| A | B | C | D | E | F | G | H | I | J | K | L | M | N | R | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | All numbers are randomly generated. Channels are not real. Set of metrics and overall structure is what's interesting. Based on the website analysis. | ||||||||||||||
2 | Start Date | 1-Oct-2023 | |||||||||||||
3 | End Date | 31-Dec-2023 | |||||||||||||
4 | |||||||||||||||
5 | Adv Spent | Total Leads | App Downloaded | Loyalty Program Joined | Total Orders | First Orders | Online Consultations Purchased | Online Courses Purchased | Webinar Registrations | Leads Generated | Net Revenue | ROMI, % | |||
6 | Paid Channels | $52,417 | #N/A | 969 | 488 | 741 | 92 | 139 | 186 | 978 | 973 | $96,055 | 183% | ||
7 | Google Ads | $14,954 | #N/A | 300 | 151 | 236 | 24 | 43 | 62 | 303 | 302 | $30,415 | 203% | ||
8 | Meta Ads | $10,021 | 200 | 100 | 155 | 24 | 30 | 38 | 199 | 199 | $20,180 | 201% | |||
9 | TikTok Ads | $10,016 | 201 | 102 | 147 | 21 | 28 | 37 | 205 | 201 | $18,995 | 190% | |||
10 | Twitter Ads | $12,453 | 250 | 125 | 186 | 23 | 38 | 47 | 253 | 253 | $24,282 | 195% | |||
11 | Influencers | $4,973 | 18 | 10 | 17 | 0 | 0 | 2 | 18 | 18 | $2,183 | 44% | |||
12 | |||||||||||||||
13 | Others | #N/A | 959 | 474 | 731 | 79 | 147 | 183 | 945 | 949 | $92,486 | ||||
14 | Direct | #N/A | 61 | 30 | 42 | 4 | 8 | 10 | 62 | 61 | $4,974 | ||||
15 | Referrals | 582 | 285 | 458 | 45 | 92 | 119 | 566 | 570 | $58,195 | |||||
16 | Organic Search | 40 | 19 | 33 | 3 | 7 | 8 | 40 | 39 | $3,216 | |||||
17 | Email (eg Klavio) | 197 | 100 | 145 | 23 | 28 | 34 | 196 | 198 | $18,842 | |||||
18 | Organic Social | 19 | 10 | 12 | 1 | 3 | 3 | 21 | 21 | $2,020 | |||||
21 | $52,417 | 1,969 | 983 | 1,498 | 174 | 291 | 375 | 1,963 | 1,963 | $193,118 | 368% | ||||
22 |