntrigueIncompleteVideo Advertising $600,000 revenue, trivia game in all Intrigue locationsCarly$250,000 in invoiced sales
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Our NicheMarketing Growing EntrepreneursDoneAccounts Receivable Days < 30IncompleteAll MAPs in AtlasVanessaFinalize $50,000 of upserves as part of the $250,000 by Dec 31
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Marketing StrategyTarget Market (Clients Our Marketing Will Target In 2019)B2C Businesses that target Home Owners
- with 75% or more located within 80kms
Date Created / CompletedWhat does it look like?IncompleteAverage Production/Month >= 100%RobFinalize and package training program
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Video Advertising Clients2017-09-30 / 2019-01-09One System - Atlas is OperationalIncompleteOnline Marketing Client average revenue $25,000/year to IntrigueNatalieReduce monthly complaints from 5 to 2
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3 UniquesTransparency2017-09-30 / 2018-08-31Video Ad Sales Team & LeaderIncompleteDefine, Build and Implement Intrigue Training ProgramPaulAdstash Rollout Complete
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People Oriented2017-09-30 / 2019-03-31Accounts Receivable Days < 30Date Created / CompletedGoals For The Year
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Specialists in Attracting Homeowners2017-09-30 / 2018-12-31Find more A-Clients: Industry Specific Client Mix for Online Marketing Services
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Proven ProcessMAP2017-09-30 / 2018-09-01Understanding productivity for Team, Service, Client, Industry.
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GuaranteeWe do what we say we're going to do when we say we're going to do it, or your money back.2017-09-30 / 2018-01-31Everyone in Salesforce
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Strategic AnchorsClient Focus2017-09-30 / 2018-12-31Increase Video Advertising Sales
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Invest in Our Team Members 2018-12-31 / 2019-05-27Renewal Rate defined and visible in real time
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Kaizen Process
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Economic Engine (Profit/X)
Gross Profit per Client
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