| A | B | C | D | E | F | G | H | I | |
|---|---|---|---|---|---|---|---|---|---|
1 |  | Vision | |||||||
2 | To champion a world where entrepreneurs trust their marketing company to help grow their business. | ||||||||
3 | |||||||||
4 | Core Values | Client - We exist to serve our clients. | 3 Year Picture | 1 Year Plan | Rocks (This Quarter) | ||||
5 | Fun - Life's too short not to smile. | Future Date | December 31 2021 | Future Date | December 31 2019 | Future Date | December 31 2019 | ||
6 | Leadership - Do what you say you're going to do when you say you're going to do it. | Revenue | 6.5 Million to Intrigue | Revenue | 3.3 Million to Intrigue | Revenue | $905,000 | ||
7 | Learning - Practice an unquenchable thirst for applicable knowledge. | Profit | - 70% Gross Margin - 15% Net Profit | Profit | - 70% Gross Margin for Online Marketing Business Unit - 5% Net Profit | Profit | $78,000 | ||
8 | Action - Embrace failure and learn from it. | Measurables | - 200 Active A-Clients - 90% Anonymous Team Satisfaction - Maintain NPS >= 70 | Measurables | - 65 Active A-Clients - 90% Anonymous Team Satisfaction - Maintain NPS >= 70 Average amount to Intrigue? | Measurables | - 65 Active A-Clients - 90% Anonymous Team Satisfaction - Maintain NPS >= 70 | ||
9 | Team - Everyone has everyone`s back. | Status | What does it look like? | Status | Goals For The Year | Who | Boulder | ||
10 | Trust - Practice open and honest communication. | Incomplete | Online Marketing, Video Advertising, IM Leadership, and SaaS operating with Revenue | Incomplete | New TSOP Program Released | Paul | Establish checklist system and complete 600 checklists. | ||
11 | 10-Year Target (2028) | Partnering with 1000 A-Clients across all business units. | Incomplete | Game in 1000 Locations | Done | Renewal Rate defined and visible in real time | Who | Rock | |
12 | Core Focus | Purpose / Cause / Focus | Empowering Leaders to Strengthen Communities. | Incomplete | Online Marketing average $50,000/year to Intrigue | Incomplete | Video Advertising $600,000 revenue, trivia game in all Intrigue locations | Carly | $250,000 in invoiced sales |
13 | Our Niche | Marketing Growing Entrepreneurs | Done | Accounts Receivable Days < 30 | Incomplete | All MAPs in Atlas | Vanessa | Finalize $50,000 of upserves as part of the $250,000 by Dec 31 | |
14 | Marketing Strategy | Target Market (Clients Our Marketing Will Target In 2019) | B2C Businesses that target Home Owners - with 75% or more located within 80kms | Date Created / Completed | What does it look like? | Incomplete | Average Production/Month >= 100% | Rob | Finalize and package training program |
15 | Video Advertising Clients | 2017-09-30 / 2019-01-09 | One System - Atlas is Operational | Incomplete | Online Marketing Client average revenue $25,000/year to Intrigue | Natalie | Reduce monthly complaints from 5 to 2 | ||
16 | 3 Uniques | Transparency | 2017-09-30 / 2018-08-31 | Video Ad Sales Team & Leader | Incomplete | Define, Build and Implement Intrigue Training Program | Paul | Adstash Rollout Complete | |
17 | People Oriented | 2017-09-30 / 2019-03-31 | Accounts Receivable Days < 30 | Date Created / Completed | Goals For The Year | ||||
18 | Specialists in Attracting Homeowners | 2017-09-30 / 2018-12-31 | Find more A-Clients: Industry Specific Client Mix for Online Marketing Services | ||||||
19 | Proven Process | MAP | 2017-09-30 / 2018-09-01 | Understanding productivity for Team, Service, Client, Industry. | |||||
20 | Guarantee | We do what we say we're going to do when we say we're going to do it, or your money back. | 2017-09-30 / 2018-01-31 | Everyone in Salesforce | |||||
21 | Strategic Anchors | Client Focus | 2017-09-30 / 2018-12-31 | Increase Video Advertising Sales | |||||
22 | Invest in Our Team Members | 2018-12-31 / 2019-05-27 | Renewal Rate defined and visible in real time | ||||||
23 | Kaizen Process | ||||||||
24 | Economic Engine (Profit/X) | Gross Profit per Client | |||||||
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