| A | B | C | D | E | F | G | H | I | J | K | L | M | N | R | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | All numbers are randomly generated. Channels are not real. Set of metrics and overall structure is what's interesting. Based on the website analysis. | ||||||||||||||
2 | Start Date | 1-Oct-2023 | |||||||||||||
3 | End Date | 31-Dec-2023 | |||||||||||||
4 | |||||||||||||||
5 | Adv Spent | Total Leads | App Downloaded | Loyalty Program Joined | Total Orders | First Orders | Online Consultations Purchased | Online Courses Purchased | Webinar Registrations | Leads Generated | Net Revenue | ROMI, % | |||
6 | Paid Channels | $52,404 | #N/A | 962 | 492 | 685 | 88 | 126 | 169 | 961 | 969 | $90,218 | 172% | ||
7 | Google Ads | $14,873 | #N/A | 297 | 151 | 220 | 24 | 43 | 55 | 294 | 300 | $30,167 | 203% | ||
8 | Meta Ads | $10,010 | 198 | 104 | 135 | 20 | 26 | 33 | 198 | 199 | $17,078 | 171% | |||
9 | TikTok Ads | $10,029 | 201 | 101 | 141 | 20 | 25 | 36 | 202 | 200 | $18,289 | 182% | |||
10 | Twitter Ads | $12,542 | 248 | 127 | 174 | 24 | 32 | 44 | 249 | 252 | $22,925 | 183% | |||
11 | Influencers | $4,950 | 18 | 9 | 15 | 0 | 0 | 1 | 18 | 18 | $1,759 | 36% | |||
12 | |||||||||||||||
13 | Others | #N/A | 992 | 494 | 676 | 74 | 137 | 176 | 1,008 | 994 | $86,857 | ||||
14 | Direct | #N/A | 62 | 29 | 52 | 5 | 12 | 12 | 61 | 62 | $7,878 | ||||
15 | Referrals | 612 | 308 | 392 | 40 | 81 | 103 | 624 | 614 | $49,284 | |||||
16 | Organic Search | 40 | 18 | 27 | 3 | 5 | 8 | 40 | 39 | $2,790 | |||||
17 | Email (eg Klavio) | 198 | 100 | 151 | 21 | 29 | 39 | 202 | 198 | $19,352 | |||||
18 | Organic Social | 20 | 10 | 13 | 2 | 3 | 3 | 21 | 20 | $1,814 | |||||
21 | $52,404 | 1,992 | 1,006 | 1,388 | 165 | 268 | 353 | 2,008 | 2,004 | $179,752 | 343% | ||||
22 |