| A | B | C | D | E | F | G | H | I | J | K | L | M | N | R | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | All numbers are randomly generated. Channels are not real. Set of metrics and overall structure is what's interesting. Based on the website analysis. | ||||||||||||||
2 | Start Date | 1-Oct-2023 | |||||||||||||
3 | End Date | 31-Dec-2023 | |||||||||||||
4 | |||||||||||||||
5 | Adv Spent | Total Leads | App Downloaded | Loyalty Program Joined | Total Orders | First Orders | Online Consultations Purchased | Online Courses Purchased | Webinar Registrations | Leads Generated | Net Revenue | ROMI, % | |||
6 | Paid Channels | $53,055 | #N/A | 973 | 486 | 682 | 89 | 126 | 169 | 973 | 973 | $86,974 | 164% | ||
7 | Google Ads | $15,239 | #N/A | 297 | 147 | 209 | 24 | 42 | 52 | 302 | 301 | $27,932 | 183% | ||
8 | Meta Ads | $10,005 | 204 | 105 | 138 | 20 | 25 | 34 | 201 | 201 | $16,670 | 167% | |||
9 | TikTok Ads | $10,020 | 199 | 99 | 147 | 21 | 27 | 40 | 200 | 200 | $18,567 | 185% | |||
10 | Twitter Ads | $12,614 | 255 | 128 | 175 | 24 | 32 | 42 | 252 | 253 | $22,113 | 175% | |||
11 | Influencers | $5,177 | 18 | 7 | 13 | 0 | 0 | 1 | 18 | 18 | $1,692 | 33% | |||
12 | |||||||||||||||
13 | Others | #N/A | 970 | 490 | 668 | 73 | 134 | 159 | 968 | 976 | $83,853 | ||||
14 | Direct | #N/A | 58 | 29 | 40 | 4 | 7 | 11 | 60 | 60 | $5,127 | ||||
15 | Referrals | 588 | 300 | 388 | 38 | 82 | 89 | 588 | 596 | $50,236 | |||||
16 | Organic Search | 40 | 19 | 29 | 3 | 5 | 7 | 41 | 40 | $3,835 | |||||
17 | Email (eg Klavio) | 204 | 101 | 152 | 21 | 29 | 38 | 198 | 199 | $17,515 | |||||
18 | Organic Social | 20 | 9 | 14 | 2 | 3 | 3 | 21 | 21 | $1,795 | |||||
21 | $53,055 | 1,983 | 995 | 1,383 | 165 | 267 | 337 | 1,978 | 1,988 | $175,056 | 330% | ||||
22 |