| A | B | C | D | E | F | G | H | I | J | K | L | M | N | R | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | All numbers are randomly generated. Channels are not real. Set of metrics and overall structure is what's interesting. Based on the website analysis. | ||||||||||||||
2 | Start Date | 1-Oct-2023 | |||||||||||||
3 | End Date | 31-Dec-2023 | |||||||||||||
4 | |||||||||||||||
5 | Adv Spent | Total Leads | App Downloaded | Loyalty Program Joined | Total Orders | First Orders | Online Consultations Purchased | Online Courses Purchased | Webinar Registrations | Leads Generated | Net Revenue | ROMI, % | |||
6 | Paid Channels | $52,527 | #N/A | 963 | 491 | 703 | 86 | 135 | 174 | 967 | 973 | $91,166 | 174% | ||
7 | Google Ads | $14,784 | #N/A | 300 | 152 | 209 | 24 | 41 | 53 | 301 | 298 | $27,401 | 185% | ||
8 | Meta Ads | $10,139 | 199 | 100 | 142 | 20 | 25 | 37 | 197 | 202 | $19,030 | 188% | |||
9 | TikTok Ads | $9,955 | 199 | 103 | 149 | 18 | 30 | 38 | 200 | 202 | $18,688 | 188% | |||
10 | Twitter Ads | $12,676 | 247 | 126 | 186 | 24 | 38 | 45 | 251 | 253 | $23,822 | 188% | |||
11 | Influencers | $4,973 | 18 | 10 | 17 | 0 | 1 | 1 | 18 | 18 | $2,225 | 45% | |||
12 | |||||||||||||||
13 | Others | #N/A | 987 | 487 | 742 | 81 | 143 | 188 | 975 | 994 | $86,721 | ||||
14 | Direct | #N/A | 57 | 29 | 44 | 4 | 9 | 12 | 59 | 59 | $4,247 | ||||
15 | Referrals | 608 | 301 | 471 | 47 | 91 | 119 | 592 | 616 | $53,848 | |||||
16 | Organic Search | 39 | 20 | 29 | 3 | 6 | 6 | 40 | 39 | $3,974 | |||||
17 | Email (eg Klavio) | 201 | 98 | 142 | 22 | 25 | 36 | 203 | 200 | $17,855 | |||||
18 | Organic Social | 21 | 10 | 13 | 1 | 3 | 3 | 21 | 20 | $1,657 | |||||
21 | $52,527 | 1,990 | 997 | 1,476 | 170 | 284 | 370 | 1,981 | 2,007 | $182,317 | 347% | ||||
22 |